BUCOLICO - CASE STUDIES ITALY

C A S T E L L U C C I M I A N O W I N E S
TRADITION AND INNOVATION
VALUES AND DISCIPLINARIES
Being the evolution of a pre-existing
co-op winery, the family business
structure and setting remain intact, so
much so that the current owners are
the third generation, while the legal
nature has changed and is currently a
joint stock company. This step has
been accompanied by an adaptation of
the company philosophy, which has set
itself the goal of quantitatively reducing
and qualitatively raising production, by
combining the ancient sapling
vineyards with the more recent
espalier ones.
This is why he 3,500-4,000 hectoliters
vinified annually are no longer tailored
for local consumption, but for 70% to
the regional and Italian market
(especially Lazio, Tuscany, Lombardy,
Veneto and Friuli Venezia Giulia) and
for the remaining 30% to international
ones ( France, Germany, United
Kingdom, Poland, Belgium,
Netherlands, United States, Canada,
Japan, China).
The vineyards are located within the
Valledolmo CDO established together with
Regaleali, previously called CDO Conte di
Sclafani. Castellucci Miano has worked
hard to transfer the DOC quality standard
to the other producers of the area and
from this derives the highest price of the
grapes, subjected to continuous
inspections and punctual evaluations by
the company oenologist who assigns the
vineyards to one another bottle.
SCALABILITY AND RESILIENCE
Domenico Piazza is satisfied with the size
of the company and does not aim for
either vertical or horizontal scalability, but
rather a qualitative one.
As to customer services, he claims he
wants to "improve the hospitality offer".
While, in terms of wine research he claims
to be looking forward "to bringing other
grapes to Valledolmo in order to develop
them in our unique climatic conditions of
daily temperature range."
From a technological point of view, the
equipment is of the latest generation
and – once renewed – the sparkling
wine production plant will soon be
brought back from Veneto.
https://www.castelluccimiano.it
As in many other cases, Piazza notes that
a factor limiting resilience is bureaucracy
and that to resist and grow in phases of
economic contraction "one needs to focus
on the environmental properties of the
landscape, on zero pollution and – above
all – to have a good idea."
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