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Alcaldía de Yalagüina - Pymerural

Alcaldía de Yalagüina - Pymerural

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5.5. Son<strong>de</strong>o <strong>de</strong>l mercado <strong>de</strong> ladrillo <strong>de</strong> barro...........................................................................................................................................................................................355.5.1. Comportamiento <strong>de</strong>l mercado <strong>de</strong> materiales <strong>de</strong> construcción..............................................................................................................355.5.2. Productos sustitutos <strong>de</strong>l ladrillo <strong>de</strong> barro................................................................................................................................................................365.5.3. Competencia <strong>de</strong> la ca<strong>de</strong>na <strong>de</strong> valor <strong>de</strong> ladrillo <strong>de</strong> barro <strong>de</strong> Yalagüina..................................................................................................365.5.4. Mercado local <strong>de</strong> la ca<strong>de</strong>na <strong>de</strong> valor <strong>de</strong> ladrillo <strong>de</strong> barro <strong>de</strong> Yalagüina................................................................................................375.5.5. Mercados internacionales................................................................................................................................................................................................385.5.6. Valoración comparativa <strong>de</strong> las 4P <strong>de</strong>l mercado <strong>de</strong>l ladrillo <strong>de</strong> barro <strong>de</strong> Yalagüina......................................................................395.5.7. Determinación <strong>de</strong> la matriz Anzoff..............................................................................................................................................................................395.6. Análisis económico-financiero <strong>de</strong> la ca<strong>de</strong>na <strong>de</strong> valor <strong>de</strong> ladrillo.........................................................................................................................................405.6.1. Costos <strong>de</strong> procesamiento <strong>de</strong> ladrillos........................................................................................................................................................................405.6.1.1. Análisis económico-financiero <strong>de</strong> procesamiento <strong>de</strong> ladrillo en verano..................................................................405.6.1.2. Análisis económico-financiero <strong>de</strong> procesamiento <strong>de</strong> ladrillo en invierno..............................................................415.6.1.3. Análisis económico-financiero <strong>de</strong>l eslabón <strong>de</strong> procesamiento con nueva tecnología..................................425.6.2. Costos <strong>de</strong> la intermediación <strong>de</strong>l producto ladrillo.............................................................................................................................................435.6.3. Análisis <strong>de</strong> la Relación Beneficio/Costo <strong>de</strong> la ca<strong>de</strong>na <strong>de</strong> valor <strong>de</strong> ladrillo..........................................................................................435.7. Análisis FODA general <strong>de</strong> la ca<strong>de</strong>na <strong>de</strong> valor <strong>de</strong> ladrillo <strong>de</strong> barro.......................................................................................................................................445.8. Análisis <strong>de</strong> puntos críticos y ventajas comparativas...................................................................................................................................................................445.8.1. Matriz ofensiva..........................................................................................................................................................................................................................445.8.2. Matriz <strong>de</strong>fensiva.......................................................................................................................................................................................................................465.8.3. Determinación <strong>de</strong> árbol <strong>de</strong> objetivos........................................................................................................................................................................485.8.4. Requerimiento <strong>de</strong> capacida<strong>de</strong>s <strong>de</strong> los actores <strong>de</strong> la ca<strong>de</strong>na <strong>de</strong> valor <strong>de</strong> ladrillo............................................................................48VI. ESTRATEGIA DE COMPETITIVIDAD DE LA CADENA DE VALOR LADRILLOS.......................................................................................................................................506.1. Visión <strong>de</strong> competitividad..............................................................................................................................................................................................................................506.2. Valores.......................................................................................................................................................................................................................................................................506.3. Objetivos estratégicos....................................................................................................................................................................................................................................506.4. Intervenciones sistémicas.............................................................................................................................................................................................................................516.5. Fases <strong>de</strong> <strong>de</strong>sarrollo <strong>de</strong> la estrategia.......................................................................................................................................................................................................516.6. Lógica <strong>de</strong> impacto <strong>de</strong> las intervenciones..........................................................................................................................................................................................526.7. Marco lógico <strong>de</strong> la estrategia <strong>de</strong> intervención................................................................................................................................................................................536.8. Resumen <strong>de</strong>l plan <strong>de</strong> acción <strong>de</strong> la estrategia <strong>de</strong> competitividad......................................................................................................................................56VII. PRINCIPALES CONCLUSIONES...........................................................................................................................................................................................................................................57VIII. PRINCIPALES RECOMENDACIONES...............................................................................................................................................................................................................................58IX. ANEXOS.............................................................................................................................................................................................................................................................................................59X. BIBLIOGRAFÍA..................................................................................................................................................................................................................................................................................683

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