Marketing Mix - Fairleigh Dickinson University

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Introducing Adjunct Professors: Lindsey Greene Barrett (lindsey_greene @fdu.edu) Lindsey Greene Barrett is president of Women Throughout Time, an organization that provides a series of lectures, seminars and workshops for and about women. She founded Women Throughout Time to further women‟s history education and provide programs for businesswomen and women entrepreneurs. Barrett graduated from the University of Virginia in 2000 with a B.A. in English and a history minor. After graduation, she began working for Singleton Browne Corporation, an entrepreneurial venture in industrial and residential construction and development started in 1965 by her father. For the last eight years, she has acted as manager of the firm‟s industrial holdings in Upper Saddle River, NJ. Barrett received her M.B.A. from Fairleigh Dickinson University in 2007, and is currently an adjunct faculty member at FDU teaching two entrepreneurial classes, Women as Entrepreneurs and Business Ventures Capstone. She resides in Wyckoff with her husband Nicholas. She is active in several local organizations on a volunteer basis, including the Hermitage (a historic house museum and history education center), the Girl Scouts and FDU‟s Sands of Time: Exposure to Greatness. Find out more about the Entrepreneurship and Marketing professors at the Entrepreneurship and Marketing Department, Silberman College of Business site at www.fdu.edu Learn more, have fun and build your network! Join the clubs supported by the Entrepreneurship and Marketing Department: GRADUATE BUSINESS CLUB Jason Blumstein, President (fdu.gbc@gmail.com) Dr. Ethné Swartz, Advisor (swartz@fdu.edu) Professor Ann Huser, Advisor (ahuser1@gmail.com) Next meeting will be on October 27, Wednesday, 6:00pm at the Rutherford Room, Madison Campus Raymond Capozzi (raymond_capozzi @fdu.edu) Raymond Capozzi became an adjunct professor at Fairleigh Dickinson University in 2005, and has taught Marketing Research, Marketing Concepts, Business Forum and Advanced Marketing Management at the undergraduate and graduate levels and for the Executive MBA and the MBA Verizon Wireless programs. His teaching experiences have also taken him to Africa, where he served as a Peace Corps teacher in Ethiopia. Ten years later, he came back and served as a marketing coordinator and taught entrepreneurial and cottage-industry skills for developing practical revenue streams for the university in Ethiopia. Capozzi has traveled in more than 90 countries as a consultant and tourist. Outside of the classroom, he held positions at American Cyanamid‟s Consumer Products Division and the Post Division at General Foods. He specialized in new-product development and test marketing for many different packaged goods. In addition, he had his own company, offering marketing research/services to many large and small corporations, including Johnson & Johnson, Nabisco, Burger King, Taco Bell, L‟Oreal and Alberto Culver. “My teaching style is to be myself by bringing to the classroom my personal life experiences and „real world‟ business experiences,” Capozzi said. “I always keep remembering, when dealing with students, that at one time I was a student on the other side of the desk, with similar anxiety and goals. I try to place the course content into perspective, recognizing the pressures facing young people today.” Capozzi earned his B.S. and MBA in business management and marketing at FDU. Gina Tedesco (gina_tedesco @fdu.edu) Gina Tedesco is an entrepreneur, a private investor, a business consultant and a professor. She is the founder and President of Opus International, a consultancy offering services in business strategy, mergers and acquisitions, strategic planning, product licensing, valuation analysis, due diligence and entrepreneurial financing, as well as providing industry expertise and analysis on the pharmaceutical and biotechnology industries. Tedesco's career of 24 years includes co-founding three successful start-up ventures after holding various senior level management positions in a global pharmaceutical company which included postings in Paris, France, and Sao Paulo, Brazil. Tedesco earned a B.S. in mechanical engineering from the University of Massachusetts at Amherst (Pi Tau Sigma) and an MBA from George Washington University (magna cum laude) as well as an additional MBA certificate in entrepreneurship from Fairleigh Dickinson University. Tedesco is a member of Jumpstart, a private, member-led angel group that invests in early-stage technology companies in the mid-Atlantic region. She has served on the boards of both public and private ventures and currently serves as a trustee of the Somerset Hills Educational Foundation. She is a member of the advisory board for the Rothman Institute of Entrepreneurship at FDU. Professor Tedesco teaches graduate classes in entrepreneurial finance and leads the MBA Business Ventures Capstone course for the department. MARKETING MIX CLUB Daniela Hlinka, President (dhlinka@student.fdu.edu) Professor Ann Huser, Advisor (ahuser1@gmail.com) Dr. Caroline Munoz, Advisor (Munoz@fdu.edu) Meetings are open to all majors and are held every other Tuesday at 5:00pm in the Sammaratino Room, Madison Campus
Richard Metting is a young entrepreneur who started his business at the age of 21. His company, Computer Medic LLC, was established in October 2008. The company offers in-house as well as business services. Richard completed his undergraduate studies as a finance major. He was recently selected as the winner of an NJSEA (New Jersey Student Entrepreneur Awards) award. Q: What were your most formative work experiences? Richard: I was 18 when I started working for Erickson Retirement Community. As a resident technician for the company, my duty was to assist senior citizens with their computers and cable services. I offered to work voluntarily for a couple of weeks to get my shoe in the door. They saw my ambition so they put me on the payroll right away. After 2½ years of service I left the job to pursue my lifelong dream of setting up my own business. Q: Who is your inspiration? Richard: My father is my inspiration and he is an alumnus of FDU. He motivated me to start a business and pushed me to go into computers. Q: What services do you offer your customers? Richard: Computer Medic LLC has four employees including me. Our revenue is about $10,000 per month. Most of our clients are from Erickson Retirement Community. They have always loved my services and continue to give us business. Computer Medic LLC provides technical solutions to people who need help. These services are typically training, consulting, and repair. I love taking risks, so recently I made a contract with a cable company by the name “Arledge.” They lost their good reputation because of lackluster customer service. My crew and I have decided to rebuild their business plan and improve Arledge‟s image. Q: What are your near-future plans? Richard: Currently, I am working to expand my existing business. I am opportunity driven, so if I find a new opportunity I will start a new business. “Listening to a professor tells you how to apply your classroom knowledge to the real world. In my Marketing Concepts class, I learned the basics of marketing that I applied in my internship.” - Angeline Conversations with Students By Mayur Gandhi “My father is my inspiration and he is an alumnus of FDU. He motivated me to start a business and pushed me to go into computers… Currently, I am working to expand my existing business. I am opportunity driven, so if I find a new opportunity I will start a new business.” - Richard Angeline Shen (left) is an aspiring MBA student at the College of Florham majoring in entrepreneurship. This summer she completed an internship at the footwear company, Lindsay Phillips, Inc. Q: What was the duration of your internship and what responsibilities did you have at this company? Angeline: My internship period was from May 24 to August 27, 2010. It started with a training day, where I was told about the internship structure and the job description. The three-month internship was divided into three stages. In stage 1, I had to interact with the customers and provide them with web based customer services. These services include processing an order, helping customers to track their order(s) and explaining to them about the return policy on an order. In a day, I attended approximately 20 phone calls and worked on about 20 email inquiries. The company had a very satisfactory performance appraisal for me during this stage. My next task was to train a newly hired full-time employee, which I completed successfully. In stage 3, the company expected me to carry out the marketing tasks. Q: How could you link FDU’s classroom experience to this opportunity? Angeline: It was a good learning experience. Listening to a professor tells you how to apply your classroom knowledge to the real world. In my Marketing Concepts class I learned the basics of marketing that I applied in my internship. I also created a customer database in Excel to ensure accuracy of customer information, track customers‟ replacement and log customer contact by telephone or computer. The tool helps the company to monitor and maintain high customer service levels. Q: Who is your inspiration? Why? Angeline: My mother is my inspiration. She is a businesswoman who imports fresh foods from Vietnam to China. In the future, I would like to be a successful businesswoman like her.
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Marketing Mix - Fairleigh Dickinson University

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