konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
_ RirebulebiTi.<br />
_ samomxmareblo-RirebulebiTi.<br />
RirebulebiTi midgomisas aqcenti ga<strong>da</strong>tanilia<br />
sawarmos saerTo rentabelobis amaRlebaze arasawarmoo<br />
xarjebis Semcirebisa <strong>da</strong> resursebis ekonomiis Sedegad.<br />
samomxmareblo-RirebulebiTi midgoma emyareba maszed,<br />
rom xarisxze xarjebis optimizaciis dros gaiTvaliswineba<br />
ara marto mwarmoeblis xarjebi, aseve saboloo<br />
momxmareblisac. amasTan uzrunvelyofili iqneba<br />
warmoebis xarjebis Semcireba produqciis Seqmnaze. Aaseve<br />
izrdeba momxmareblebis <strong>da</strong>kmayofileba produqciis gamoyenebis<br />
meSveobiT xarjebis Semcirebasa <strong>da</strong> sasargeblo<br />
efeqtis gazrdis xarjze.<br />
firmis marketinguli orientaciis dros fasdeba <strong>da</strong><br />
optimizireba xdeba jamuri xarjebis, romlebic <strong>da</strong>kavSirebulia<br />
produqciis (momsaxurebis) mTel sasicocxlo<br />
ciklze _ Seqmni<strong>da</strong>n utilizaciamde.<br />
xarisxze xarjebis Sefasebisas gamovlindeba<br />
xarjebis yvela Semadgeneli, romlebic warmoiSvebian<br />
produqciis <strong>da</strong>muSavebis, warmoebisa <strong>da</strong> moxmarebis dros.<br />
xarisxze xarjebis struqturis gansazRvrisaTvis<br />
gamoiyeneba klasifikacia, sa<strong>da</strong>c miznobrivi <strong>da</strong>niSnulebis<br />
mixedviT gamoiyofa Semdegi xarjebi:<br />
_ xarisxis gaumjobesebaze (gaumjobesebuli Tvisebebis<br />
mqone axal produqciaze xarjebi);<br />
_ xarisxis gaumjobesebaze (Sesavali, mimReb kontrolze<br />
xarjebi);<br />
_ xarisxis marTvaze (xarjebi xarisxis <strong>menejmenti</strong>s<br />
sistemaze).<br />
sasicocxlo ciklis stadiebis mixedviT gamoyofen<br />
xarisxze Semdegi saxis xarjebs:<br />
_ axali produqciis Seqmnis dros (Semqmnelis<br />
xarjebi).<br />
109
Change language