konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
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2.4. xarisxis <strong>menejmenti</strong>s miznebi <strong>da</strong> meTodebi<br />
xarisxis <strong>menejmenti</strong>s ZiriTadi miznebi --- kompaniis<br />
saqmianobis uwyvetad gaumjobeseba, romelic mimarTulia<br />
xarisxis amaRlebaze, xarjebis Semcirebaze, sakadro <strong>da</strong><br />
sawarmoo potencialis gaumjobesebaze.<br />
gansazRvruli miznebis Sesabamisad gansazRvrulia<br />
ZiriTadi amocanebi, romlebic <strong>da</strong>muSavebulia xarisxis<br />
marTvis procesSi:<br />
• arsebuli analogiebis xarisxis donis Sefaseba.<br />
• momxmarebelis moTxovnilebaTa analizi.<br />
• xarisxze saerTaSoriso <strong>da</strong> erovnuli stan<strong>da</strong>rtebis<br />
Seswavla.<br />
• xarisxis donis grZelvadiani <strong>da</strong>gegmva <strong>da</strong> prognozireba.<br />
• Siga stan<strong>da</strong>rtebis <strong>da</strong>muSaveba.<br />
• sawyisi nedleulisa <strong>da</strong> masalebis xarisxis kontroli.<br />
• warmoebis procesSi operaciis Semdgomi kontroli.<br />
• mimRebi kontroli.<br />
• eqspluataciis pirobebSi nakeTobaTa xarisxis kontroli.<br />
• momxmarebelTa SeniSvnebisa <strong>da</strong> gamonaTqvamebis analizi.<br />
xarisxis uzrunvelyofaze amocanebis ga<strong>da</strong>sawyvetad<br />
gamokveTilia strategiuli, taqtikuri <strong>da</strong> operaciuli<br />
doneebi.<br />
xarisxis marTvis strategiul doneze aucileblad<br />
xdeba: xarisxis mimarTulebiT firmis politikisa <strong>da</strong><br />
misiis <strong>da</strong>muSaveba, yalibdeba grZelvadiani miznebi,<br />
romliTac gamoikveTeba kompaniis ganviTarebis strategia,<br />
ganisazRvreba moTxovnebi xarisxis <strong>menejmenti</strong>s sistemis<br />
mimarT <strong>da</strong> misi efeqtianobis pirobebi: xorcieldeba<br />
miRweuli Sedegebis analizi <strong>da</strong> strategiuli kontroli.<br />
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