konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
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praqtikaSi xSirad gamoiyeneba konkurentunarianobis<br />
Sefasebis Semdegi ricxviTi maCveneblebi:<br />
- erTjeradi, romelic gamoxatavs romelime teqnikuri<br />
an ekonomikuri sididis procentul fardobas,<br />
konkurentis warmoebuli bazarze adre gatanili <strong>da</strong><br />
analogi nimuSad aRiarebuli produqtis, igive<br />
maCveneblebis sididis mimarT.<br />
- jgufuri anu krebsiTi maCvenebeli, romelic<br />
gamaerTianebelia erTjeradi maCveneblebisa <strong>da</strong> maCvenebelTa<br />
erTgvari jgufis mixedviT (ekonomikuri, teqnikuri,<br />
normatiuli) konkurentunarianobis donis maxasiaTebeli.<br />
- integraluri maCvenebeli, romelic gamoxatavs<br />
saqonlis konkurentunarianobis ricxviT maxasiaTebels,<br />
<strong>da</strong> warmoadgens teqnikuri parametrebis jgufuri<br />
maCveneblebis fardobas ekonomikuri parametrebis jgufur<br />
parametrebTan.<br />
am maCveneblebis gamoyenebazea <strong>da</strong>fuZnebuli konkurentunarianobis<br />
donis Sefasebis diferencirebuli,<br />
kompleqsuri <strong>da</strong> Sereuli meTodebi.<br />
diferencirebuli meTodi <strong>da</strong>myarebulia erTjeradi<br />
maCveneblebis gamoyenebaze, romelTa <strong>da</strong>xmarebiT ganisazRvreba<br />
bazuri nimuSis donis Sesabamisoba mTlianad an<br />
romelime maCveneblis mixedviT vlindeba gansxvaveba.<br />
kompleqsuri meTodi <strong>da</strong>myarebulia jgufuri <strong>da</strong> integraluri<br />
maCveneblebis gamoyenebaze. Sereuli meTodi iTvaliswinebs,<br />
rogorc erTjeradi aseve kompleqsuri maCveneblis<br />
gamoyenebas <strong>da</strong> iZleva produqciis konkurentunarianobis<br />
donis ukeTes, mTlian Sefasebas.<br />
konkurentunarianobis analizis Casatareblad gamoiyeneba<br />
jgufuri eqspertiza anu kvalificiuri specialistebis<br />
eqspertebis gamoyeneba. firmebi Tavisi praqtikuli<br />
saqmianobis warmarTvisas farTod iyeneben eqspertul<br />
Sefasebas, romlis Casatareblad gamoiyeneba rogorc<br />
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