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Laporan Tahunan Annual Report - Gudang Garam

Laporan Tahunan Annual Report - Gudang Garam

Laporan Tahunan Annual Report - Gudang Garam

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PT. <strong>Gudang</strong> <strong>Garam</strong> Tbk<br />

Positive results are evident in low-tar, low-nicotine kretek,<br />

understood to be favoured by upwardly mobile city dwellers, as<br />

well as traditional hand made products normally linked to more<br />

rural markets, such as <strong>Gudang</strong> <strong>Garam</strong> Merah – and we trialled<br />

a new brand, NUSA in this segment in 2010, the first for over a<br />

decade in this category.<br />

Penambahan ragam produk juga menuai hasil yang positif,<br />

terlihat dari pertumbuhan penjualan di kategori Sigaret Kretek<br />

Mesin Low Tar Nikotin (SKM LTN) dan kategori Sigaret Kretek<br />

Tangan (SKT), seperti <strong>Gudang</strong> <strong>Garam</strong> Merah. Di kategori SKT ini,<br />

pada tahun 2010 Perseroan meluncurkan merek baru, NUSA,<br />

yang sekaligus merupakan produk baru pertama di kategori ini<br />

dalam lebih dari sepuluh tahun terakhir.<br />

Left to right:<br />

Susilo Wonowidjojo<br />

Heru Budiman<br />

Fajar Sumeru<br />

Edijanto<br />

Herry Susianto<br />

Buana Susilo<br />

16

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