Loyalty Rewards - Colloquy

colloquy.com

Loyalty Rewards - Colloquy

Loyalty

The report will act as an informative and educational

Rewards

guide for readers to become more familiar with the

Who doesn’t about love promoting a perk? FFF, while While the advertising it’s the opportunities—strategically norm for companies aligned with to the award editorials hard-earned - will points in exchange

educate & encourage readers to explore the advantages this industry now has to offer. In partnership, we

for hard-earned dollars, many rewards go unclaimed. Membership in U.S. loyalty rewards programs has

hope to work together to promote the full-figured fashion industry, and encourage readers to learn more,

reached over 2 billion for the first time.

■■COLLOQUY estimates To discuss editorial that the or advertising average opportunities household within is a member this publication, of over please 18 contact: loyalty programs, but an active participant in only 8.

This suggests that, in the mind of consumers, rewards programs add real value but consumers are not taking full advantage of the

programs. Many Catherine industries Marengo including • Senior hotel, Publisher, travel, Mediaplanet, food, retail, Inc. and banking offer various perks that are designed to keep consumers

happy, away from O: competitors, 1 646 755 7950 • C: 1 and 516 404 most 3204 • importantly, E: Catherine.marengo@mediaplanet.com

life-long customers.

The aim of ‘Loyalty & Rewards III’ is to provide a complete guide to understanding why companies offer rewards

programs and how the readers reap all the benefits. The goal of this publication is to showcase the industries that invest

An independent supplement by mediAplAnet to new york dAily news

An independent supplement by mediAplAnet to new yorK dAily news

no.1/october 2010

An Independent supplement by medIAplAnet to usA todAy

set the mood make love last a lifetime long distance

Getting started

Be inspired

Race-day tips

An Independent supplement by medIAplAnet to usA todAy

Cocktail recipes to what will lasting love A story of love that

Join a local club and run for Young and old thrive and share Expert advice and the key to

spice up your night cost you?

transcends time

a cause

their stories

proper preparation

in rewarding their customers for long-term Keep the romance alive Get organized brand loyalty while February 2011 highlighting the most effective July 2010 and attractive ways to

before, during and before you say

AN iNdepeNdeNt supplemeNt by mediAplANet to usA todAy

after the honeymoon ‘I do’ say ‘I can’

it’s in the genes

Know your body Not just women

aCtIVe YoUtH

do you have a family Help detect breast treating male

Run/walk ameRica

health history?

problems early

breast cancer

Destination weDDings VALEntinE’s DAY

November 2010

maximize what is already there’s!

BREAST CANCER AWARENESS

Editorial focus areas

30, September 2011 • USa today

3tips

for for MaxiMizing

MaxiMizing

your points

Full-figured fashion

Love the skin you’re in

March Mediaplanet, 30-april 1 •

in collaboration 525,000 printed with the Founder copies •

and 1.6 Executive Million Director readers •

of Full-Figured new Fashion York, Week, chicago, Gwen los angeles, d.c., BaltiMore

Devoe, will produce the first ever report on Full-Figured Fashion, to be published in USA TODAY on September

2. The report will enjoy a distribution of 450,000 printed copies, reaching over 1.3 million readers.

full-figured side of the fashion world. The fashion industry is beginning to realize what the public has been

saying all along: full- figured is what your everyday American woman looks like, now let’s begin to cater to

them. Size is an attitude, not a number - and the public wants to see fashion come alive on women whose

size is something we can all actually relate to.

This 12-page piece will feature editorials and opportunities for a strategic advertising campaign to speak to

this highly-targeted demographic. The articles are unbiased and meant to encourage people to take action

and most importantly, to shine a light where there was once a void.

SET THE NEXT GENERATION

■■A complete overview UP FOR SUCCESS of loyalty

and rewards

PHOTO: LARSEN

Eli Manning gets kids moving by setting an example

playtime

make play

a priority

PHOTO: GTM SPORTSWEAR

your infl uence

why it’s crucial to

have role models

think olives

new ideas

for smarter

snacking

PHOTO: LINDSAY OLIVES

■■Rewarding Vacations: Resorts & Hotels

■■Business or Pleasure? How to maximize

your travel perks

■■Creating successful loyalty programs

3TIPS

Brian Worley, star of the CW’s “Shedding For The Wedding” and

celebrity event planner, helps you plan the perfect getaway for your big day

AN iNdepeNdeNt SUppLeMeNt froM MediApLANet to USA todAy

Photo CREDIt: VIVIEn KIllIlEa, MaKE UP: KRIstIn DURantE

LoyaLty

& Rewa RewaRds

3tips

TAKING ACTION

Survivor Christina Applegate shares her personal

story and encourages women to know their risks

3TIPS

going the distance

YOUR

COMPLETE

gUiDE 00

TO ROMANCE

IN STEPS/TIPS

NEW YORK

Let your Dream Wedding

pay for your Honeymoon LOVE IN THE BIG CITY

LEARN HOW AT STARWOODPROMOS.COM/WEDDINGDREAMS■■Rewards

“Millionaire Matchmaker” through Patti Stanger dishesSocial

Media

PHOTO: RANDEE ST. NICHOLAS

the latest on how to fi nd the perfect partner

(front) dam moffat, red Point digital; (background) fedex

PHoTo: AnDREw MACPHERSon

Clinical Trials Making a world of difference

Prevention

in cancer care.

Research

For trusted breast cancer information from

Patient Resources the world’s leading cancer doctors and to support

our groundbreaking efforts go to www.cancer.net

Find a Doctor

Cancer.Net is supported through The ASCO Cancer Foundation

ASC101252 CancerNet ACF USA Today Ad Final.indd 1 9/28/10 9:46:26 AM

and Technology

FRENCH BLACK RASPBERRY LIQUEUR

Celebrate Romance With Exquisite Taste

CHAMBORD

SOPHISTICATION IS MODERATION. PLEASE DRINK RESPONSIBLY.

& Champagne ©2011 CHAMBORD BLACK RASPBERRY LIQUEUR, 16.5% – 23% ALC. BY VOL., IMPORTED BY BROWN-FORMAN BEVERAGES, LOUISVILLE, KY.

■ ■‘Cause’

loyalty: Donating accruals to a

good cause

■■Banks and Lending Institutions:

choosing the best card for you

25, March 2011 • Usa today

30, September 2011 • USa today

a sport for all

We are one team. Together let’s jump start

a healthy, active lifestyle.

Click to view our

second edition

AN iNdepeNdeNt SUppLeMeNt froM MediApLANet to USA todAy

consumer

LoyaLty

increasing

opportunities for

Photo: rich cruse / iron girl

Photo: joesePh morin; teasers: istockPhoto.com

3tips

3tips

for MaxiMizing

your points

AN iNdepeNdeNt SUppLeMeNt froM MediApLANet to USA todAy

LoyaLty

& Rewa RewaRds

make the most

of what’s yours

■■Worth the investment: Why

companies invest in their customers

for reward programs to launch his business

■■Daily Rewards: Earn points for everyday

spending ring-ring

press “1” to

■■Customized Service: choose Using data to

your benefits

offer a personalized experience

future trends

Social media

can earn

you points

How entrepreneur Joseph Morin used his passion

Loyalty guru

An insider look

from industry

leaders

Click to view

our first edition


“Mediaplanet’s

publication was

a huge hit with

our COLLOQUY

subscribers. As

the voice of the

loyalty industry

for two decades,

we appreciate the

opportunity to work

with you to bring

our content to USA

Today readers.”

Kelly Hlavinka,

Managing Partner,

COLLOQUY

I am

a consultant at

the Cleveland, Ohio based

International Exposition Center

and we are exploring a rewards/

loyalty program for our regular

“Congratulations

customers and your USA Today

on the issueinsert

has been very helpful to me in

explaining to my team why we would it looks great!

need such a program.

Thank you again

Tony Gumina

for working with us

on the design for the

American Airlines spot- it

sounds like we have received

very positive feedback so far!”

Amy Altenbach, Manager, Marketing

Cartera Commerce

See what

the industry

is saying

“We received the copies

of the ‘Loyalty & Rewards

report. Looks great!” Carolyn

Wood, US Airways Manager, Media &

Campaign Analysis

“The loyalty piece was

very well put together and

the content was extremely

relevant and informative.

This was a class A piece.”

Joe Kohegyi, Partner

Manager – OLSONdenali

“Thanks

for your support of

my book, the response to

the story was outstanding.”

Bryan Pearson, President and

CEO, LoyaltyOne and author of

The Loyalty Leap: Turning

Customer Information Into

Customer Intimacy.


Partners

The publication size is something focuses we can on all actually bringing relate to. the leaders of the Loyalty industry directly to the readers. We’ve

worked with This everyone 12-page piece will from feature editorials thought and opportunities leaders for like a strategic Bryan advertising Pearson campaign to of speak COLLOQUY, to to corporations like

Wyndham Hotel this highly-targeted Group. demographic. The articles are unbiased and meant to encourage people to take action

Do you want hope to your work together voice to promote to the be full-figured heard? fashion industry, Join the and encourage many readers partners to learn more, who have helped us to tell this story.

Previous Sponsors

Alliance Data Systems, Inc.

American Airlines

Amtrak Guest Rewards

Barnes & Noble, Inc.

Best Western International, Inc.

An independent supplement by mediAplAnet to new york dAily news

no.1/october 2010

Carlson Marketing

aCtIVe YoUtH

Citibank

Club Carlson

Epsilon Data Management, LLC

3TIPS

Hyatt Corporation SET THE NEXT GENERATION

UP FOR SUCCESS

Eli Manning gets kids moving by setting an example

International Hotel Group

playtime

your infl uence

think olives

make play

why it’s crucial to

new ideas

a priority

have role models

for smarter

snacking

PHOTO: GTM SPORTSWEAR

PHOTO: LINDSAY OLIVES

JetBlue Airways

LoyaltyOne Consulting

meetROI.com

Points.com

SAP

Southwest Airlines Co.

US Airways

Wyndham Hotel Group

Editorial Partner

COLLOQUY

Full-figured fashion

Love the skin you’re in

March Mediaplanet, 30-april 1 •

in collaboration 525,000 printed with the Founder copies •

and 1.6 Executive Million Director readers •

of Full-Figured new Fashion York, Week, chicago, Gwen los angeles, d.c., BaltiMore

Devoe, will produce the first ever report on Full-Figured Fashion, to be published in USA TODAY on September

2. The report will enjoy a distribution of 450,000 printed copies, reaching over 1.3 million readers.

The report will act as an informative and educational guide for readers to become more familiar with the

full-figured side of the fashion world. The fashion industry is beginning to realize what the public has been

saying all along: full- figured is what your everyday American woman looks like, now let’s begin to cater to

them. Size is an attitude, not a number - and the public wants to see fashion come alive on women whose

about promoting FFF, while the advertising opportunities—strategically aligned with the editorials - will

educate & encourage readers to explore the advantages this industry now has to offer. In partnership, we

and most importantly, to shine a light where there was once a void.

To discuss editorial or advertising opportunities within this publication, please contact:

Catherine Marengo • Senior Publisher, Mediaplanet, Inc.

O: 1 646 755 7950 • C: 1 516 404 3204 • E: Catherine.marengo@mediaplanet.com

PHOTO: LARSEN

Photo CREDIt: VIVIEn KIllIlEa, MaKE UP: KRIstIn DURantE

An Independent supplement by medIAplAnet to usA todAy

Keep the romance alive

before, during and

after the honeymoon

Get organized

before you say

‘I do’ say ‘I can’

Destination weDDings

going the distance

Brian Worley, star of the CW’s “Shedding For The Wedding” and

celebrity event planner, helps you plan the perfect getaway for your big day

Let your Dream Wedding

pay for your Honeymoon

LEARN HOW AT STARWOODPROMOS.COM/WEDDINGDREAMS

3tips

PHOTO: RANDEE ST. NICHOLAS

An independent supplement by mediAplAnet to new yorK dAily news

set the mood

Cocktail recipes to

spice up your night

make love last a lifetime

what will lasting love

cost you?

long distance

A story of love that

transcends time

VALEntinE’s DAY

LOVE IN THE BIG CITY

“Millionaire Matchmaker” Patti Stanger dishes

the latest on how to fi nd the perfect partner

FRENCH BLACK RASPBERRY LIQUEUR

Celebrate Romance With Exquisite Taste

CHAMBORD

SOPHISTICATION IS MODERATION. PLEASE DRINK RESPONSIBLY.

& Champagne ©2011 CHAMBORD BLACK RASPBERRY LIQUEUR, 16.5% – 23% ALC. BY VOL., IMPORTED BY BROWN-FORMAN BEVERAGES, LOUISVILLE, KY.

Thought Leaders

Bryan Pearson – President, LoyaltyOne

Robin Korman – SVP, Loyalty Marketing and Strategic Partnerships,

Wyndham Hotel Group

Volker Hildebrand – VP of CRM Product Management, SAP

Vinay Iyer – VP of Marketing, SAP

An Independent supplement by medIAplAnet to usA todAy

Getting started

Be inspired

Race-day tips

Join a local club and run for Young and old thrive and share Expert advice and the key to

a cause

their stories

proper preparation

Shaun Cunningham – CEO, Prologic Fulfillment

July 2010

Run/walk ameRica

Rob Murphy BREAST CANCER – CMO, AWARENESS Circles

Maya Leibman - President, AAdvantage American Airlines

3tips

Ryan Green – Senior Director a sport of Customer for all

We are one team. Together let’s jump start Loyalty and Partnerships,

a healthy, active lifestyle.

TAKING ACTION

Southwest Survivor Christina Airlines

Applegate shares her personal

story and encourages women to know their risks

Bob Gold – CEO, Gold Mobile

Kelly Hlavinka- Managing Partner, Colloquy

Reza Soudagar – Senior Director of CRM Solution Marketing, SAP

Heather Passe - Vice President of Marketing, Loyalty &

E-Commerce, Carlson Hotels Worldwide

Mike Gorun – Managing Partner and Founder, MediaTrack

David Patron - VP of MR Program Management, American Express

Joseph Morin – CEO/Co-Founder, Social Rewards, Inc.

Jeff Zidell – Vice President, Hyatt Gold Passport

Jonathan Clarkson – Director of Rapid Rewards, Southwest Airlines

Tammy Lucas – Managing Director, Marketing Programs, Best

Western International

Dennis Armbruster – Vice President, LoyaltyOne Consulting

Bram Hechtkopf – VP Business Development &

Marketing, Kobie Marketing

3TIPS

February 2011

AN iNdepeNdeNt supplemeNt by mediAplANet to usA todAy

it’s in the genes

Know your body Not just women

do you have a family Help detect breast treating male

health history?

problems early

breast cancer

November 2010

YOUR

COMPLETE

gUiDE 00

TO ROMANCE

IN STEPS/TIPS

NEW YORK

Clinical Trials Making a world of difference

Prevention

in cancer care.

Research

For trusted breast cancer information from

Patient Resources the world’s leading cancer doctors and to support

our groundbreaking efforts go to www.cancer.net

Find a Doctor

Cancer.Net is supported through The ASCO Cancer Foundation

ASC101252 CancerNet ACF USA Today Ad Final.indd 1 9/28/10 9:46:26 AM

for reward programs to launch his business

future trends

ring-ring

Social media

press “1” to

can earn

choose

you points

your benefits

PHoTo: AnDREw MACPHERSon

30, September 2011 • USa today

CONTACT US!

Showcase your leadership

in the loyalty industry

Steven Trifon

Head Publisher

OFFICE: (646)922-1413

MOBILE: (646)535-8578

steve.trifon@mediaplanet.com

Photo: rich cruse / iron girl

Photo: joesePh morin; teasers: istockPhoto.com

3tips

for MaxiMizing

your points

AN iNdepeNdeNt SUppLeMeNt froM MediApLANet to USA todAy

LoyaLty

& Rewa RewaRds

make the most

of what’s yours

How entrepreneur Joseph Morin used his passion

Loyalty guru

An insider look

from industry

leaders

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