konkurentunarianoba. xarisxisa da proeqtis menejmenti

gtu.ge

konkurentunarianoba. xarisxisa da proeqtis menejmenti

procesuli koncefciis Sesabamisad menejerma

aucileblad unda icodes aramarto momuSaveTa qcevis

motivebi, aramed aseve maT mier sakuTari saqmianobis

TviTSefasebis Taviseburebebi.

momuSaveTa motivaciisas SeiZleba gamoyenebuli

iqnas materialuri da socialur-fsiqologiuri meTodebi.

Mmaterialuris dros motivacia eyrdnoba momuSaveebis

ekonomikuri waxalisebis gamoyenebas. maTi Sromis

xarisxis gaumjobesebaze –premiebisa da bonusebis gacema,

sargoebis gazrda, socialur-fsiqologiuri meTodebi

damyarebulia momuSaveebSi pasuxismgebluri urTierTobebis

gazrdaze miRebuli Sedegebis xarisxze, kompaniis

erTgulebaze (SromiTi motivacia-moraluri waxaliseba,

statusuri motivacia _ samsaxurSi win waweva).

maRalxarisxiani Sromis motivaciis forma, romelic

gamoiyeneba sawarmoSi, aseve momuSavis midgomis xasiaTi

Tavisi saqmianobis mimarT, ganisazRvreba firmis

korporaciuli kulturiT.

korporaciuli kultura-esaa muSaobis stili, tradiciebi,

faseulobani, mrwamsi da Sina garemos Taviseburebebi,

romlebic gansazRvraven sawarmos strategiul

saxes.

korporaciuli kultura warmoadgens im mkvebav

garemos, romelSidac viTardeba firma. Kkorporaciuli

kulturis formirebisTvis, romelic SromiT koleqtivs

orientirebas ukeTebs maRali Sedegebis miRwevaze,

aucilebelia dacul iqnas sami piroba:

1. Zlieri lideris arseboba (firmis xelmZRvaneli),

romelic adgens saxelmZRvanelo principebs da

umaRles orientirebas kompaniis ganviTarebis

saqmeSi.

2. kompaniis yvela momuSavis wrfeli grZelvadiani

erTguleba, damyarebuli tradiciebis mimarT.

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