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USAbILITy & DeSIGn Wednesday, May 9th 2:50pm - 3:50pm Ballroom 2 @josephdickerson @mickwinters @allanbranch UX: The Baseline is Shifting Joseph Dickerson User Experience Architect, Fiserv Session Emcee: Loni Kao Stark, Adobe Joseph Dickerson currently serves in a lead role within Fiserv’s Innovation team, where he is focused on integrating Web 2.0 technologies and improving the usability of the Fiserv’s suite of banking applications. Fiserv, a Wisconsin-based Fortune 500 company with over 16,000 clients, is the largest provider of IT services to the US financial industry. Previously, Joseph worked at Cingular Wireless/AT&T’s human centered design group, where he implemented processes in user testing and design and was instrumental in setting up Cingular’s first usability lab. Uncovering the Truth about Design with A/B Testing Mick Winters SVP, E-commerce and Customer Experience, National Builder Supply Questions in this session? Reach the speaker by tweeting with the hashtags #dsum12 #room2 Mick Winters is a veteran interactive user experience architect, designer, strategist, and educator based in Atlanta, Georgia. In over 14 years as a professional creative, Mick has worked in advertising agencies, Fortune 250 in-house design departments, interactive studios, and as an independent brand consultant. As SVP of E-commerce and Customer Experience at the onlineonly plumbing and lighting fixture retailer National Builder Supply, Mick is building a culture of conversion optimization through agile UX and iterative design. Mick actively works to mentor the next generation of user experience designers and developers as an Adjunct Professor at The Creative Circus. The Psychology of Sales and Design Allan Branch Co-Founder, LessEverything Allan Branch grew up cleaning cars at my family’s car washes. He has scars from being a former college offensive lineman. He enjoys the band Journey, hamburgers and people that like to hug. He co-founded the coolest company you’ve never heard of, LessEverything.com. He spends his day writing in third person and adjusting/improving the sales funnel of LessAccounting.com 17 www.digitalsummit.com @DIGITALSUMMIT_ #DSUM12
pAneL: USInG DATA TO GUIDe yOUr OrGAnIzATIOn Wednesday, May 9th 2:50pm - 3:50pm Ballroom 3 Panelists: Mike Baker President & CEO, DataXu Brianne Keating Forst Director of Ecommerce, Plow & Hearth, Inc. Scott Huie Senior Manager, Banking Advisory Services, Ernst & Young Michael Wolfe Sr. Director at “The Worth” Modeling Group, BBDO Moderator: Lance Weatherby Chief Operating Officer, Half Off Depot @DIGITALSUMMIT_ #DSUM12 @michaelkbaker @plowandhearth @eynews @bbdoworldwide @lance Mike Baker President & CeO, Dataxu Questions in this session? Reach the speaker by tweeting with the hashtags #dsum12 #panel Mike Baker has been pioneering digital media platforms for 20 years and is a widely recognized thought leader in interactive advertising. Before co-founding DataXu, he was vice president at Nokia, where he created and ran Nokia Interactive. Baker came to Nokia through its acquisition of mobile advertising leader Enpocket in 2007, where he was the founding investor and CEO. He has also been executive vice president at Engage Technologies, an innovator in online advertising and behavioral targeting. An active angel investor in digital media, he is currently chairman of the board of Nexage, a mobile advertising solutions provider. Brianne Keating Forst Director of Ecommerce, Plow & Hearth, Inc. Serving as the Director of Ecommerce, Brianne Keating Forst manages the e-commerce marketing initiatives for six titles under the Plow & Hearth multichannel umbrella. Brianne has focused her entire career around ecommerce, previously developing and executing email marketing and web development for multi-billion dollar organizations, leading and directing all marketing efforts for ecommerce only start-up brands, and driving all ecommerce initiatives for a variety of B2B and B2C titles. Scott Huie Senior Manager, Banking Advisory Services, Ernst & Young Scott acts as a banking and eCommerce expert for Ernst & Young, helping companies identify and execute transformational change to move their business forward. His balanced background includes both business strategy, customer design and technology delivery. Specific examples of success include creating new solutions to combat revenue loss, designing customer focused solutions and leading enterprise level business strategy. Scott previously spent time with Anderson Consulting/ Accenture and Bank of America. Michael Wolfe Sr. Director at “The Worth” Modeling Group, BBDO Michael Wolfe has 25+ years of experience in marketing analytics that has taken him across firms such as Kellogg’s, Fisher-Price, Kraft Foods, Coca-Cola and his own firm, Bottom-Line Analytics. Michael has a masters in Economics from the University of Iowa and Ph.D coursework at Indiana Univ. Presently, Michael helps lead the modeling practice called “The Worth”, a group specializing in marketing and media response modeling and part of the agency BBDO Inc. Some notable clients of “The Worth” include such firms as AT&T, L’Oreal, Hyatt Corporation, Starbucks, Federal Express and Capital One. Recently, Michael’s expertise in marketing - mix modeling has led him to develop innovative approaches for measuring the impact and ROI of social media on client brands. Moderator: Lance Weatherby Chief Operating Officer, Half Off Depot Lance Weatherby is the chief operating officer at Half Off Depot, a leading online commerce marketplace that connects progressive businesses with savvy consumers. Previously he was a Startup Catalyst with the Advanced Technology Development Center, a startup accelerator at Georgia Tech. Lance has experience with both early stage and high growth startups. He has held executive business development, marketing and general management positions at CipherTrust, EarthLink, and MindSpring. He can be found online at Force of Good, a popular blog covering Atlanta startup and technology news. 18 www.digitalsummit.com
Page 4 and 5: Welcome to Digital Summit 2012! On
Page 6 and 7: ConferenCe agenda: Wednesday, May 9
Page 8 and 9: ConferenCe agenda: ThUrsday, May 10
Page 10 and 11: VenUe and ConferenCe Map www.digita
Page 12 and 13: Social Media advanced May 9th, 8:00
Page 14 and 15: conTenT, deSiGn & USabiliTy May 9th
Page 16 and 17: OpenInG KeynOTe SeSSIOn: ALexIS MAy
Page 20 and 21: MObILe & LOcATIOn MArKeTInG Wednesd
Page 22 and 23: pAneL: eMAIL MArKeTInG beST prAcTIc
Page 24 and 25: DeMO ShOwcASe Wednesday, May 9th 5:
Page 26 and 27: ecOMMerce TrenDS AnD beST prAcTIceS
Page 28 and 29: pAID SeArch Thursday, May 10th 9:20
Page 30 and 31: ADvAnceD SeO Thursday, May 10th 10:
Page 32 and 33: pAneL: cUSTOMer enGAGeMenT STrATeGI
Page 34 and 35: FAcebOOK & TwITTer MArKeTInG Thursd
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Page 38 and 39: SOcIAL MeDIA MeASUreMenT Thursday,
Page 40 and 41: SOcIAL MeDIA MArKeTInG Thursday, Ma

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