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FAcebOOK & TwITTer MArKeTInG<br />
Thursday, May 10th<br />
1:50pm - 2:50pm<br />
Communicorp Ballroom<br />
@kurtkrejny<br />
@fracked<br />
@ginsengbomb<br />
Twitter Analysis & Action: Cater to Followers and Attract Key Influencers to Get<br />
Results that Matter!<br />
Kurt Krejny<br />
Director of Online Marketing, Fathom<br />
Kurt Krejny specializes in applying online marketing with strategic vision to develop custom solutions for clients in the<br />
technology, manufacturing, education and healthcare industries. As Director of Online Marketing at Fathom, he leads a team<br />
that handles more than 200 accounts with a focus on exceeding clients’ goals and consistently improving ROI. He has a<br />
diverse skill set that includes traditional marketing, graphic design, usability, website development and video.<br />
Over the last decade as an online marketer, Kurt has worn many different hats, always staying ahead of the curve in a<br />
continuously changing field. Kurt shares his expertise by speaking at marketing events on a wide range of topics, including<br />
SEO, social media and website usability.<br />
Facebooks Apps: Right Content, Right Consumer, Right Time<br />
barry nelson<br />
Social Media Analyst, Microstrategy<br />
Session Emcee: Jason Weaver, shoutlet<br />
The Science of Social: Facebook Engagement<br />
Matt Peters<br />
Co-Founder & Creative Director, Pandemic Labs<br />
Questions in this session? Reach the<br />
speaker by tweeting with the hashtags<br />
#dsum12 #room1<br />
Matt Peters is the Co-Founder and Creative Director of Pandemic Labs, the nation’s leading social media marketing and<br />
analytics agency. Since the agency’s inception, Matt has been one of the primary creative and strategic forces behind<br />
campaigns with clients such as The Ritz-Carlton, Puma, Canon, The WILD Foundation, Au Bon Pain, and DirecTV. Matt<br />
speaks frequently at social media conferences, and is often brought in by companies, think tanks, and traditional ad agencies<br />
to provide education and consulting on social media marketing.<br />
Barry Nelson has an extensive professional and academic background in social channel marketing, digital advertising,<br />
branding, and messaging strategy. Barry has over 8 years’ experience in digital advertising, and has developed<br />
comprehensive social commerce programs for clients as diverse as Hewlett-Packard, Heinz, and the Americana Music<br />
Association. A recent Marketing/Strategy MBA graduate from Vanderbilt University, Barry joined the MicroStrategy Social<br />
Intelligence team in July 2011, where he focuses on developing implementation strategy for clients.<br />
33<br />
www.digitalsummit.com<br />
@DIGITALSUMMIT_ #DSUM12