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BEAST #7

18 #Business | Green

18 #Business | Green Jeremy Rifkin recently published a report for the Luxembourg government linked to the «third industrial revolution» and highlighted the need to switch to renewable energy to build a smart nation. Is it something that Google is monitoring before establishing activities in a new country? Where possible, we seek renewable energy projects that will operate on the same grids as our data centers. This creates a stronger link between the renewable power we purchase and our data center electricity consumption. Purchasing fixed-price energy on the same grid also enables us to hedge our financial exposure to market price fluctuation. Le don d’organes peut sauver des vies. You also worked for President Barack Obama as the Nation’s first Chief Sustainability Officer. What is going to change with Donald Trump now sitting at the Oval Office and not caring so much about environment and sustainability? The science of climate change tells us that achieving absolute reductions in annual GHG emissions and sustainable longterm levels of GHGs in the atmosphere is an urgent global imperative. Google is committed to being part of the solution to solving global climate change, both through purchasing renewable energy for our own operations and by helping to create pathways for others to purchase clean energy themselves. We’ve seen strong support from the business community in addressing climate change. For example, over 60% of the global Fortune 100 have GHG or RE goals. In September 2016, we announced an ambitious new commitment to achieve Zero Waste to Landfill for our global data center operations. In 2015, we diverted 84% of waste from our global data center operations away from landfills, and so far in 2016, we’ve hit 86%. The last 10% to 20% of waste diversion is generally the hardest to solve, but it’s also where we can be the most creative about new community partnerships and designing waste out of our systems. Zero Waste to Landfill is only the first step in our journey to weaving circular economy principles into our operations by efficiently managing resources throughout our data centers’ entire lifecycles. How important is sustainability for tech giants and especially Google – Is it a pure CSR engagement or a plan to turn green into money? We believe global businesses like Google should lead the way in improving people’s lives while reducing or even eliminating dependence on virgin materials and fossil fuels. And we believe this can be done in a way that makes business sense, providing economic returns alongside societal benefits and, most critically, positive environmental impacts. Google and its employees have been working on green energy projects for quite some time now (Sunroof, Smart cities, etc). Which projects were the most successful? In 2015, we launched Project Sunroof, an online tool based on Google Earth’s 3D imagery that helps individual homeowners explore whether they should go solar. In addition, in November 2016 we launched a new data explorer tool to enable solar viability reports to be run at the state, county, city, and zip code levels. And just a few weeks ago the project hit another major milestone, Project Sunroof is now available in all 50 U.S. states. What are the emerging green energy trends you keep a close eye on? As a Global Partner of the Ellen MacArthur Foundation, we’re working together with other leading companies to accelerate the transition to a circular economy. I’m really interested in the new circular solutions that are emerging such as providing products as a service and focusing on healthy materials that can be endlessly cycled. What are your thoughts on the revised European Energy Directive which aims at fulfilling at 27% of its energy needs with renewables by 2030? How can Europe, its citizens and companies reach this goal? In February, we hosted an event at our Brussels office to discuss how businesses like Google are turning to renewable energy and consider how EU energy policies can meet the changing needs of consumers and the marketplace. There are still challenges facing the renewable energy market, many of which are addressed in comprehensive measures on renewables and energy market design recently proposed by the European Commission. Two key topics from my perspective are the need for sound policies to help remove barriers to deployment of renewables and more crossborder cooperation in order to implement Europe-wide initiatives. Découvrez notre nouvelle application plus d’infos sur www.dondorganes.lu BEAST MAGAZINE #7

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