PERSONAL BRANDING PORTFOLIO

2.3 Target Publics
Demographics:
- Our target market for our photography company are all the people across South
Africa and neighbouring countries
- All age groups
- Every race group
- All genders
Psychographics:
- Attract different individuals from all walks of life
- Sponsors
- Mostly people who have all sort of values and beliefs
- Members of the media
Stakeholder map:
BY LEPAPIZA
“The world through lenses”
INTERNAL
STAKEHOLDERS
EXTERNAL
STAKEHOLDERS
-DIRECTOR AND FOUNDER
-EMPLOYEES
-SOCIETY
-PRESS/MEDIA
-CUSTOMERS
-SPONSORS
Internal stakeholders:
Founder and Director: Paseka Kgafela
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