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Estetica Magazine ASIA Edition (1/2025)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

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ASIA EDITION

COLOUR

Delicious Shades

of Chocolate!

SPRINGTIME

Embrace the

Beauty of Pastels

RUNWAYS

Modern Retro &

Sporty Chic


GLOBAL SYMPOSIUM

MARCH 23RD & 24TH 2025 - MILAN

JURY SEMINAR - MASTERCLASS

HAIR - AESTHETICS - NAILS

Inspire.

Compete.

Triumph.

This symposium is the ultimate opportunity for trainers to master the latest

innovations and equip their competitors for championship success. Jurors

will gain essential insights into the updated jury rules. Don’t miss your

chance to learn, compete, and leave your mark at the

OMC World Championship 2025 in Paris!

SEATS ARE LIMITED

Register now to secure your spot!

www.omchairworld.com

scan to register


ASIA EDITION

Estetica ASIA Edition, n. 84 - Since 2004 - N. 1 Spring 2025

ESTETICA

THE HAIR MAGAZINE

esteticamagazine.net

N. 84

SPRING/2025

Cover Image

Art Direction: Angelo Seminara

Photo: Andrew O’Toole

Make-up: Daniel Kolaric

In this issue:

HAIR runways Spring/Summer 2025

02

exhibition

celebrity

color

exhibition

direction

book

vision

Polaroid Mania

Soul Weaver

Spring Pastels

Design & Disability

Choco Mocha

Rebel Dreams

Imagine

06

08

10

12

14

21

22

Ad index

BeautyWorld Japan www.jp.messefrankfurt.com BC

Estetica Hair www.esteticamagazine.com 20

OMC www.omchairworld.com IFC

$

CONTACTS

ESTETICA ASIA

EDIZIONI ESAV

Via Cavour, 50

10123 Torino (Italy)

Tel.: +39 011 83921111

Fax: +39 011 8125661

info@estetica.it

www.esteticamagazine.net

à

SUBSCRIPTIONS

e-mail: customercare@estetica.it

6

ONLINE

www.esteticamagazine.com

PUBLISHER AND MANAGING DIRECTOR

Roberto Pissimiglia

GLOBAL EDITORIAL AMBASSADOR

Sergi Bancells

INTERNATIONAL EDITOR-IN-CHIEF

Laura Castelli

FEATURES EDITOR

Gary Kelly

INTERNATIONAL ADVERTISING COORDINATOR

Monica Tessari

SALES & PR ASIA-PACIFIC

Luisa Barberis

INTERNATIONAL COORDINATOR

Emanuela Vaser

LAYOUT

Manuela Artosi, Davide Cardente

CONTRIBUTORS

ESPAÑA

Elisabet Parra

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Bérénice Claude

UK

Gary Kelly

ITALIA

Lucia Preziosi, Glorianna Vaschetto

USA

Marie Scarano

DIGITAL

Erica Balduini, Matteo De Luca, Giorgia

Ludovico, Stefania Rao, Elena Romani


haircatwalks

Valentino

Spring

Summer

2025

MODERN

RETROLaura Castelli

E02

CATWALKS PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT


Miu Miu

Elisabetta Franchi Tamara Ralph HC

Erdem

Erdem

Richard Quinn

Fendi

RUSTLING SILKS, A CHARLESTON

DRIFT, LUXURIOUS GLIMMERS,

VEILED EMBROIDERY—A WORLD RE-

EMERGING AS REALITY DEMANDS

COURAGE AND CULTURE; FLAPPERS

LEAD THE WAY.

Erdem

Germanier HC Valentino

Fendi

The retro vibes of Antonio

Marras pay homage to the

Fifties... Watch the show!!

video

video

03E


haircatwalks

Spring

Summer

2025

SPORTY

CHIC

Lacoste

E04


Ferragamo

Miu Miu

Miu Miu

Victoria Beckham

Wooyoungmi

Lacoste

Christian Dior

TECH TEMPTATIONS IN THE FABRICS,

NECESSARILY HIGH-PERFORMING

TO ASSIST US IN FAST-PACED LIVES.

THE COMFORT INCLINATION

DOESN’T RENOUNCE GLAMOUR:

ATHLEISURE LOVES TO COMPETE…

Christian Dior

Avavav

Avavav

Even fashion shows are

getting athletic... Watch the

video and take to the track!

video

Ralph Lauren

video

05E


hairexhibition

POLAROID

MANIA

THE HELMUT NEWTON FOUNDATION

PRESENTS “POLAROIDS”, AN EXHIBITION

STAGED AS PART OF EMOP BERLIN 2025.

Michaela Dee

THE HELMUT NEWTON

Foundation presents ‘Polaroids’, an

exhibition staged as part of EMOP

Berlin 2025. Works by Helmut Newton,

Pola Sieverding, Judith Eglington, Sheila

Metzner, and many others are featured in

the exhibition, all in the form of instant

Polaroid photographs. These Polaroid

prints are often unique, one-of-a-kind

pieces. The Polaroid technique quickly

gained global popularity across a wide

range of photographic genres – including

portraiture, landscape, still life, fashion,

and nudes. Helmut Newton was also

a keen enthusiast, photographing with

various Polaroid cameras and even

dedicating 2 books to the medium.

The exhibition demonstrates the use of

Polaroids in fashion shoots for sketching

ideas, checking light, and planning

composition. The exhibition is open in

Berlin until July 27, 2025.

Helmut Newton, Italian Vogue,

Monte Carlo 2003 (SX-70)

© Helmut Newton Foundation

Judith Eglington, Masked

Woman, 1973 (SX-70 Polaroid)

© Judith Eglington, Courtesy

OstLicht Collection, Vienna

Pola Sieverding, Valet #54,

2014 (Integralfilm / Polaroid)

© Pola Sieverding

E06


Helmut Newton, Cindy Crawford,

American Vogue, Monte Carlo 1991

(Polacolor) © Helmut Newton Foundation

07E


haircelebrity

SOUL

Gary Kelly

WEAVER

LANA DEL REY’S ETHEREAL VOCALS AND

CAPTIVATING PRESENCE, COMPLETE

WITH HER SIGNATURE STYLE, WILL GRACE

UK AND IRISH STADIUMS THIS SUMMER.

WITNESS Lana Del Rey hypnotise

the masses as she brings her cinematic

dream world to stadiums across the

UK and Ireland this summer. Expect

a symphony of sound and visuals

where her ethereal vocals intertwine

with mesmerising melodies, creating

an atmosphere of intoxicating beauty.

But let’s be honest, it’s not just the

music. Lana herself is a captivating

force, radiating an undeniable

magnetism that transcends the stage.

With those signature sultry eyes,

often framed by dramatic winged

eyeliner, she draws the audience into

her world, sharing intimate moments

with a captivating vulnerability.

And that ever-evolving mane of hair

is a constant source of inspiration for

stylists everywhere.

On stage during day two of Reading

Festival 2024 at Richfield Avenue on

August 24, 2024 (Photo by Simone Joyner/

Getty Images for ABA)

E08


Lana Del Rey performs on stage at

L’Olympia on July 10, 2023 in Paris, France.

(Photo by Kristy Sparow/Getty Images)

SEE HERE for the

video preview of

Lana’s UK & Ireland

2025 Tour!

video

video

Performing at Cal Coast Credit Union

Open Air Theatre on October 11, 2019 in

San Diego, California (Photo by Daniel

Knighton/Getty Images)

On the Twin Peaks Stage during the

2016 Outside Lands Music & Arts Festival

at Golden Gate Park in San Francisco,

California (Photo by FilmMagic)

09E


haircolor

SPRING

PASTELS

GOLDWELL’S FIRST “COLOR OF THE SEASON” 2025

IS INSPIRED BY A CALMING COLLECTION OF COLORS

WITH A SOFT AND HAZY AESTHETIC.

Marie Scarano

ENCHANTED SOLACE is the new

Goldwell seasonal trend inspired by

a growing recognition of the power of

colors to soothe the senses, this calming

collection of colors features a soft

and hazy aesthetic that ushers in a new

era of beauty and emotional wellbeing.

Pink Ice, with its muted grey

undertones, embodies positivity; Blue

Mist evokes a mineral-like essence

that whispers serenity; Latte serves as

a reminder of warm sand illuminated

by gentle sunlight. Together they are

a sublime palette for spring, light and

airy, almost ethereal. “Enchanted Solace

is a testament to the transformative

power of color,” says Jane Boddy, Global

Color Expert. “These shades are

meticulously chosen to evoke feelings

of calm and comfort, addressing

our deep-seated need for emotional

well-being in today’s fast-paced world.”

Lighten up!

These sophisticated

shades are the perfect

palette for your spring

fashion goals.

E10


11E


hairexhibition

DESIGN &

Gary Kelly

DISABILITY

DISCOVER HOW DISABILITY HAS SHAPED

DESIGN, ART, AND CULTURE IN A GROUND-

BREAKING NEW EXHIBITION AT THE V&A.

DESIGN AND DISABILITY

celebrates the vibrant culture and

identity of disabled, deaf, and

neurodiverse communities, showcasing

their radical contributions to

design, art, architecture, fashion,

and photography from the 1940s to

today. This uplifting exhibition, held

at London’s V&A from 7 June 2025 -

15 February 2026, highlights how lived

experience and expertise have driven

the design of everyday objects, tracing

the political and social history of

design and disability. Explore disabilityfirst

practices, witnessing the powerful

work of disabled people and their

collaborators. Design and Disability

champions equitable and accessible

design, inspiring us all to strive

for design justice and a more inclusive

creative world.

‘Drag Syndrome’, by Scallywag

Fox (2020). © Scallywag Fox,

courtesy of the artist

more

more

Jewellery Becomes Law

by Ntiense Eno-Amooquaye.

2023, Intoart Collection.

©Ntiense Eno-Amooquaye.

Photo by Adama Jalloh

SCAN HERE to discover more about this

vibrant celebration of culture and identity.

E12


Rebirth Garments,

photo by Colectivo Multipolar

13E


hairdirection

Hair: Emma Simmons / Make-up: Lauren Mathis / Clothes: Anna Latham / Photo: Richard Miles

CHOCO

MOCHA

E14


INDULGE THOSE

TRESSES IN THE

IRRESISTIBLY

DELICIOUS ALLURE

OF CHOCO MOCHA

HAIR, A TRULY

DELECTABLE AND

STYLISH STATEMENT!

Gary Kelly & Marie Scarano

■ LUXE RADIANCE. “This look is all about

giving brunettes their moment! Rich,

warm brown tones with layers of depth,

catching the light in all the right ways.

I wanted that perfect mix of sleek yet

sculpted, bold movement that feels luxe

and effortless. It’s glossy, it’s dimensional,

and it’s got that expensive vibe. The colour?

A dream blend of chestnut, caramel, and

mocha - think warm, rich, and full of life.

It’s not just brunette; it’s brunette with

attitude. Shiny, high-impact, and totally

unapologetic. This shade captures the

magic hour of summer evenings.

Luminous sun kissed skin, dynamic

looks and a vibrant spirit highlight the

beauty and freedom of the holiday vibe,

celebrating the enchanting glow of golden

sunsets.” Emma Simmons (UK)

▲ BRUNETTE NYMPH. “While the

haircut unleashes the natural texture

and shape of her hair to enhance her

facial features, this rich coffee shade

expresses the authenticity of her

personality.” Georgia Bolton (USA)

◆ WARM TO COOL, DARK TO LIGHT. “ We

wanted to capture the essence of the unique

earthy shades by beautifully merging

earthy warm and stone-grey-inspired

calm tones. This creates customised trend

looks with soft, natural colour results –

from warm to cool and dark to light.”

Angelo Seminara (UK)

● NATURAL DIMENSIONS. ““Rich

chocolatey, multi-dimensional shades have

been at the forefront of our minds ever

since Mocha Mousse was announced as

Pantone’s Colour of Year – highlighting

the versatility and timelessness of

brunettes, aligning with the growing desire

for authenticity in beauty. This shade is

the perfect balance of warmth and

coolness with golden caramel hues laced

throughout – this expensive-looking, rich,

glossy shade oozes luxury and is adaptable

in so many ways. The blending of the

warm and cool tones creates a beautifully

natural dimension.” Jamie Benny (UK)

Hair: Angelo Seminara / Model: Paulina Wyka / Photo: Ralph Mecke / Colour: Agnes Westerman, Salome De Wet,

Zachary Norman / Make-up: Yvonne Wengler / Clothes: Ingo Nahrwold / Products: Goldwell

Hair: Jamie Benny, Benny & Co. / Photo: Jack Eames / Make-up: Faye Marie / Styling: Masha Mobelli

Hair: @Georgiacutz / Colour: Wella Shinefinity Color Glaze

15E


hairdirection

Hair: Andrew Smith / Photo: Richard Miles / Make-up: Louise Lerego / Products: milk_shake

■ CHIARO-SCURO. “This two-toned

tousled pixie is charming, with the chocolate

undercut and roots contrasting perfectly

with the blonde lengths for a study

in chiaro-scuro.” Andrew Smith (UK)

▲ TEXTURED GLAM. “This look really

celebrates the natural beauty of

sumptuous, textured hair. It showcases

a stunning blend of warm browns that

adds depth and movement to her already

gorgeous hair. The placement of

chocolate and mocha shades mimics the

natural variations in colour you might

see as subtle reflections from sunlight.

It’s a look that feels both natural and

glamorous, showcasing the beauty of

Afro hair.” Simon Houston (UK)

Hair: Sam Villa and Guest Artist Jose Luis / Salon Creative Director: Teresa Romero

Make-up: Leticia Tapia and Sarah Contey / Photo: Nico Nordstrom Obsidian and Blush

Model: Sophia Bachand

Hair: Simon Houston / Photo: Jack Eames / Stylist: Clare Frith / Make up: Maddie Austin Images: FPA

◆ SUBTLE HINTS OF MOCHA. “Mocha

Mousse may be the Pantone Colour of

the Year, but you don’t have to go all in.

A deep rich super shiny brunette with

subtle hints of mocha makes a beautiful

statement too. And nothing reflects

light like a beautiful brown hue, so make

sure to add extra gloss with a glaze.”

Sam Villa (USA)

● ANDROGYNOUS UNDERTONES. “This look

is all about breaking the boundaries of

traditional brunette shades by bringing a

modern, editorial edge to rich chocolate

and mocha tones. I wanted to create something

that felt both timeless and rebellious

—strong yet playful, structured yet effortlessly

free. The cut is inspired by the 1980s

power aesthetic, with its boyish charm and

androgynous energy, but given a contemporary

softness with weightless layering and

free-flowing curls. I wanted the movement

to feel completely natural yet sculptural,

allowing the texture to be the focal point.

For the colour, I worked with a multidimensional

mocha palette, layering deep

espresso undertones with warm, goldenchocolate

accents to enhance the texture

and add richness. The goal was to create a

brunette that catches the light beautifully

- sophisticated yet completely wearable.

Fergal Doyle (UK)


Hair: Fergal Doyle / Make-up: Maddie Austin / Fashion: Anna Latham / Photo: Jack Eames

17E


hairdirection

Hair: Melissa Timperley & Sara Williams / Photo: Michael Young / Make-up Team: Sophie Frulli, Faye Cumberbatch, Emily Miller / Stylist: Taheed Khan

E18


● SOFTNESS, DEPTH, RADIANCE . “What

I love most about creating this look is

how it enhances the model’s natural

beauty while celebrating individuality.

As hairdressers, we have the gift to help

people feel their best, regardless of age,

gender, or background. With this image,

I wanted to do just that - letting the

model’s personality shine through, while

the warm, rich brunette tones bring

softness, depth, and radiance to her hair.

I also loved working with her natural

curls, shaping them to enhance their

movement and definition. It’s all about

creating beautiful hair that feels

authentic, effortless, and empowering.”

Melissa Timperley (UK)

■ MOCHA GOLD. “This look is all about

rich, glossy dimension and effortless style.

The colour is a decadent mocha brown,

a shade that exudes warmth and

sophistication. Syrupy golden highlights

dance through the hair, catching the light

like sunbeams on a summer afternoon.

The blend of mocha and gold is truly

irresistible, creating a multi-tonal effect

that’s both luxurious and natural.

Laurent Voisinet (France)

Artistic Direction: Laurent Voisinet & Pascal Latil / Hair: Laurent & Carole Voisinet &

Manon Voisinet / Make-up: Nidia Vieira / Styling: Noémie Devime

Photo & Retouching: Pascal Latil / PR: ELP Hair Production in association with: Wella

France / Stéphanie Bozonnet & Emmanuel Mandon

Art Direction: Bruno Marc Giamattei / Cut: Alberto Di Domenico / Colour: Sevda Durukan

Photo: Jamie Blanshard / Styling: Ellen Spiller / Make-Up: Katie Moore / Products: JOICO

▲ UNDERSTATED ELEGANCE. With ‘Mocha

Mousse’ being announced as the Pantone’s

Colour of the Year, the rise in chocolate

shads has had a massive influence on stylists

who are looking to experiment with their

brunette clients. The interplay of light and

shadow creates a harmonious balance of

warmth and coolness, with undertones of

rich, creamy brunette to emphasise

dimension – a perfect shade for

understated elegance. ” Bruno Marc

Giamattei (UK)

◆ TURN UP THE SHINE. “Her hair had

never been coloured, so we decided on a

low commitment colour ideal for her

lifestyle. We wanted to turn up the shine,

smoothness and warmth. The result is a

deeper brown at the roots and warmer

lighter accents at the ends.”

Twylla James (USA)

Hair: Twylla James, Sam Villa Ambassador / Photo: Nico Nordstrom Obsidian

and Blush / Creative Director: Teresa Romero / Make-up: Tanya Ortega and

Leticia Tapia / Wardrobe: Michi Lafary Obsidian and Blush / Model: Gabrielle Tanner

19E


DISCOVER

ESTETICAEXPORT.COM

A new digital way to enhance

international business is

now available!

An editorial and digital

service supporting hair & beauty

product manufacturers entering

new international markets.

JOIN US TODAY!

www.esteticaexport.com


hairbook

REBEL

Giancarlo Rapetti

DREAMS

HER BOUNDLESS SENSE OF OTHER-WORLDLY ESTHETICS CONQUERED

THE WORLD OF FASHION: SIMONE ROCHA.

SINCE HER DEBUT IN 2010, Simone Rocha has redefined feminity with

romantic and subversive esthetics. Drawing strength from her Irish roots, her

gothic and voluminous creations have seduced rebel icons like Rihanna and

Billie Eilish. The “brogue platform” shoes, the “dramatic” dresses, and her

pearl-shaped bags have become symbols of her unmistakable style, while her

collaborations with Moncler and H&M further amplified her fame. And

now a book published by Rizzoli New York celebrates her visionary universe,

strongly influenced by names like Louise Bourgeois and Rei Kawakubo.

Cindy Sherman,

Petra Collins, Ed

Templeton and Tim

Blank collaborated

on the book about

Simone Rocha.

E21


hairvision

REFRACTION

Inspired and based on the

manipulation of broken

light in water.

IMAGINE

Hair: Rick & Zoe Roberts/Photo: Richard Miles/Make-up: Roseanna Velin/Styling: Magdalena Jacobs

E22


Hair: Cos Sakkas@Toni&Guy/Photo: Jack Eames/Make-up: Lans Nguyen-Grealis

ECLIPSE

This look evokes a sense of

modern elegance and quiet

strength, seamlessly blending

darkness with moments of

brilliance.

23E


hairvision

UNDERGROUND

Sharp black bob

cut with fringe and

peekaboo red panels.

Hair: Diana Carson@Rainbow Room International/Photo: Michael Young/Make-up: Jak Morgan/Styling: Claire Frith

E24


Hair: Emma Dixon/Photo: Desmond Murray/Make-up: Sacha Jones/Products: Denman Professional/Images: FPA

EMERGENCE

A rich blend of emotions

including excitement, fear,

vulnerability, spirituality and

wonder.

25E


hairvision

RADIANCE

Capturing the magic hour

of summer evenings.

Highlight the beauty and

freedom of the holiday

vibe, celebrating the

enchanting glow of

golden sunsets.

Hair: Emma Simmons/Photo: Richard Miles/Make-up: Lauren Mathis/Styling: Anna Latham

E26


FEMME FATALE

Love a pop

of

vibrant colour.

Hair: Adrián Pardo/Photo: Martín de Brito/Make-up: Escuela Superior de maquillaje Iván Rojas/Styling: Adrián Pardo & Elena Fdz de Cuadra/Products: Goldwell

27E


hairvision

URBAN.

PROVOKATIVE.

FREE.

Believe in the power of

provocation and freedom

to push boundaries.

Hair: HCF Germany/Photo: Linus Bart/Make-Up: Melissa Righi /Styling: Milijana Krtinic Roncevic

E28


RESILIENCE

It’s a symphony of bold

styles, flawless make-up, and

innovative photography that

ignites the senses.

Hair: Lucia Siero@Toni&Guy/Photo: Kevin Luchmun/Make-up: Monnie K/Styling: Borna Prikaski

29E


hairvision

APOCALYPSE

Ignites the senses. It

explores the raw power

of transformation.

Hair: Nicholas James Tucker/Photo: Richard Miles/Make-up: Roseanna Velin/Styling: Magdalena Jacobs

E30


Hair: Olivia Binch@Mark Leeson/Photo: Richard Miles/Make-up: Lauren Mathis/Styling: M&R

EUPHORIA

Mixes technical cutting,

session inspired trends

and strategic placement of

colour to enhance the overall

vibe of the design.

31E


hairvision

SYNERGY

Explores a spectrum of

warm and sensual tones,

from luminous blondes to

rich, vibrant brunettes.

Hair: Sam Millard/Make-up: Sadie Jones

E32


THE LOST BOYS

The cutting techniques

come in various

interpretations of the

most influential styles and

shapes of the moment.

Hair: Sam Elliot@Toni&guy/Photo: David Mannah/Make-up: Kelly Mendiola /Styling: Borna Prikaski

33E


Unveil

the essence

of beauty

The largest trade fair

for the beauty industries

in Japan

For more details

28 – 30 April 2025

Tokyo

2025


HAIR

TRENDS

The best of international hair looks

Il meglio della modacapelli internazionale

Le meilleur des tendances coiffure internationales

>>>

Die Top der internationalen Hair Looks

Lo mejor de la modacabello internacional


hairtrends

>>>

ENERGY


B UR ST

CAN YOU FEEL IT? A bold note rides the spring breeze. The rhythm shifts,

a thousand possibilities unfold, the scent of energy hangs in the air. Transformation

begins with the hair, now including men's styles with fresh proposals from

American Crew. Turn the page and discover your new look. Now’s time for change!

LA SENTITE? È una nota coraggiosa, che viaggia sull’aria primaverile.

Si cambia passo. Mille possibilità aperte, profumo di energia. La spinta al

cambiamento parte dai capelli. Anche al maschile, con le proposte by

American Crew. Sfogliate le pagine che seguono e scegliete il nuovo. Da subito!

RESSENTEZ-VOUS cette énergie ? Une note audacieuse flotte

dans l’air printanier. Le rythme change, mille possibilités s’offrent à vous.

La transformation commence par les cheveux, avec les nouveaux styles

masculins d’American Crew. À vous le changement !

FÜHLEN SIE ES? Eine kraftvolle Note belebt den Frühling.

Der Rhythmus ändert sich, tausend Möglichkeiten entfalten sich, der Duft von

Energie liegt in der Luft. Die Transformation beginnt mit dem Haar, auch bei den

Herren, mit frischen Ideen von American Crew. Jetzt ist es Zeit für Veränderung!

¿LO SIENTES? Una nota audaz flota en el aire. El ritmo cambia,

se despliegan mil posibilidades, la energía se percibe en el ambiente.

La transformación empieza con el cabello, con nuevas propuestas de American

Crew. Pasa página y descubre tu nuevo look. ¡Es hora de cambiar!

Hair & Products: American Crew


hairtrends

< >

Hair & Products: American Crew



hairtrends

Hair: Chetan Mongia

@Vision Blonde

Photo: Andrew O'Toole

Make-up: Kylie O'Toole

Styling: Kylie Brown


Hair: Sally Brooks

@Brooks & Brooks

Photo: Jack Eames

Make-up: Jo Sugar


hairtrends

Hair: Diana Carson

@Rainbow Room International

Photo: Michael Young

Make-up: Jak Morgan

Styling: Claire Frith


Hair: Fergal Doyle

Photo: Jack Eames

Make-up: Maddie Austin

Styling: Anna Latham


hairtrends

Creative Direction: Charles Harding

Hair: Marney Lian@Gritt London

Photo: Richard Miles

Make-up: Maddie Austin

Styling: Anna Latham


video

video

Hair: Sam Millard

Make-up: Sadie Jones

Cobelle Creative


hairtrends

Art Direction: Angelo Seminara

Photo: Andrew O’Toole

Make-up: Daniel Kolaric


Hair: Cos Sakkas@Toni&Guy

Photo: Jack Eames

Make-up: Lans Nguyen-Grealis


hairtrends

< >

Hair: Elle Page

Colour: M. Bazzoli & C. Henery

@Toni&Guy

Photo: Kevin Luchmun

Make-up: Kerry White & Jack Oliver

Styling: Borna Prikaski



hairtrends

Hair: Toni&Guy Australia Team

Photo: Milos Mlynarik

Make-up: Kelly Bowman

Styling: Jude McEwen


Hair: Lucia Siero@Toni&Guy

Photo: Kevin Luchmun

Make-up: Monnie K

Styling: Borna Prikaski


hairtrends

Elevate your look by breaking free!

Fai volare il tuo look. Liberati!

Élevez votre style en vous émancipant !

Befreien Sie sich durch einen neuen Look!

¡Rompe esquemas y eleva tu estilo!

video

Art Direction: Mia Carol

@Carol Bruguera

Photo: Ivan Raga

Make-up: Aina Aranda

video



hairtrends

Hair: Rush Artistic team

Photo: Jack Eames

Make-up: K. Mendiola & E. Whelan

Styling: Robert Morrison


video

video

Creative Direction: Gabin Ahmed

@Sebastian Professional

Hair: Medley Academy

Photo: Enzo Orlando

Make-up: Leah Hoffman


hairtrends

video

video

< >

Hair: Rick & Zoe Roberts

Photo: Richard Miles

Make-up: Roseanna Velin

Styling: Magdalena Jacobs



hairtrends

Hair: Giuseppe Manco

Photo: Liam Oakes

Make-up: Grace Hayward


Hair: Darja Laett@Toni&Guy

Photo: Dan Thomas

Make-up: Faye Bluff

Styling: Borna Prikaski


hairtrends


IS THE HAIR TREND 2025

Explore new trends with 3 distinct paths: born of knowledge,

playful image-making, & fearless experimentation.

Esplora le nuove tendenze attraverso 3 percorsi distinti:

conoscenza, immagine giocosa e sperimentazione

senza limiti.

Explorez de nouvelles tendances à travers 3 chemins :

celui du savoir, du jeu et de l'expérimentation sans peur.

Neue Trends auf 3 Wegen: auf Basis von Erkenntnissen,

spielerischer Bildgestaltung und mutigem Experimentieren.

Explora nuevas tendencias a través de tres caminos

distintos: el conocimiento experto, la creación de

imágenes lúdicas y la experimentación sin límites.

Hair: Italian Style Energy, Italian Style Framesi, Italian Style International

Photo: Karel Losenicky

Make-up: Silvia Dell’Orto

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FRAMESI


hairtrends

Hair: Fergal Doyle

Photo: Jack Eames

Make-up: Maddie Austin

Styling: Anna Latham


Hair: Dexter Johnson@Toni&Guy

Photo: Kevin Luchmunn

Make-up: Monnie Kaur

Styling: Borna Prikaski


hairtrends

Hair: Marlon Hawkins

@Brooks & Brooks

Photo: Jack Eames

Make Up: Jo Sugar

Styling: Holly Bartley


Hair: David Corbett

Photo: Jack Eames

Make-up: Maddie Austin

Styling: Magdalena Jacobs


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Hair: Sam Elliot@Toni&Guy

Photo: David Mannah

Make-up: Kelly Mendiola

Styling: Borna Prikaski

Liujo@Hairkrone



hairtrends

Transparency: See the beauty within...

Trasparenza: scopri la bellezza interiore…

Transparence : captez la beauté intérieure...

Transparenz: Die Schönheit im Inneren ...

Transparencia: la belleza está dentro.

Hair: Ben Martin

Photo: Liane T Hurvitz

Make-up: Janice Wu

Styling: Simone Farrugia


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Hair: Jean Louis David


Hair: Melissa Timperley

& Sara Williams

Photo: Michael Young

Make-up: S. Frulli,

F. Cumberbatch, E. Miller

Styling: Taheed Khan

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Creative Direction: Charles Harding

Hair: Marney Lian@Gritt London

Photo: Richard Miles

Make-up: Maddie Austin

Styling: Anna Latham


Hair: Marc Antoni Artistic Team

Photo: Jamie Blanshard

Make-up: Katie Moore

Styling: Ellen Spiller

Products: Joico


hairtrends

SCARLETWAVE

A bold collection celebrating the world of cabaret - an iconic

symbol of French elegance and creativity through the ages.

Una collezione audace che celebra il mondo del cabaret:

simbolo iconico dell’eleganza e creatività francesi

attraverso il tempo.

Une collection forte célébrant l'univers du cabaret, symbole

de l'élégance à la française à travers les âges.

Eine mutige Kollektion aus der Welt des Kabaretts –

ikonisches Symbol französischer Eleganz und Kreativität

im Laufe der Zeit.

Una colección audaz que homenajea al cabaret, símbolo

eterno de la elegancia y creatividad francesa.

Hair: Intercoiffure France

Photo: Pascal Latil

Make-up: Stéphanie Joffroy

Styling: Crystel Pilone

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INTERCOIFFURE FRANCE



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Art Direction:

Hiléna Neto@Viva La Vie

Photo: Jules Egger

Marc Antoni



hairtrends

Hair: Emma Simmons

Photo: Richard Miles

Make-up: Lauren Mathis

Styling: Anna Latham

Suzie McGill


Hair: Errol Douglas MBE

Photo: David Mannah

Make-up: Mikele Simone

Styling: Juliana Yao

Products: Uberliss

Hooker&Young


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Hair: Olivia Binch

@Mark Leeson

Photo: Richard Miles

Make-up: Lauren Mathis

Styling: M&R


Hair: Cos Sakkas@Toni&Guy

Photo: Jack Eames

Make-up: Lans Nguyen-Grealis


hairtrends

DISCOVER MORE...

IN OUR HAIR GALLERY

ESTETICA CONTINUA!

GUARDA L’HAIRGALLERY

ESTETICA HAIR, ENCORE PLUS

AVEC SA GALERIE D’IMAGES

ENTDECKE MEHR…

IN UNSERER HAARGALERIE

DESCUBRE MÁS…

EN NUESTRA HAIR GALLERY

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