ANTI-AGE #36

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LA DEMANDE QUI A

ÉVOLUÉ LE PLUS CES

DERNIERS TEMPS

EST CELLE

DU CONTOURING

THE DEMAND

THAT HAS INCREASED

THE MOST

IN RECENT YEARS IS

CONTOURING

DR SCHINAZI,

MÉDECIN ESTHÉTIQUE / AESTHETIC DOCTOR

“Unlike the cosmetics market, we are not in a

mad scramble to develop new products. For

decades now, our injectables have proven

their efficacy and their safety. Today, our

added value and our role is to guide and train

doctors in the most specialised techniques, so

that they can offer the best treatments and can

upgrade their care.” Maxence Delmas – Managing

Director of Galderma Esthetique.

On social media, users erase any flaws and correct

their photos using filters or apps. But when

it comes to reality, their real-life image needs to

be in step with their online image. This is why 25

to 35-year-olds, unlike their mothers, are opting for

prevention in a bid to age better, rather than seeking

a transformation to erase the signs of aging, and they

are only too happy to share their efforts online. For

them, flawless skin like in their filtered image is achieved

by adopting a good skincare routine, centred around

in-depth hydration with Restylane Skinboosters ® .

Young doctors also use social media as a platform for communicating

with their patients.

“I share my work on social media to inform people about the

treatments available in my practice, but most of them come

to me thanks to my Google reviews, which give my practice

credibility in the eyes of the patients. Since this generation

makes up its mind using the opinions of others, they make

their choice according to the reviews and ratings given, and

not just because of Instagram posts.” Dr Bouhassira, aesthetic

doctor.

“40% of my patients are Millennials. And this number is rapidly

increasing because it is connected with the massive popularisation

of social media. As proof of this, the demand that

has increased the most in recent years is contouring,

especially since the advent of ¾ selfies, as girls pay

more attention to their face’s silhouette. This

generation is free from inhibitions: they are

not afraid to ask for a certain image they

want to put across and they demand

accurate results.” Dr Schinazi, aesthetic

doctor.

2019 | ANTI AGE MAGAZINE #36 • 111

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