PERSONAL BRANDING PORTFOLIO

2.
2.1 Defining the situation
As an upcoming photographer, there is quite a lot work that needs to be put into it.
My brand might have not grown much in the industry, but I strive to always learn and
develop myself as a brand.
SWOT Analysis:
Strengths:
-Producing a high quality of work
-Experience within different areas of
photography
-Communicating with my clients with a
professional attitude
-Constantly on the move
Opportunities:
-Networking with the right people at
events invited to shoot at.
-Competitions can be entered
-Working with other photographers
-Personal growth
Weakness:
-Small social media following
-Need to organize exhibitions to
showcase my work
-Free photo-shoots
Threats:
-Competitive industry
-Advanced technology, meaning that
people now don’t need professional
photographers because iPhones and
other smartphones that HD camera
quality.
-Sometimes you might have work to do,
but still work for nothing.
-Weather conditions, most especially
when shooting landscapes
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