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BBVA Bancomer, S.A.,<br />

Institución <strong>de</strong> Banca Múltiple, Grupo Financiero BBVA Bancomer,<br />

acting through its Texas Agency<br />

U.S.$1,250,000,000 6.500% Fixed Rate Subordinated Preferred Notes Due 2021<br />

_____________<br />

We, BBVA Bancomer, S.A., Institución <strong>de</strong> Banca Múltiple, Grupo Financiero BBVA Bancomer, a multi-purpo<strong>se</strong> bank incorporated in accordance with the laws of the<br />

United Mexican States, or Mexico, acting through our Texas Agency, are offering the U.S.$1,250,000,000 6.500% Fixed Rate Subordinated Preferred Notes Due 2021,<br />

or the “Notes.” The Notes will mature on March 10, 2021, or the “Maturity Date,” unless previously re<strong>de</strong>emed. We may re<strong>de</strong>em the Notes, subject to any regulatory<br />

requirements (including obtaining the approval of Banco <strong>de</strong> México), at any time if there are specified changes in (1) the Mexican or United States laws affecting the<br />

withholding tax applicable to payments un<strong>de</strong>r the Notes, (2) the Mexican laws that result in a Special Event (as <strong>de</strong>fined in this offering memorandum) or (3) the<br />

applicable tax laws that result in interest on the Notes not being <strong>de</strong>ductible by us in whole or in part for Mexican income tax purpo<strong>se</strong>s. See “Description of the Notes—<br />

Re<strong>de</strong>mption—Withholding Tax Re<strong>de</strong>mption” and “Description of the Notes—Re<strong>de</strong>mption—Special Event Re<strong>de</strong>mption.” IF OUR CAPITAL RATIO (AS<br />

DEFINED IN THIS OFFERING MEMORANDUM) HAS DECLINED BELOW, OR WE DETERMINE THAT IT WILL IMMINENTLY DECLINE<br />

BELOW, THE MINIMUM PERCENTAGE REQUIRED FROM TIME TO TIME BY THE MEXICAN CAPITALIZATION REQUIREMENTS (AS<br />

DEFINED IN THIS OFFERING MEMORANDUM) OR IF A MEXICAN REGULATORY EVENT (AS DEFINED IN THIS OFFERING MEMORANDUM)<br />

OCCURS, WE WILL SUSPEND PAYMENT OF INTEREST THEREON UNTIL THE END OF THE RELATED SUSPENSION PERIOD (AS DEFINED<br />

IN THIS OFFERING MEMORANDUM). BECAUSE PAYMENT OF INTEREST ON THE NOTES IS CUMULATIVE, IN THE EVENT THAT<br />

PAYMENTS OF INTEREST CEASE DURING ANY SUSPENSION PERIOD, HOLDERS OF THE NOTES WILL HAVE THE RIGHT TO RECEIVE<br />

ANY AMOUNT OF UNPAID INTEREST AT THE END OF THE SUSPENSION PERIOD. See “Description of the Notes—Treatment of Interest and Principal<br />

During a Suspension Period.”<br />

The Notes are <strong>de</strong>nominated in U.S. dollars and will bear interest from (and including) March 10, 2011, or the “Issue Date,” up to (but excluding) the Maturity Date at a<br />

fixed rate per annum equal to 6.500%, payable <strong>se</strong>mi-annually in arrears on March 10 and September 10 of each year (each an “Interest Payment Date”), commencing on<br />

September 10, 2011.<br />

The Notes will be issued by our Texas Agency but will be our general obligations, not different from our other direct obligations. The Notes will be our un<strong>se</strong>cured,<br />

subordinated, preferred obligations. In the event of our bankruptcy (<strong>con</strong>curso mercantil), liquidation or dissolution un<strong>de</strong>r Mexican law, the Notes will rank (i) junior to<br />

all of our pre<strong>se</strong>nt and future <strong>se</strong>nior in<strong>de</strong>btedness, (ii) pari passu with all of our other pre<strong>se</strong>nt or future subordinated preferred in<strong>de</strong>btedness, and (iii) <strong>se</strong>nior to all our<br />

un<strong>se</strong>cured subordinated and non-preferred in<strong>de</strong>btedness and all c<strong>las</strong><strong>se</strong>s of our capital stock, as <strong>de</strong>scribed in this offering memorandum. See “Description of the Notes—<br />

Subordination.” Payment of principal on the Notes may be accelerated only in the ca<strong>se</strong> of certain events involving our bankruptcy, liquidation or dissolution. In<br />

accordance with Articles 134 Bis and 134 Bis 1 of the Mexican Banking Law (Ley <strong>de</strong> Instituciones <strong>de</strong> Crédito), there will be no right of acceleration in the ca<strong>se</strong> of a<br />

<strong>de</strong>fault in the performance of any of our covenants, including the payment of principal and interest in respect of the Notes, or in the ca<strong>se</strong> of any <strong>de</strong>ferral in the payment<br />

of interest in respect of the Notes. See “Description of the Notes—Events of Default, Notice and Waiver.” The Notes will be un<strong>se</strong>cured and not insured or guaranteed<br />

by the Savings Protection Agency (lnstituto para la Protección al Ahorro Bancario).<br />

Application has been ma<strong>de</strong> to list the Notes on the Official List of the Luxembourg Stock Exchange, or LSE, and to trading on the Euro MTF market.<br />

Investing in the Notes involves risks. See “Risk Factors” beginning on page 14.<br />

Issue Price: 98.645%<br />

plus accrued interest, if any, from and including March 10, 2011.<br />

Delivery of the Notes in book-entry form will be ma<strong>de</strong> on or about March 10, 2011.<br />

We expect that the Notes will be rated “A2” by Moody’s Investor Service, Inc., and “BBB+” by Fitch, Inc. A <strong>se</strong>curity rating is not a recommendation to buy, <strong>se</strong>ll or<br />

hold <strong>se</strong>curities and may be subject to revision or withdrawal at any time by the assigning rating agency without notice.<br />

THE NOTES HAVE NOT BEEN AND WILL NOT BE REGISTERED WITH THE NATIONAL SECURITIES REGISTRY (REGISTRO<br />

NACIONAL DE VALORES) MAINTAINED BY THE NATIONAL BANKING AND SECURITIES COMMISSION (THE COMISION<br />

NACIONAL BANCARIA Y DE VALORES, OR CNBV), AND MAY NOT BE OFFERED OR SOLD PUBLICLY, OR OTHERWISE BE<br />

THE SUBJECT OF BROKERAGE ACTIVITIES, IN MÉXICO, EXCEPT PURSUANT TO A PRIVATE PLACEMENT EXEMPTION<br />

SET FORTH UNDER ARTICLE 8 OF THE MEXICAN SECURITIES MARKET LAW (LEY DEL MERCADO DE VALORES). AS<br />

REQUIRED UNDER THE MEXICAN SECURITIES MARKET LAW, WE WILL NOTIFY THE CNBV OF THE OFFERING OF THE<br />

NOTES OUTSIDE OF MÉXICO. SUCH NOTICE WILL BE DELIVERED TO THE CNBV TO COMPLY WITH A LEGAL<br />

REQUIREMENT AND FOR INFORMATION PURPOSES ONLY, AND THE DELIVERY TO AND THE RECEIPT BY THE CNBV OF<br />

SUCH NOTICE, DOES NOT IMPLY ANY CERTIFICATION AS TO THE INVESTMENT QUALITY OF THE NOTES OR OUR<br />

SOLVENCY, LIQUIDITY OR CREDIT QUALITY. THE INFORMATION CONTAINED IN THIS OFFERING MEMORANDUM IS<br />

EXCLUSIVELY OUR RESPONSIBILITY AND HAS NOT BEEN REVIEWED OR AUTHORIZED BY THE CNBV. THE ACQUISITION<br />

OF THE NOTES BY AN INVESTOR WHO IS A RESIDENT OF MÉXICO WILL BE MADE UNDER ITS OWN RESPONSIBILITY.<br />

The Notes have not been and will not be registered un<strong>de</strong>r the United States Securities Act of 1933, as amen<strong>de</strong>d (the “Securities Act”). The Notes may not be<br />

offered or sold within the United States or to U.S. persons, except to qualified institutional buyers in reliance on the exemption from registration provi<strong>de</strong>d by<br />

Rule 144A and to certain non-U.S. persons in offshore transactions in reliance on Regulation S. You are hereby notified that <strong>se</strong>llers of the Notes may be<br />

relying on the exemption from the provisions of Section 5 of the Securities Act provi<strong>de</strong>d by Rule 144A.<br />

Global Coordinators<br />

Deutsche Bank Securities<br />

Goldman, Sachs & Co.<br />

Joint Bookrunners<br />

BBVA Securities Deutsche Bank Securities Goldman, Sachs & Co.<br />

The date of this offering memorandum is March 3, 2011.

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