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Discovery Kids & Vivere - LAMAC

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¿Quién es <strong>Vivere</strong><br />

Es la marca líder en el mercado de Suavizantes y<br />

Value Share<br />

la más reconocida por las consumidoras<br />

Brand Pyramid<br />

17<br />

75%<br />

21<br />

8<br />

62<br />

85%<br />

88%<br />

90%<br />

Viv ere Comfort Resto<br />

CCR<br />

Millward Brown<br />

100%<br />

Penetración en hogares<br />

TOM y Conocimiento Total<br />

Suavizantes<br />

60%<br />

Latinpanel<br />

10,6%<br />

76% / 92%<br />

Millward Brown<br />

Distribución Ponderada<br />

47% 98%<br />

CCR

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