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List of Exhibits1.1 Penetration of Select Media in the United States, 2010 51.2 U.S. Adults With Internet Access at Home, 2000-2010 61.3 Media Use by Young People 8-18 Years Old, 1999-2009 71.4 Time Line of Media Development 101.5 Time (in Days) Required for News to Travel From New York to Select Cities, 1794-1841 ll1.6 Simplified Model of Media and the Social World 241. 7 Social Movements and the Media 272.1 leading U.S. Newspaper Companies by Daily Circulation, 2010 342.2 Select Holdings of Top U.S. Newspaper Chains, 2010 342.3 Select Holdings of leading Book Publishing Companies, 2010 372.4 Anatomy of Media Conglomerates (Disney and Time Warner) 382.5 Vertical and Horizontal Integration in the Media Industry 412.6 U.S. Cities With Two or More Separately Owned and Operated, General-InterestEnglish-language Daily Newspapers, 2010 502.7 Select Newspaper Joint Operating Agreements 512.8 Product Placement Examples 612.9 Narrowcasting and Niche Media 693.1 Radio Activism 743.2 Select Media, Telecommunications, and Computing/Internet PAC Contributions(in U.S. Dollars) to Federal Candidates, 2010 763.3 Creative Commons Copyright Alternatives 793.4 Select Ownership Rules Changes in the 1996 TelecommunicationsAct and Subsequent Amendments 853.5 Content Ratings and Warnings in Various Media 963.6 Examples of Media Advocacy Organizations 109xiii
XiVMEDIA/SOCIETY4.1 Select Celebrity-Based Reality Television Programs 1184.2 Photographic Conventions 1415.1 International News 1615.2 Economic Coverage and the Threat to Investors 1665.3 Advertising in Public Space 1786.1 Fighting Media Stereotypes 1976.2 Social Class in Prime-Time Programs 2067.1 Appearance Matters 2237. 2 Where People Got News Yesterday 2427.3 Culture, Meaning, and Images 2538.1 Active Audiences and Public Protest 2579.1 Select Characteristics of Different Media 2869.2 A Global Update of Social Technographics® Report 29810.1 The News Corporation, Select Holdings 33110.2 Global Internet Users by Region, 2010 343
Page 2 and 3: MEDIA/SOCIETYFOURTH EDITION
Page 4: SOCIETYIndustries, Images, and Audi
Page 7 and 8: The Effects of Concentration 45Medi
Page 9 and 10: Television and the Changing America
Page 11: The Social Construction of Media Te
Page 15 and 16: xviMEDIA/SOCIETY-----------~--~ever
Page 18: xixAcknowledgmentsW ewould like to
Page 22 and 23: CHAPTER 1Media and the Social World
Page 24 and 25: CHAPTER I Media and the Soc1al \\Or
Page 26 and 27: _____________________:C:_:H:_:A::_P
Page 28 and 29: ____________________ :"C~H::_A::_PT
Page 30 and 31: -----------------------=C.:.:H.:.:A
Page 32 and 33: CHAPTER 1 Media and I he Soo~al Wor
Page 34 and 35: _____________________ __--C~H"A~P~T
Page 36 and 37: CHAPTER 1 Media and rhe Soc tal \\u
Page 38 and 39: ----------------------C~H::'A~PT_.:
Page 40 and 41: ____________________ _:C~H~A::P_:T_
Page 42 and 43: ______________________ C:::H:_:::A:
Page 44 and 45: _____________________::C:-H..A .. P
Page 46 and 47: CHAPTER I Med1a and the Sot 1.LI \\
Page 48: P a r tI IProductionThe Media Indus
Page 51 and 52: 32 PAR,TT~I~I~P~RO~D~U~C~T~IO~N----
Page 53 and 54: 34 PART II PRODUCTIONowner. most me
Page 55 and 56: 36 PART 11 PRODUCTIONExhibit 2.2Sel
Page 57 and 58: '38 PART II PRODUCTIONThere has bee
Page 59 and 60: 40 PART 11 PRODUCTIONExhibit 2.4 An
Page 61 and 62: 42 PARTII PRODU~C~T~IO~N~----------
Page 63 and 64:
44 PART II PRODUCTION, more input i
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46 PART II _.-P"R~O":'D':U':C~T~IO:
Page 67 and 68:
48 PART II PRODUCTIO~N ________ _rr
Page 69 and 70:
SO PART 11 PRODUCTIO~N:__ _____ _Ex
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52 PART J1 PRODUCTIONand competitiv
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54PARlll PRODUCTIONsystem. The key
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56PART II-------PRODUCTIO_N _______
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58 PART II PRODUCTIONled to declini
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60 PARTII PRO~D~U~C~T~I~O~N~-------
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62 PARTII PROD~U~C~T2IO~N1 ______ "
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64 PART II PRODUCTI-::0-_:N~-------
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66 PART 1_1 _PRClD:U_:C_:T_:IO::_N_
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68 PART II PRODUCTION ________ _. l
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70 PART 11 PRODUCTION· · 11 · bl
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72 PART 11 PRODUCTIONTHE CASE OF "P
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74 PART II PRODUCTION------------Ex
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-----------76 PART II PRODUCT_IO_N
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78P/\HT II PRODUCTIONThe copyright
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80PART II PRODUCTION---~------· d
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82 PART II PHOOUCTIONservice broadc
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84 PART II PRODUCTION· · ·rh no
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86PART 11 PRODUCTIONd ted threat em
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88 PART II PRODUCTIONThe impact of
Page 109 and 110:
-------------90 PART II PRODUCTIONa
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92 PART II PRODUCTIONdeem unfit for
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94 PART II PRODUCTIONDole, "One of
Page 115 and 116:
96 PART II PRODUCTIONExhibit 3.5c o
Page 117 and 118:
98 PART II PRO-:D-:U-:C~TI:_:O:_:N
Page 119 and 120:
100 PART 11 PRODUCT_:_IO_:_N _____
Page 121 and 122:
102 PART II PRODUCTION--·--------P
Page 123 and 124:
104 PART II PR~O~D~U::_C::_T:_I:_O_
Page 125 and 126:
106 PART II PRODUCTION ______ .---e
Page 127 and 128:
108 PART II PRODUCTIOI'<_____ _ ___
Page 129 and 130:
110 PART 11 PRODUCTION---Exhibit 3.
Page 132 and 133:
CHAPTER 4Media Organizationsand Pro
Page 134 and 135:
________________ C::H:_-A:_-P:_T:_'
Page 136 and 137:
CHAPTER 4 Media Organizations and P
Page 138 and 139:
_________________:_C::H::A:_P:_T:E:
Page 140 and 141:
Page 142 and 143:
------------------_________________
Page 144 and 145:
Page 146 and 147:
CHAPTER 4 Media Organizalions and P
Page 148 and 149:
CHAPTER 4 Media Organizarions and P
Page 150 and 151:
_________________ _:C_:H_:A::P_:T_:
Page 152 and 153:
Page 154 and 155:
-----------------~C~H~A~P_:T_::E~R-
Page 156 and 157:
Page 158 and 159:
Page 160 and 161:
________________'C:JHi,A'\IP~TriEo:
Page 162 and 163:
_______________ _'C'::H':A,P-:_T'.'
Page 164 and 165:
Page 166 and 167:
_______ C~H::.:_:A:_PT.:_:E-:oR_._-
Page 168 and 169:
CHAPTER 4 Media Organ1zar1ons and P
Page 170:
p a r tI I IContentMedia Representa
Page 173 and 174:
154 PART Ill CONTEN.~T-_ __________
Page 175 and 176:
156 PART III_'C:<O:JIN~T~E~N'l]Tr_
Page 177 and 178:
158 PART Ill CONTENT~~~~~~~~~~--~--
Page 179 and 180:
160 PART III CONTENTin a society ac
Page 181 and 182:
.I162 PART Ill CONTENTtherefore, he
Page 183 and 184:
164 PART Ill CONTENT"the establishm
Page 185 and 186:
166 PART Ill CONTENTExhibit 5.2 Eco
Page 187 and 188:
168 PART Ill CONTENTAction-Adventur
Page 189 and 190:
170 PART III CONTENTB the turn of t
Page 191 and 192:
172 PART lii CONTENTIt is difficult
Page 193 and 194:
-----------·---17 4 PART III CONTE
Page 195 and 196:
176 PART III CONTENTRose (1994) not
Page 197 and 198:
~-----------~--~---178 PART Ill CON
Page 199 and 200:
180 PART Ill CONTENTIt was. after a
Page 201 and 202:
182 PART Ill CONTENTmedia promote a
Page 203 and 204:
184 PART lii CONTENTCONCLUSIO.:...:
Page 205 and 206:
186 PART Ill CONTENTCOMPARING MEDIA
Page 207 and 208:
188 PART lli CONTENTTo illustrate.
Page 209 and 210:
190 PART III CONTENTRACE, ETHNICITY
Page 211 and 212:
192 PART III CONTENTyear, represent
Page 213 and 214:
194 PART lii CONTENTstage. His dres
Page 215 and 216:
196 PART III CONTENTportraits," he
Page 217 and 218:
198 PART III CONTENTExhibit .n1,9
Page 219 and 220:
-----------···----200 PART Ill C
Page 221 and 222:
202 PART Ill CONTENTcontrol of the
Page 223 and 224:
204 PART lJI CONTENTOpen tennis tou
Page 225 and 226:
206 PART Ill CONTENTABC issued a pr
Page 227 and 228:
208 PART lii CONTENTbigoted dock wo
Page 229 and 230:
210 PART III CONTENTsympathetic. Li
Page 231 and 232:
212 PART Ill CONTENTmade up less th
Page 233 and 234:
214 PART III CONTENTgay, bisexual.
Page 236:
P a r tI VAudiencesMeaning and Infl
Page 239 and 240:
220 PI\RT IV 1\UDIENCESThe media in
Page 241 and 242:
222 PART IV AUDIENCESNews accounts
Page 243 and 244:
224 PART IV AUDIENCESscreenwriter.
Page 245 and 246:
226 PART IV AUDIENCES~~~~----------
Page 247 and 248:
228 PART IV AUDIENCES"Spin" is a fo
Page 249 and 250:
230 PART IV AUDIENCESThe negative i
Page 251 and 252:
~2~3~2__'P~f\~RT~IV__'A:"U~D~IE:'N:
Page 253 and 254:
~2~3'+4_'P~A~RT:_:-IV_'A .. U":D ..
Page 255 and 256:
236 PI\RT IV 1\UDIENCESliving with
Page 257 and 258:
-------------238 PART IV AUDIENCESs
Page 259 and 260:
240 PART IV AUDIENCESThe 2008 Obama
Page 261 and 262:
242 PART IV AUDIENCESdangers. All a
Page 263 and 264:
244 PART IV AUDIENCESSince its earl
Page 265 and 266:
246 PART IV AUDIENCESracial barrier
Page 267 and 268:
----------~ ---248 PART IV AUDIENCE
Page 269 and 270:
250 PART IV AUDIENCESGLOBAL MEDIA,
Page 271 and 272:
252 PART IV AUDIEN:C:ES>_ _________
Page 273 and 274:
2 54 PART IV AUDIENCESthe language
Page 275 and 276:
256 PART IV AUDIENCESThe implicit a
Page 277 and 278:
258 PART IV AUDIENCESThis interpret
Page 279 and 280:
260 PART IV AUDIENCESmeanings simpl
Page 281 and 282:
262 PART IV AUDIENCESarguing that i
Page 283 and 284:
264 PART IV AUDIENCESMedia messages
Page 285 and 286:
266 PART IV AUDIENCESGender, Class,
Page 287 and 288:
268 PART IV AUDIENCESmotionless as
Page 289 and 290:
270 PART IV AUDIENCESViewers from a
Page 291 and 292:
272 PART IV AUDIENCESTIimarry and a
Page 293 and 294:
274 PART IV AUDIENCESRomance novels
Page 295 and 296:
2 7 6 PART IV AUDIENCESThe Internet
Page 297 and 298:
278 PART IV AUDIENCESIndeed, severa
Page 299 and 300:
280 PART IV AUDIENCESfor men; it is
Page 301 and 302:
282 PART IV AUDIENCESsentimental or
Page 303 and 304:
284 PART IV AUDIENCESWhile this "pl
Page 305 and 306:
286 PART IV AUDIENCEStechnology. co
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288 PART IV AUDIENCESbut authors cl
Page 309 and 310:
290 PART IV AUDIENCES=~~-----------
Page 311 and 312:
292 PART IV AUDIENCESWhen Marconi f
Page 313 and 314:
294 PART IV AUDIENCES~~=-::~==-----
Page 315 and 316:
296 PART IV AUDIENCESacademic resea
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298 PART IV AUDIENCES5. Joiners mai
Page 319 and 320:
---------------------300 PART IV AU
Page 321 and 322:
302 PART IV AUDIENCESand adulthood.
Page 323 and 324:
3 04 PART IV AUDIENCESFor example,
Page 325 and 326:
306 PART IV AUDIENCESThe commercial
Page 327 and 328:
308 PART IV AUDIENCESengaging for e
Page 329 and 330:
310 PART IV AUDIENCESThe Business M
Page 331 and 332:
312 PART IV AUDIENCESof your mail a
Page 333 and 334:
314 PART IV AUDIENCESlegal efforts
Page 335 and 336:
316 PART IV AUDIENCESNetflix. post
Page 337 and 338:
318 PART IV AUDIENCES(or in this ca
Page 339 and 340:
3 20 PART IV AUDIENCESPolitical Eng
Page 342:
P a r tVGlobalization and the Futur
Page 345 and 346:
326 PART V GLOBALIZATION AND THE FU
Page 347 and 348:
~__._,.~---====:.:_:_::_:~::_:_::.:
Page 349 and 350:
------------------ -~------330 PART
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AppendixSelected Media-Related Inte
Page 370 and 371:
Appendix 351Center for Democracy an
Page 372 and 373:
ReferencesAbbate. janet. 1999. Inve
Page 374 and 375:
References 355Bennett, ~- Lan~e ~nd
Page 376 and 377:
References 35 7Chitnis, Ketan S., A
Page 378 and 379:
References 359--· ed .. 2.011. Enc
Page 380 and 381:
References 361Funkhouser, G. Ray. 1
Page 382 and 383:
References 3 63Harindranath, Ramasw
Page 384 and 385:
References 365Kendall. Diana. 2005.
Page 386 and 387:
References 367Lind, Rebecca and Jam
Page 388 and 389:
References 3691 994 "Medtum Theory"
Page 390 and 391:
References 3 71Nussbaum. Bruce. 200
Page 392 and 393:
References 3 73Robischon, Noah. 199
Page 394 and 395:
References 3 75Stecklow. Steve. 201
Page 396:
References 3 77Wilson, Clint C., II
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3 80 MEDIA/SOCIETYArabs and Arab-Am
Page 401 and 402:
3 8 2 MEDIA/SOCIETYoemotix, 137Dere
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3 84 MEDIA/SOCIETYGrassroots media
Page 405 and 406:
386 MEDIA/SOCIETYM*A *S*H, 246, 260
Page 407 and 408:
388 MEDIA/SOCIETYNapster, 78, 312-3
Page 409 and 410:
390 MEDIA/SOCIETYstructure-agency d
Page 411 and 412:
392 MEDIA/SOCIETYSexual orientation
Page 413 and 414:
394 MEDIA/SOCIETYI% Rule and 90-9-
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