20220309_alexisfovet_book

REVIVAL *concept* / DECATHLON® x WWWESH concours © 2020
002/011
Brief:
"Imagine and design your own version of the
Decathlon Revival sneakers."
The design of the upper part was free but
the design of the outer insoles couldn’t be
changed. The color choice was free.
Rôle:
Analyse/idéation/sketches réalistes/communication
Temps:
1 semaine
"In 1996, Decathlon launched one of the first
sports shoes: the Flex. At that time it was hard to
imagine that the fashion of the 90s would inspire
the trends of today and tomorrow."
www.decathlon.media/fr
My version of the Revival JOG takes up the overall
architecture of the 1996 Flex model, but
adopts sharp and aggressive lines, sublimated by
technical materials.