Goldbaron Hotel

金爵国际酒店
Ting Wang
14 Kent Street
Norwood SA 5000
ph 0422200718
csc19861105@126.com
金爵国际酒店
Goldbaron Hotel
金爵国际酒店
Style Guide
Sep 2010

Contents
Introduction 1
Glodbaron logo 2
Size and placement of logo 3
Use of colour 4
Management logos 5
Management logos – colours 6
Management logos – size 7
Colour systems 8
Typeface 9
Goldbaron typography
The typeface family chosen to represent Goldbaron branding in all forms of
printed material are Minion Pro and Nyala – Minion Pro will be working
with a all text body and Nyala will be using for all of titles in a page layout.
For internal communications in MSWord, MSExcel, and Powerpoint, and on
the website, Arial may be used if Nyala and Minion Pro are not available.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()_+
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()_+
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()_+
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()_+
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()_+
Minion Pro Regular
Minion Pro Italic
Minion Pro Bold
Minion Pro Bold Italic
Nyala Regular
9

Goldbaron colour systems
8
CMYK PMS Hex RGB
C 62%
M 5%
Y 0%
K 0%
C 40%
M 65%
Y 90%
K 35%
C 100%
M 90%
Y 0%
K 0%
C 0%
M 50%
Y 100%
K 0%
C 0%
M 99%
Y 100%
K 0%
C 0%
M 13%
Y 92%
K 16%
PMS 306
PMS 161
PMS 286
PMS 1375
PMS 1788
PMS 110
#00bce2
#633a11
#0038a8
#f99b0c
#ef2b2d
#d8b511
R 68
G 189
B 237
R 117
G 76
B 41
R 33
G 64
B 154
R 247
G 148
B 30
R 237
G 33
B 36
R 221
G 186
B 37
Colour reproduction methods must be matched as closely as possible to the PMS
standards. CMYK refers to the colours used in four colour process printing for
offset printers. RGB refers to values suitable when displaying colours on screen
or when projecting colours. Hexadecimal (Hex) colours are specified for web
applications.
Goldbaron brand guidelines
Introduction
Goldbaron to come from China. Now
it is the most recognized name in the
industry, Goldbaron Hotels stands as the
stylish, forward thinking global leader of
hospitality. Today Goldbaron welcomes
guests in more countries than any other
full-service hotel brand, with more than
1029 hotels and resorts in 116 countries
across six continents. Goldbaron is where
the world makes history, closes the deal,
toasts special occasions and gets away
from it all.
The symbol and branding developed for
Goldbaron Hotel have been designed to
project three ‘J’ words build up a ‘G’ word
that links the Chinese name and English
name together. The Chinese name is Jin
Jue Junchuang Hotel, and English name is
Goldbaron Hotel.
The Goldbaron Hotel logo is based on a
visual representation of stylish and dignity
elements. In China ‘J’ means gold, and
the handstand ‘J’ and the correctitude ‘J’
all means make money in. It is a kind of
‘FengShui’. There are five departments
in this Hotel, coffee house management,
recreation room management, swimming
pool management, restaurant management
金爵国际酒店
and resting room management.
These guidelines have been
designed to ensure that the
Goldbaron Hotel visual brand is
managed with consistency and
professionalism. The guide provides
information on the correct usage
of the Goldbaron Hotel logo and
management logos, typeface and
colours.
For reproduction requirements
not covered by this guide, please
contact Winstone Ting for further
information or assistance.
Ting Wang
14 Kent Street
Norwood SA 5000
ph 0422200718
csc19861105@126.com
1

Goldbaron the logo
The Goldaron logo designed two elements: the symbol and the name
typography.
These two elements must always appear together as shown in this guide.
When reproducing the logo it is essential that the appropriate digital
format is used. The various formats are supplied electronically.
To ensure success of the brand, it is essential that the Goldaron logo be
consistently presented across all applications and forms. Strict adherence
to the guidelines will help to achieve this goal.
金爵国际酒店
name typography
symbol
Goldbaron department logos
Minimum size
To ensure the logo is reproduced effectively at
a small size the logo must not be reproduced at
a size where the width of the logo is less than
15mm. In small size The department name
element can set around the logo or do not need
it, if put it in the logo must not bereproduced
at a size where the width of the logo is less than
25mm.
Use with the Goldbaron logo
The Goldbaron department
logos have been developed to
reflect their relationship with
Goldbaron which at all times
must remain the main branding
device.
When an department logo
is used together with the
Goldbaron logo it should be
used at no larger than 60% of
the size of the Goldbaron logo.
Area of exclusion
In order to keep the the logo
uncluttered and clean, an area of
exclusion has been set at 10% of
the height of the logo. This space
must be kept clear of any print or
graphics.
Shown here is the formula for
calculating the minimum area
of exclusion - where x equals the
width of the logo. This formula
can be used to determine the
clearspace around the logo at any
size.
金爵国际酒店
2 7
X
15mm
Swimming Pool Management
25mm
60%
Swimming Pool Management
1/10 X
1/10 X

6
Goldbaron department colours
The PMS (spot) and the CMYK breakdowns for
each of the department logos are shown here.
Swimming Pool Management
Coffee Management
Restaurant Management
Resting Room Management
Recreation Room Management
Each department name element used the
Glod Yellow colour.
C 0%
M 13%
Y 92%
K 16%
C 0%
M 13%
Y 92%
K 16%
C 0%
M 13%
Y 92%
K 16%
C 0%
M 13%
Y 92%
K 16%
C 0%
M 13%
Y 92%
K 16%
C 0%
M 13%
Y 92%
K 16%
Goldbaron the logo
Minimum size
To ensure the logo is reproduced effectively at
a small size the logo must not be reproduced
at a size where the width of the logo is less
than 18mm. And in small size do not need use
website part.
Area of exclusion
In order to keep the the logo uncluttered and clean, an
area of exclusion has been set at 10% of the height of
the logo. This space must be kept clear of any print or
graphics.
Shown here is the formula for calculating the minimum
area of exclusion - where x equals the width of the logo.
This formula can be used to determine the clearspace
around the logo at any size.
金爵国际酒店
X
1/10 X
1/10 X
金爵国际酒店
18mm
R
3

Goldbaron colour
PMS (Spot)
The colours used on the Goldbaron logo is Gradient
Glod Yellow colour. On corporate stationery and
publications can just use Glod Yellow colour.
CMYK
The CMYK breakdowns are supplied here.
Glod Yellow colour
C 0%
M 13%
Y 92%
K 16%
Gradient Glod Yellow colour
C 0%
M 13%
Y 92%
K 16%
Variations
Variations of the Goldbaron logo have been produced to ensure that an
appropriate version of the logo is available for use in all circumstances. The logo
is available in EPS, TIFF and JPEG formats in Spot (PMS), CMYK, RGB and
black and white.
金爵国际酒店
For use in black and
white applications or
forms.
金爵国际酒店
Reversed for use on
solid dark backgrounds.
C 0%
M 13%
Y 92%
K 16%
金爵国际酒店
For use on white or light
coloured backgrounds.
Goldbaron department logos
Alliance logos
The Goldbaron symbol has been used in a modified
way to create separate symbols for each of the five
departments.
Swimming Pool Management Resting Room Management
Restaurant Management Coffee Management
Recreation Room Management
Each of these logos consists
of two elements: the symbol
and department name. These
elements must always appear
together as shown in this guide.
4 5