20220309_alexisfovet_book
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Arte Antwerp® / <Alternative> hoodie
concours
© 2022
010/011
Brief:
"Design your own Arte® T-shirt, hoodie or
crewneck. The fit of the garment is fixed, but
everything else (colors, print, embroidery, …)
is up to you.
Create your own design in Illustrator, Photoshop
or your tool of choice (no worries, we
also accept Paint or smartphone skills)."
Rôle:
Analyse, idéation, mise en plan, communication
visuel.
The <Alternative> hoodie is inspired by cycling
jerseys and technical apparels.
A large front and back ripstop zipper pocket replaced
the classic pouch pocket. Classic ‘arte®’
logo and graphics are screen printed on it.
A discrete arte® fabric label is stitched with the
back pocket and a big composition label is hidden
inside it.
An unusual corduroy hood contrast with the cotton
and ripstop fabrics.
The hoodie has stitched details on the pocket, the
hood, the sleeves, and the neck.
An Iron-on flex heart is placed between the hood
and the back of the hoodie.