6 #Business | Innovation Through a partnership with nyuko, the people visiting the House of Entrepreneurship can also benefit from additional expertise before creating the company and committing to all the upcoming entrepreneurial responsibilities, focusing on concepts, ideas and business models. «Through all the services that are now available, our main mission remains to facilitate the life of entrepreneurs in their entire journey,» comments Tom Baumert. Promoting entrepreneurship in the Grand-Duchy For almost three years, the House of Entrepreneurship and the Chamber of Commerce have also been promoting the entrepreneurial spirit and the creation of companies in high schools but also in collaboration with the University of Luxembourg: «we are seeing the development of multiple initiatives dedicated to students. For instance, we are involved in the ‘Entrepreneurial Schools’ project encouraging initiative and entrepreneurship, unveiling students’ talents and challenging their creativity and originality. As a matter of fact, four high schools have already added an entrepreneurship program in their curriculum. The House of Entrepreneurship also works hand in hand with the JEL, Jonk Entrepeneuren Luxembourg,» adds the CEO of the House of Entrepreneurship. The asbl, which organizes 11 different programs and inspired over 11.000 students in 2018, is Luxembourg’s main independent entrepreneurial education organization and is currently located at the Chamber of Commerce’s House of Entrepreneurship. Finally, Tom Baumert adds that the House of Entrepreneurship and the Chamber of Commerce support entrepreneurial education itself through an initiative called «Relation Ecole-Entreprise” (schoolcompany relationship) to promote entrepreneurship through different workshops and encourage youngsters from 15 to 19 years to consider the entrepreneurial pathway as an option in their upcoming professional life. The House of Entrepreneurship is also one of the only players which organizes workshops and company visits for teachers in order to highlight the main economic business sectors in Luxembourg and to encourage students, through their teachers input, to work in these sectors which show great potential for the future sustainable development of the national economy. In this respect, it is crucial to explain it to the local population and tell them that they can pursue such a career. Promoting entrepreneurship is also one of the key messages we would like to spread!» explains Mr. Baumert. When it comes to training, several workshops are organized by and in the House of Entrepreneurship, dealing with specific business topics but also with digital and its impact on companies. As explained by the CEO, «through the Go Digital sessions, we are notably explaining to SMEs how to leverage social media to promote their activities with practical cases and concrete examples. In the first 6 months of <strong>2019</strong>, we have welcomed more than 2,200 professionals in more than 160 workshops in this program. Moreover, the House of Entrepreneurship organizes the Entrepreneurs’ Days, a series of workshops throughout the year. The spring session of the Entrepreneurs’ Days focusses on the culture of failure – how to deal with it, bounce back and use it to succeed in the future. Therefore, a “Fuckup Night” session has been organized in late May. It spreads the innovative startup mentality». According to the CEO of the House of Entrepreneurship, «Luxembourg is also very attractive for foreign companies, especially when the entrepreneurs are located in the Greater Region. They all know the main advantages of the country: a great testbed for the European market, a wealthy population, ease of administrative registration, good infrastructure, a safe political environment, etc. The country has a true great potential for companies, from SMEs to international groups,» explains Tom Baumert. To conclude, he lists the multicultural and multilingual workforce and the fact that entrepreneurs can approach authorities very quickly – from the Chamber of Commerce to the different Ministries – as some of the country’s main advantages when it comes to entrepreneurship. More information: www.houseofentrepreneurship.lu «Moreover, I’d like to highlight the fact that the word ‘entrepreneur’, which does not even exist in Luxembourgish, really means ‘creating a company’. <strong>BEAST</strong> MAGAZINE <strong>#15</strong>
THE FUTURE IS YOU All our strategic objectives and digital initiatives share one common goal, making the customer journey with sogelife, a delightful one. sogelife.com SOGELIFE SA – Compagnie d’assurance vie agrée au Grand-Duché de Luxembourg Siège social : 11 avenue Emile Reuter L-2420 Luxembourg – RCS B 55612