14.12.2020 Views

Updated Domio Casa Libre Brand Representation (4)

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

DOMIO CASA LIBRE

BRAND REPRESENTATION PLAN

Tulum, Mexico


INDEX

1. Exterior Signage Placement

2. Exterior Signage Style

3. Lobby Branded Art Placement

4. Lobby Signage

5. Wayfinding

6. Tulum Comp Signage


Exterior Signage


Placement


SITE ARRIVAL MAP

PRIMARY SIGNAGE

FROM AIRPORT PATH

Critical View

SECONDARY SIGNAGE

FROM AIRPORT PATH

2nd Priority

SECONDARY SIGNAGE

FROM BEACH / HOTELS

3rd Priority


SITE PLAN

Calle Kinich Ahaw - Main Entrance

LOBBY ENTRY

LOBBY ENTRY

Calle Kabbah

N


SIGNAGE KEY

LOBBY ENTRY

SIGNAGE TAG

DESCRIPTION

C A

*Determine feasibility, compliance, and pricing for and options D1, D2, and D3 in

B

A - PROJECTOR

Projector suitable for permanent outdoor installation. Potentially

mounted atop yoga area on facing stone face of building.

Goal is to feature video art from local artists.

B - ENTRY SIGNAGE

Domio wordmark above entry door. One option is brass, the other is a

white faux neon. Must confirm light will not be disturbing to guests

when entering the lobby or in guest rooms. See later style slides.

C - ENTRY PLAQUE

Removal of existing “Casa Libre” plaque.

Will be replaced with one Domio Casa Libre location logo plaque.

D1 - PREFERRED ROOF SIGNAGE

Neon wordmark affixed to upper awning. Must confirm light will not be

disturbing to guests when entering the lobby or in guest rooms. See

renderings.

D2 - OPT 2 ROOF SIGNAGE

Neon wordmark attached to upper roofline. Must confirm light will not

be disturbing to guests when entering the lobby or in guest rooms. Goal

is to be seen from main beach strip.

D3 - OPT 3 ROOF SIGNAGE

Neon wordmark attached to upper roofline. Goal is to be seen from busy

restaurant strip to the southeast (confirm that this placement makes

sense with local tourist traffic in mind).

white and purple. We will eventually select ONE of these roof signage options.


SIGNAGE INSPIRATION - BRUSHED BRASS, CONTRAST, BACKLIGHTING


SITE PLAN : LOBBY ENTRANCE SIDE

LOBBY ENTRY

C

B

A

A

LOBBY ENTRY

B

B

A

C

Calla Kabbah

Calle Kinich Aham

A - WORDMARK AT WALL

N

B - WORDMARK ABOVE ENTRY

C - ENTRY PLAQUE

LOBBY ENTRY


LOBBY ENTRANCE SIDE SIGNAGE

B

C

A

A BACK AND SIDE LIT WORDMARK B BACKLIT WORDMARK ABOVE LOBBY C

AT WALL

ENTRY:

BACK LIT PLAQUE

BESIDE ENTRY

DOOR


LOBBY ENTRANCE SIDE SIGNAGE

A

Full wordmark with partial off-wall installation.

Back and side lit through acrylic channel.

Brushed brass face and oiled bronze edge finish.

See detail here under “Side and Backlit” Specs

B

Full wordmark on top of lobby entryway.

Brushed brass, minimum ¾” thick. Backlit

with white lighting.

LOBBY ENTRY

Front of Building - View from

Airport

C

Remove and replace existing plaque with Domio branding.

Use two layers of brass like reference image. This should be backlit

like the original. Same scale as original to cover any damage to

wall. Use same brushed brass finish you are using for

wayfinding.


D1 - ROOF WORDMARK - SIDE FACING OPTION

C

B

A

D1

Side of Building - Secondary Airport Arrival

Drawing Not to Scale

A - PROJECTION AREA

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

D1 - PREFERRED ROOF SIGNAGE


D2/D3 - ROOF WORDMARK

C

B

A

D3

On Highest Roof Line -

Facing Southeast

Tourist Area

D2

On Highest Roof Line -

Facing Beach Arrival

Access

D3

D2

Rear of Building - View from Beach OR from Southeastern Hub

A - NEON KEYHOLE

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

D2/D3 - ALT ROOF SIGNAGE


EXTERIOR SIGNAGE SIZING

C A

Front of Building - View from Airport

B

A Projection Area =

Building Facade

above Yoga Area

Roof.

D1

B

5’-2” OW x 1’-3” OH

D3

D2

C

TBD Based on

Existing Signage

Measurements

D1

TBC, Smaller than D

A - NEON KEYHOLE

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

D - ROOF SIGNAGE

D2

D3

18”-0” OW x 4-10” OH

(Confirm you can see

from beach access

area)

18”-0” OW x 4-10” OH

(Confirm you can see

from busy restaurant

area to the Southeast)

Rear of Building - View from Beach


STYLING


OPTION 1:

WHITE NEON / BRASS

WHITE NEON TO BE APPLIED TO

A: Large Keyhole on Front Entrance Side

B: Domio Wordmark at Lobby Entrance

D1/D2/D3: Large Wordmark Near Roof

BRASS TO BE APPLIED TO

C: PLAQUE


OPTION 1 SIGNAGE - WITH WORDMARK AT REAR OF BUILDING

C

B

A

D2

A - NEON KEYHOLE

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

D2 - ALT ROOF SIGNAGE


A - FRONT ENTRANCE PROJECTION

C

B

A

LOBBY ENTRY

Projector suitable for permanent outdoor installation.

Potentially mounted atop yoga area on facing stone face of building.

Goal is to feature video art from local artists.

A - NEON KEYHOLE

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

D - ROOF SIGNAGE


B - EXTERIOR DOORWAY SIGNAGE (OPT 1)

C

B

A

B

C

A - NEON KEYHOLE

B - ENTRY SIGNAGE

Thin brass casing,

inset purple faux

neon acrylic light.

White backlighting.

C - ENTRY PLAQUE

D - ROOF SIGNAGE


C- NEW PLAQUE AT ENTRY DOOR

C

B

A

A - NEON KEYHOLE

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

D - ROOF SIGNAGE

Remove and replace existing plaque with Domio location logo.

Use two layers of brass like reference image. This should be backlit like the original. Same

scale as original to cover any damage to wall. Use same brushed brass finish you are using

for wayfinding.

Provide elevation with size and placement.


D1 - AIRPORT ARRIVAL BUILDING SIDE VIEW (OPT 1)

C

B

A

TBC

D1

TBC

A - NEON KEYHOLE

B - ENTRY SIGNAGE

*Determine feasibility, compliance, and

pricing for and options D1, D2, and D3 in

white and purple.

C - ENTRY PLAQUE

D - ROOF SIGNAGE


D2/D3 - REAR OF BUILDING ROOF WORDMARK (OPT 1)

C

B

A

4’-10”

D3

D2

18’-0”

D3

D2

A - NEON KEYHOLE

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

Rear of Building - View from Beach or Tourism Hub

D - ROOF SIGNAGE


OPTION 2:

PURPLE NEON AND BRASS

PURPLE NEON TO BE APPLIED TO:

A: Large Keyhole on Front Entrance Side

D1/D2/D3: Large Wordmark Near Roof

BRASS TO BE APPLIED TO:

B: Domio Workmark at Lobby Entrance

C: Plaque


OPTION 2 SIGNAGE - WORDMARK AT SIDE OF BUILDING

C

B

A

D1

A - PROJECTION

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

D1 - PREFERRED ROOF SIGNAGE


OPTION 2 SIGNAGE - WORDMARK AT BEACH VIEW (REAR)

C

B

A

D2

A - NEON KEYHOLE

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

D2 - ALT ROOF SIGNAGE


A - FRONT ENTRANCE PROJECTION

C

B

A

LOBBY ENTRY

Projector suitable for permanent outdoor installation.

Potentially mounted atop yoga area on facing stone face of building.

Goal is to feature video art from local artists.

A - NEON KEYHOLE

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

D - ROOF SIGNAGE


1’-3

B - EXTERIOR DOORWAY SIGNAGE (OPT 2)

C

B

A

B

C

A - NEON KEYHOLE

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

D - ROOF SIGNAGE


C- NEW PLAQUE AT ENTRY DOOR

C

B

A

A - NEON KEYHOLE

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

Remove and replace existing

plaque with Domio location

logo. Backlight like original

version. Same brass finish.

Provide elevation with size and

placement.

D - ROOF SIGNAGE


D1 - BEACH VIEW ROOF WORDMARK (OPT 2)

C

B

A

TBC

D1

TBC

A - NEON KEYHOLE

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

D1 - PREFERRED ROOF SIGNAGE


D2/D3 - REAR OF BUILDING ROOF WORDMARK (OPT 2)

C

B

A

4’-10”

D3

D2

18’-0”

D3

D2

A - NEON KEYHOLE

B - ENTRY SIGNAGE

C - ENTRY PLAQUE

Rear of Building - View from Beach or Tourism Hub

D2/3 - ALT ROOF SIGNAGE


Interior Branding and Signage


LOBBY BRANDING - FLOOR PLAN

EXISTING TV

E

F

E- FRONT DESK/WALL

F - WAYFINDING

= BRANDED ARTWORK


LOBBY

NEW TABLE SPECS:

- 1” STONE TOP (QUARTZ, MARBLE, OR VENDOR

SUGGESTION, GET APPROVAL FROM SEPTEMBER)

- 30” HIGH

- 5” BRASS BASE (weatherproof)

- POWER THROUGH BASE OF TABLE.

GROMMET AT STONE TOP TO MATCH COLOR

OF STONE for laptops.

E - FRONT DESK/WALL

IPAD HOLDER that

covers whole ipad in wood

that matches desk.

Grommet - power for laptops.


TULUM COVID MODIFIED DESK

MATERIALITY

*Please submit finish samples for

stone top, sealed tambour panel,

and brushed brass

Light Oak ¾” Tambour Reference

(Use flat polyurethane seal)

Brushed Brass Reference

for Kick and Wordmark


LOBBY BRANDED ARTWORK

E

D

E

D - FRONT DESK/WALL

E - WAYFINDING


D - FRONT DESK/BACK WALL

D

E

Removable Kiosk on Casters for Self Check-In.

Price out single kiosks in addition to entire

desk unit.

D - FRONT DESK/WALL

E - WAYFINDING


E - FRONT DESK/BACK WALL

D

~1’-6”

~1’-6”

E

~5’-0”

~5’-0”

D - FRONT DESK/WALL

E - WAYFINDING

OPTION 1:

Domio wordmark CNCd with a 4” depth and

Brass finishing

OPTION 2:

Domio wordmark CNCd with a 4” depth

Painted with rattan / texture on top

Brass finishing

*Please price out and confirm feasibility of all four options.


E - FRONT DESK/BACK WALL

~1’-6”

D

~5’-0”

E

D - FRONT DESK/WALL

E - WAYFINDING

OPTION 3:

Backlit Faux Greenwall wordmark with thin

brass casing. Dark, rich uniform color for

greenery (not too bright).

OPTION 4:

Full Faux Greenwall with brass wordmark in front of metal

bracing. (Maybe we can VE with another material to replace

metal bracing? Painted wood?) Dark, rich uniform color for

greenery (not too bright). *Cannot damage stone wall

behind desk when removed*


D - FRONT DESK/BACK WALL

D

E

D - FRONT DESK/WALL

E - WAYFINDING

When pricing desk, please price out:

1. The cost of the complete desk + kiosk

2. Additional kiosks to be stored in closet when not in use.


E - WAYFINDING TREATMENTS

D

E

WC Signage Style

(Should be Gender

Neutral)

*Similar Signage

should also be

developed for STAFF

ONLY rooms* Domio

to develop artwork

files for this.

D - FRONT DESK/WALL

E - WAYFINDING

Directional Signage in

Lobby/Corridors

*Confirm Finalized Room Titles with

Domio Design Team Prior to Fabrication

Announcement Boards /

Outdoor Bi-Fold Displays


E - TYPICAL WAYFINDING PLACEMENT

CORRIDOR SIGNAGE

POINTING TO:

LOBBY

FITNESS CENTER

LOUNGE

POOL

ELEVATOR

UNITS 105-108

CORRIDOR SIGNAGE

POINTING TO:

UNITS 101-104

UNITS 105-108

LOBBY

FITNESS CENTER

POOL

LOUNGE

ELEVATOR

LOBBY SIGNAGE POINTING

TO:

FITNESS CENTER

RESTROOMS

ELEVATOR

LOUNGE

POOL

CORRIDOR SIGNAGE

POINTING TO:

LOBBY

FITNESS CENTER

LOUNGE

POOL

CORRIDOR SIGNAGE

POINTING TO:

LOBBY

FITNESS CENTER

LOUNGE

POOL

ELEVATOR

UNITS 101-104

CORRIDOR SIGNAGE

POINTING TO:

LOBBY

FITNESS CENTER

LOUNGE

POOL

GENDER NEUTRAL WC DOOR SIGNAGE

WAYFINDING WALL SIGNAGE

BIFOLD ANNOUNCEMENT SIGNAGE

1st Floor - Lobby and Public Spaces


E - TYPICAL WAYFINDING PLACEMENT (GUEST FLOORS)

CORRIDOR SIGNAGE

POINTING TO:

CORRIDOR SIGNAGE

POINTING TO:

UNITS 201 & 202

UNITS 203 & 204

UNITS 207 & 208

UNITS 205 & 206

WAYFINDING WALL SIGNAGE

2nd Floor - Typical Guestroom Wayfinding


F - WALK-OFF MATS

Commercial grade 100% Nitrile rubber (or similar) Walk Off Mats with rubber backing to

be placed at areas that become wet or muddy. Specifically any transitional area between

indoor and outdoor (lobby entry, pool to lobby, etc). To have sloped rubber border to

prevent movement and trip hazards. Max ⅜” thickness. Domio pattern/logo TBD.

Potential Domio patterns to be adapted

as walk-off mat designs. Final artwork

to be provided by Domio.

Grips to be applied to stair treads.


F - WALK-OFF MATS PLACEMENT

UNIQUE DESIGN AT

LOBBY ENTRANCE.

DIFFERENT THAN

OTHER AREAS OF

THE HOTEL.

WALK-OFF MATS AT

EACH LANDING.

INSTALL GRIP AT

EACH TREAD IN

OUTDOOR AREAS.

1st Floor - Lobby and Public Spaces


NEXT STEPS

STUDIO ROCA TO PRICE THE FOLLOWING WITH LOCAL VENDORS:

1. EXTERIOR SELECTIONS

OPTION 1 (WHITE NEON) & OPTION 2 (PURPLE NEON/BRASS)

● SIGN A

● SIGN B

● SIGN C

● SIGN D- all options (D1, D2, D3)

2. INTERIOR SELECTIONS

DESK

ADDITIONAL KIOSKS

FOUR WORDMARK OPTIONS

INTERIOR SIGNAGE

WAYFINDING

WALK-OFF MATS

STUDIO ROCA TO CONFIRM THESE CONSIDERATIONS WILL WORK WITH DOMIO DESIGN:

● Complies with local permitting requirements

● Final Size of Each Element

● Meet all electrical requirements

● All lit elements will not be disturbing to guests in units (especially with Purple neon option).

PLEASE SUBMIT MATERIAL FINISHES AND SHOP DRAWINGS FOR DOMIO DESIGN APPROVAL.


Exterior Signage - Comp Research


Themes

Most “Luxe” (Highest Ratings, Highest ADR) had exterior signage that was integrated into architecture

and uses natural materials. Some had NO exterior signage.

Casa Pueblo Hotels - Tulum


Nomade

32 Rooms

4.4 Stars

Currently $272/night


Casa Malca

71 Rooms

4.5 Stars

Currently $331/night

Design Hotels

Focus on interesting art

installations elsewhere

on property

No exterior signage


Cormoran Tulum/

Cenote Tulum

6 Rooms

4.6 Stars

Currently $311/night

BNB on main road


Mezzanine Colibri

Boutique Hotel

#6 on Tulum TripAdvisor

4.6 Stars

Currently $270/night

Travelers’ Choice 2019


Other

Top Rated Trip Advisor Hotel


BAD - Light Up Acrylic

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!