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CHAPTER I Media and the Soc1al \\Orld 5
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-Households with ... • TV households with ... • Adults ( 1 S...) wrth
Source: 1 U.S. Census Bureau (2010) data for 2007; 2 Television Bureau of Advertising (2010); 1 leichtman Rne•rch Group (2010).
'Smith (2010a); 'Smith (2010b); 'Smith (2010c).
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Media use among young people is even more extensive ·~'has been increasong sign oil
cantly in all forms-except for reading, which has de<:),!~d. (See Exhibit I 3 ) Onr >1udy
found that, by 2009, young people 8 to 18 years of age devoted more than 7 5 hou,; ,, d.l)' to
entertainment media, including television, music. computers, and video games Reccltl'tt" rht•')"
often multitask-using more than one form of media at a time. such as liscening to .tn \,P,
player while surfing the web-young people managed to access 10 hours and 45 mmutM of
~ontent duri~ The si nificant increase in media use O\'er .1 IO·yt·dr
period ~ely to the growth of · edia devices-especially cell phones. \11'1
players, and laptop computers-which made it easier to access media products Jllj11mt'
anywhere @ideout, Foehr, and Roberts 2010). With such vast exp()~ure to med1a. 11 c.1n t....
argued that hem · ave b&ome !!linant social institution in conte_mporary S(K 1rty t
supplanting the influence of older institutions, such as the ~ducational system and rch~1on
Our media and our society as we know it are fused: media/society One way to rrro~nize
the importance of the media in our lives is to imagine life w.rhout 1hr rnrd1.1
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