konkurentunarianoba. xarisxisa da proeqtis menejmenti

gtu.ge

konkurentunarianoba. xarisxisa da proeqtis menejmenti

• ras niSnavs sqema: maxasiaTebeli – sargebeli –

upiratesoba konkurentebTan SedarebiT

TviTanalizis teqnikebi da saqmiani molaparakebebisaTvis

ganwyobis Seqmna

klientebTan urTierToba

klientTan urTierTobis treningi moicavs Semdeg

Temebs:

momsaxurebis Taviseburebebi

• klientTan momuSave TanamSromlebisaTvis aucilebeli

Tvisebebi

• klientebze orientirebuli qceva

• standartebi momsaxurebis sferoSi

• vin aris pasuxismgebeli klientis xariasxian

momsaxurebaze

• momsaxurebis procesis etapebi

• TanamSromlobiTi urTierTobebis strategiebi

kientTa gansxvavebuli tipebis Taviseburebebi

• gare da Sida klientebi

• klientTa sxvadasxvagvari tipologiebi

• sxvadasxva saxis qcevisa da momsaxurebis aucilebloba

klientis taviseburebebidan gamomdinare

klientis moTxovnilebebis gamovlena momsaxurebis

procesSi

• kontaqtis damyareba: rogor movaxdinoT klientze

dadebiTi StabeWdileba

• rogor gavigoT ras saWiroebs klienti

• klientis moTxovnilebebis Sesabamisad saqmiani

urTierTobebis efeqturi stilis SerCeva

• komunikaciuri dinamika da saubris damTavreba

• momsaxurebis SeTavazeba da argumentacia

qceviTi strategiebi momsaxurebis SeTavazebisas

• konsultaciuri momsaxureba

178

More magazines by this user
Similar magazines