The workshop in brief - PRO INNO Europe

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Sweden has the highest score with 0,81 (e.g. USA 0.73, Finland 0.72, Netherlands 0.67). A correlation analysis based on the Florida’s 3T framework using 3 different indicators groups (“talent”, “technology” and “tolerance”) shows that “Creative Class” (Percentage of Workforce engaged in "Creative Occupations") is the talent indicator with the highest correlation with all technology measures. Creative Class tends to be concentrated in places with high Bohemian Index (Percentage of workforce engaged in artistic activities) and Diversity (Fragmentation Index based on ethnic background of foreign born population). High Tech Industry (Share of workforce employed in HT Industry) appears more developed in areas with high Foreign Born population and with Bohemians. The correlation of these indicators with economic outcomes shows high significance of Creative Class and Bohemian Index: These two indicators have the highest correlation with GRP, GRP per capita and average apartment prices. The analysis shows the importance of creative city regions as “dynamic growth engines”. The knowledge based economy shifts the focus from companies to the creative human being. As a consequence of increased mobility, the competition for people, and not only for capital and cost, increases. This leads to increased importance of creative environments and city regions as global nodes. Visions with holistic and long-term approaches are needed to “update” old industrial towns: Visionary regions attract visionary people. Creative, successful regions are characterised by tolerance and openness, diversity of people, skills, activities and sectors. Plenary discussion A broader view on innovation is needed, i.e. innovation is not only technology-driven, as the example of high-growth SMEs shows. Innovation can e.g. be based on innovative ways to organize existing things and find “simple solutions” (e.g. Ryan Air). “Innovation” in a more general view means “change”. The acceptance within the society, i.e. the attitude towards innovation or change is a key factor for innovation performance. The example of USA shows the importance of a positive attitude towards innovation and entrepreneurship. This attitude depends on the role of individuals (e.g. as consumers, officials etc.). A positive attitude can be fostered by creating opportunities and awards for innovation (also in the sense of quality of life etc.). The role of attitudes and the role of education need to be addressed by public policy developing concepts for a “positive” innovation culture. 06.10.2008 Page 12 of 34 INNO-Views WS 04 Output final
Tradition and historical background play an important role for the development of an innovation culture, as the example of the South-West of Germany shows: The poor region with only minor natural resources developed a specific mind-setting with focus on innovation. The region developed a economy based on a variety of privately owned companies focusing on innovation and where social culture plays a key role, in contrast e.g. to US with a high orientation on the shareholder value. Comparing USA with Europe, different cultures have to be taken into account: One of the strengths of Europe is diversity between, but also within the individual countries. Co-operation of competitive regions and making use of this diversity could bring added value for Europe. Therefore Europe has to find an own way to create a more open innovation culture. The role of creative regions and cities has been emphasised. To attract creative people, incentives are needed. Factors like cultural life, life quality etc. need to be addressed to create a “creative city region” with view of both “business climate” and “people climate”. Communication and meetings can be used as source of creativity and innovation, e.g. by platforms where artists and engineers can meet. Discussing creativity in the context of innovation, it has to be emphasized, that creativity means not the same as innovation: Creativity is needed to produce ideas, whereas innovation means to bring ideas on the market. Session 2: Entrepreneurship and innovation culture in enterprises The second session moderated by Cesar Santos (Unit Innovation Policy Development, European Commission – DG Enterprise & Industry) focused on drivers of innovation at individual and company level. Questions addressed the main success factors for good innovators or entrepreneurs, their motivation and the main characteristics of an innovative organisation. Kristina Wagner (A.T. Kearney GmbH) focused on characteristics of leading innovators based on experiences from the „European Best Innovator" contest of A.T. Kearney. The contest aims to raise awareness for innovation management and condenses best practices from various European countries and from a variety of sectors (e.g. engineering, automotive, financial institutions, consumer goods, health care etc.). The innovation management capability assessment is structured along the “A.T. Kearney House of Innovation”. Main characteristics of innovation leaders include: 06.10.2008 Page 13 of 34 INNO-Views WS 04 Output final
Page 1 and 2: INNO-Views Policy Workshop Innovati
Page 3 and 4: Introduction and background The deb
Page 5 and 6: attitudes and different ways of thi
Page 7 and 8: The importance of creative environm
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Page 11: analyse the barriers to innovation
Page 15 and 16: Important is a culture of permittin
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Page 27 and 28: approach of Innovation C.I.R.C.U.S
Page 29 and 30: give impetus for new female figures
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Page 33 and 34: Angela Pugh, Greater London Enterpr

The workshop in brief - PRO INNO Europe

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