konkurentunarianoba. xarisxisa da proeqtis menejmenti

gtu.ge

konkurentunarianoba. xarisxisa da proeqtis menejmenti

nakeToba, romelTagan yovels gaaCnia sakuTari upiratesoba,

riTac igi akmayofilebs momxmareblis moTxovnas; am

SemTxvevaSi mwarmoebelma firmam unda gamoikvlios

nimuSis saxiT SerCeuli saqonlis bazarze warmomadgenloba

anu misi wili bazarze, es xerxi gamosadegia im

dros, rodesac bazarze gaaqvT konkurentunariani

produqcia, firma varaudobs miiRos gansazRvruli wili

bazarze ukve arsebuli, nimuSad aRiarebuli, analogis

Seviwrovebis xarjze, mniSvnelovania firma-mwarmoebelma

icodes sicocxlis stadiis romel ciklSi imyofeba

Sesadarebeli analogi-nimuSi, ris safuZvelze SeiZleba

firmis bazarze gatanil konkurentunarian produqcias

SevuqmnaT mTel gaTvaliswinebul sicocxlis ciklis

stadiebze konkurentunarianobis done (xarisxi). amitom

firma-mwarmoebeli winaswar orientirebuli unda iyos

prognozul parametrebze, romlebSic gviCveneben

produqtis Semdgomi gaumjobesebis dones.

praqtikulad firmam unda moamzados TiTeuli gasaanalizebeli

produqtis mixedviT Tavisi konkurentunarianobis

Sefasebis meTodika romelSidac gaTvaliswinebul

iqneba sasaqonlo bazris formirebis Taviseburebebi

da mecnierul-teqnikuri progresis ganviTarebis

tendenciebi.

konkurentunarianobis Sefasebis meTodebi mravali

saxisaa. maTi mTavari Rirseba gamoixateba imiT, rom maTi

meSveobiT ganisazRvreba konkurentunarianobis ricxviTi

maCvenebeli anu konkurentunarianobis koeficienti, rasac

firmebi farTod iyeneben gansakuTrebiT ki mmarTveluri

gadawyvetilebebis miRebis dros, maT Soris axali

nakeTobebis damuSavebaze, daproeqtebasa da seriul warmoebaze,

tradiciuli produqciis gaumjobesebaze, produqciia

xarisxis menejmentze xarjebis mizanSewonilobaze

da a.S.

125

More magazines by this user
Similar magazines