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Arte Antwerp® / <Alternative> hoodie

concours

© 2022

010/011

Brief:

"Design your own Arte® T-shirt, hoodie or

crewneck. The fit of the garment is fixed, but

everything else (colors, print, embroidery, …)

is up to you.

Create your own design in Illustrator, Photoshop

or your tool of choice (no worries, we

also accept Paint or smartphone skills)."

Rôle:

Analyse, idéation, mise en plan, communication

visuel.

The <Alternative> hoodie is inspired by cycling

jerseys and technical apparels.

A large front and back ripstop zipper pocket replaced

the classic pouch pocket. Classic ‘arte®’

logo and graphics are screen printed on it.

A discrete arte® fabric label is stitched with the

back pocket and a big composition label is hidden

inside it.

An unusual corduroy hood contrast with the cotton

and ripstop fabrics.

The hoodie has stitched details on the pocket, the

hood, the sleeves, and the neck.

An Iron-on flex heart is placed between the hood

and the back of the hoodie.

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