Universal Design - Majlis Rekabentuk Malaysia

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Competition Theme
Universal Design refers to the design of
products and environments to be usable by all
people, to the greatest extent possible, without
the need for adaptation or specialized design.
The intent of the universal design concept is to
simplify life for everyone by making products,
communications and the built environment more
usable by more people at little or no extra cost.
The universal design concept targets all people
of all ages, sizes and abilities.
This year competition challenges Malaysian
talents to propose ideas on household products
that can be used by persons with DISABILITIES.
Proposed design should consider the following
guidelines:
Equitable Use
The design is useful and marketable to any group
of users.
Flexibility in Use
The design accommodates a wide range of
individual preferences and abilities.
Simple and Intuitive Use
Use of the design is easy to understand,
regardless of the user's experience, knowledge
or language skills.
Perceptible Information
The design communicates necessary information
effectively to the user, regardless of ambient
conditions or the user's sensory abilities.
Tolerance for Error
The design minimizes hazards and the adverse
consequences of accidental or unintended
actions.
Low Physical Effort
The design can be used efficiently and
comfortably and with a minimum of fatigue.
Size and Space for Approach and Use
Appropriate size and space is provided for
approach, reach, manipulation, and use
regardless of user's body size, posture, or
mobility.
Candidates are EXPECTED to conduct a
thorough research in order to propose better
competititve ideas so as to meet the targeted
objective of this year’s theme.
Rules and Regulation
Open to all Malaysian designers, students and
individuals;
Design ideas must be original and has not yet to
be commercialised, displayed or shown to any
manufacturer;
Any entries which have been submitted for any
competition are not qualified to participate in the
competition. The organiser has the right to reject
and revoke any entries and prizes, if they are
found to have submitted their entries in any
competition previously.
Every submission is eligible to participate in one
category as follows :
School Student Category
School students aged 18 and below
University / College Student Category
Students from local university or college
Professional Category
Employed or self employed designers of any
design discipline, and interested individual.
Ideas which were designed while studying
cannot be submitted under the Professional
Category;
Individual participation is encouraged and group
participation is also allowed but must not be
more than two person;
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The organiser cannot be held liable and
responsible for any damages, claims or lost of
ideas before or after the competition;
8. Design protection according to the Intellectual
Property Rights Act - All participants are
encouraged to register their designs under the
Intellectual Property Rights Act and to keep all
documentations as a proof of ownership before
sending or exposing their design to the
organiser;
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Selected designs will be kept for promotion and
documentation purposes;
10. The organiser will inform any participants if their
submissions are selected for commercialisation
and they also have the right to receive any
compensation based on the agreement between
both parties;
11. Unsuccessful submission can be collected back
by the designer within one month after the
winning announcement. Any unclaimed
submissions within that period will be disposed.
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Evaluation Criteria
The organiser has the right to appoint any jury to
evaluate the participating entries and decisions
made by the panel of jury is final. The evaluation
is based on:
Product Innovativeness
Usage of new or improved methods which
benefits the users
Functionality
Fulfilling its intended functions, reliability and
problem solving
Symbolic and Emotional Content
Products with attractive elements
Quality
The idea shows quality of manufacturing and
design with full utilization of materials and
technology
Ergonomic
Interaction between product, user and the
environment; physically and psychologically
Ecology Traits
Environmental friendly traits that are incorporated
into the product, whether it affects the user or
environment (example: selection of material for
recycling, reduction of pollution to the
environment, sound and scent).
Quality of Presentation
The whole idea / design presentable which
qualify its designers to be awarded as the winner
such as the quality of its prototype / model,
writing, sketches and drawing presentation, etc.
Entry Submission
Preliminary Submission
1. Every submission must be sent together with a
complete original or photocopied form, which
can be downloaded from MRM website
(separate form for every submission).
2. Every submission must be accompanied with a
brief report (not more than 500 words) which is
typed on an A4 paper on the design rationale or
information, benefits to the users and marketing
strategies.
3. Name, signature, institution's name, company's
name and designer's photo are not to be written
or pasted at the front or back page of any
drawings, documents and sketches.
4. Participants must also send the followings :
- Idea development drawings
- Presentation drawings (top, front, back
and side view)
- Technical drawings (top, front, back and
side view)
- Other related matters
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Note : Participants are free to choose their
materials when presenting their ideas, but must
be on an A3 size paper.
Submission dateline for early submission is on
the 31 October 2011
Preliminary result will be announce in
MRM’s website.
Final Submission
Only 18 ideas or designs will proceed to the final
stage.
Participants must choose to submit a full-scale
model or prototype which describes their design
Participants are free to choose their materials
when preparing their model or prototype
Model or prototype must be of quality and
presentable
The organiser cannot be held responsible for any
damages, claims or lost of ideas before or after
the competition
Submission dateline for final submission is on
the 31 December 2011
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Final result will be announce in MRM’s
website.
Prizes
Every participant will receive a certificate.
Winning ideas will receive the following :
School Students Category
First Prize - RM5,000.00
- Trophy & Certificate
Second Prize - RM4,000.00
- Trophy & Certificate
Third Prize - RM3,000.00
- Trophy & Certificate
3 x Consolation - RM1,000.00
Prize - Trophy & Certificate
University/College Students Category
First Prize - RM8,000.00
- Trophy & Certificate
Second Prize - RM7,000.00
- Trophy & Certificate
Third Prize - RM6,000.00
- Trophy & Certificate
3 x Consolation - RM2,000.00
Prize - Trophy & Certificate
Professional Category
First Prize - RM12,000.00
- Trophy & Certificate
Second Prize - RM9,000.00
- Trophy & Certificate
Third Prize - RM7,000.00
- Trophy & Certificate
3 x Consolation - RM3,000.00
Prize - Trophy & Certificate
MAJLIS REKABENTUK MALAYSIA (MRM)
Level 26, Wisma MBSA, Persiaran Perbandaran,
40000 Shah Alam, Selangor
Tel : 03-55104714 / 4715 / 4717
Fax : 03-55104720
e-mail : info@mrm.gov.my
Website : www.mrm.gov.my