saerTaSoriso kerZo mewarmeobis centri

iznessakonsultacio qseli saqarTvelo

`biznessakonsultacio qseli _ saqarTvelo~ BCNG _ Tqveni biznesis warmatebisTvis.

ras fiqrobT, rogor iqmneba warmatebis formula da raSi mdgomareobs qarTul bazarze damkvidrebis

saidumlo? rogor movaxdinoT biznes garemoSi swori orientiri? am da sxva aqtualur

sakiTxebis gadaWraSi Tqven BCNG-is kvalificiur konsultantTa jgufi dagexmarebaT.

BCNG-i momsaxureobebis ZiriTadi mimarTulebebia: bizneskonsaltingi, treningebi da marketinguli

kvlevebi.

biznesmenebs da nebismier dainteresebul msurvelebs SesaZlebloba eZlevaT miiRon konsultaciebi

Semdegi mimarTulebiT sagadasaxado da sabaJo sakiTxebi, marketinguli dagegmva, buRaltruli

aRricxva, biznesis dagegmva da marTva, sawarmoTa registracia, biznespartniorebis moZieba

da sxva.

BCNG _axorcielebs, rogorc individualur aseve korporatiul momsaxureobas. iTanamSromleT

CvenTan da Cven viqnebiiT Tqveni biznesis warmatebis sawindari.

---

GEORGIAN BUSINESS TODAY redaqtorisgan

Zvirfaso mkiTxvelebo!

warmogidgenT Jurnal Georgian Business Today - is pirvel nomers,

romlis mTavari mizania biznesis aqtualuri Temebis ganxilva, siaxleebis

gacnoba, wamyvani biznesmenebis mosazrebebis gaziareba, sxvadasxva qveynebSi

ganxorcielebuli analogiebis moZieba da damwyebi biznesmenebisTvis praqtikuli

rCevebis SeTavazeba.

wamyvani kompaniebis warmomadgenlebTan aqtiuri TanamSromlobiT Cven

droulad vupasuxebT kiTxvas _ rogoria qarTuli biznesi dRes? Cveni

pasuxebi nebismier dainteresebul msurvels, biznesgaremoSi swori orientiris

gansazRvraSi daexmareba. Georgian Business Today gaZlevT

SesaZleblobas, saukeTeso rakursiT warmoaCinoT Tqveni kompania.

biznesklimatis gaumjobesebaSi umTavresia, arsebuli situaciis adekvaturad

Sefaseba, Cveni gundis ZiriTad motivacias swored am winapirobis Sesruleba

warmoadgens.

Jurnalis ZiriTadi auditoria wamyvani biznesmenemenebiT, aseve biznes

sakiTxebSi sxvadasxva mimarTulebiT CarTuli samTavrobo da arasamTavrobo

seqtoris warmomadgenlebiT ganisazRvreba.

Jurnali Georgian Business Today mzaddeba saqarTvelos axalgazrda

ekonomistTa asociaciis mier, `saerTaSoriso kerZo mewarmeobis centri~

_ CIPE-is finansuri mxardaWeriT. Jurnali gamodis sam TveSi erTxel

da vrceldeba ufasod.

dodo WumburiZe

UDC (uak) 338.22(47922)

a - 37

3

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4

redaqtori:

dodo WumburiZe

saredaqcio jgufi:

ana qaTamiZe

oliko zedelaSvili

mari nanitaSvili

nata kuxaleiSvili

daTo merabiSvili

ana oxanaSvili

dizaini:

naTia zedelaSvili

foto:

laSa RuRuniSvili

irakli RuRuniSvili

gia WumburiZe

redaqtorebi:

qeTi facacia

eka maxaraZe

daibeWda Sps. `sezani~-Si

20

qarTveli turistebis umravlesobas

Semodgomis miwuruls zafxulis nostalgia

SemoawvebaT da Tbil qveyne_

bisken miuwevT guli.

sarCevi

5

6

7

8

10

```~saerTaSoriso kerZo

mewarmeobis centri~

_ CIPE

```qarTuli biznesis

TvaliT

xval iqneb puric

gaiafdes

reklama mokvda?

zemoqmedebis

pozitiuri xerxebi

saqarTvelos

11 axalgazrda

ekonomistTa asociacia

12

13

14

privatizacia

sagadasaxado

kodeqsis cvlilebebi

sawarmoTa

registracia

qarTuli brendebis

16 warmatebuli biznesi

_ saintereso istoriebi

17

18

19

me var pretenziuli

momxmarebeli

efeqturi PR biznesSi

biznessiaxleebi

GEORGIAN BUSINESS TODAY

7

`puris fasis 10-15 TeTriT gaZvirebis

miuxedavad, purze moTxovna ufro

gaizarda. amis mizezi ki isaa, rom purma

wonaSi daiklo.~

20

22

24

26

28

30

egvipteSi dasvenebis

msurvelebo,

gaaqtiurdiT!

qarTuli vazis

jiSebi

bizneskalendari

mikrosesxebi

testi: SegiZlia Tu

ara gadawyvetilebis

miReba

Tavisuflebis indeqsi

17

ras elodeba nebismieri momxamrebeli

super an hipermarketSi

stumrobisas

---

GEORGIAN BUSINESS TODAY

`saerTaSoriso kerZo mewarmeobis centri~ _ CIPE

`saerTaSoriso kerZo mewarmeobis centri~ _ CIPE amerikis SeerTebuli Statebis savaWro

palatisa da aSS-s demokratiis erovnuli mxardaWeris organizaciis arakomerciuli wevria.

CIPE amerikis SeerTebuli Statebis savaWro palatis mier 1983 wels dafuZnda. CIPEs

mxardaWerili aqvs 1000-ze meti proeqti, maT Soris, 100-mde iniciativa _ ganviTarebad

qveyanaSi. CIPE-i iTvaliswinebs kerZo seqtoris CarTulobas saxelmwifo politikis

xelSewobasa da institucionalur reformebSi,

aseve saxelmwofo mmarTvelobis gaumjobesebasa

da sabazro sawyisebze dafuZnebuli demokratiuli

sistemis mSeneblobas.

CIPE-is misia _ msoflios masStabiT

demokratiis gaZliereba kerZo mewarmeobisa da

sabazro reformebis xelSewyobis gziT.

CIPE-is amocanebi:

legaluri da institucionaluri struqturis ganviTarebis xelSewyoba, romelic aucile-

belia Ria sabazro sazogadoebis formirebisa da SenarCunebisaTvis;

CIPE

demokratiul procesebSi biznesis CarTulobis gazrda;

kerZo moxaliseobrivi biznesorganizaciebis da asociaciebis damoukideblobis

xelSewyoba;

iseTi programebis xelSewyoba, romelic uzrunvelyofs biznesis Sesaxeb codnis amaRlebasa

da kerZo seqtoris samewarmeobrivi kulturis gaZlierebas;

mxardaWeris gazrda uflebebis, Tavisuflebis da valdebulebis Sesaxeb, romelic

ganuyofelia demokratiuli kerZo mewarmeobis sistemisaTvis;

biznessazogadoebisaTvis informaciaze xelmisawvdomobis gazrda, romelic aucilebelia

gadawyvetilebebis misaRebad.

CIPE muSaobs oTxi principuli kuTxiT, romelic moicavs biznessazogadoebis daxmarebas

gaxdnen sabazro reformebisa da demokratiuli mmarTvelobis wamyvani xelSemwyobebi.

CIPE TanamSromlobs biznes asociaciebTan da sxva kerZo seqtoris organizaciebTan iseT

qveynebSi, sadac aris progresis saWiroeba da reformebis SesaZlebloba.

2007 wlis seqtembridan saqarTvelos axalgazrda ekonomistTa asociacia CIPE-is partnioria.

TanamSromlobis farglebSi saqarTvelos axalgazrda ekonomistTa asociacia axorcielebs

proeqts `biznesgaremos gaumjobeseba saqarTveloSi~.

5

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6

`qarTuli biznesis TvaliT

qarTuli biznesis TvaliT

GEORGIAN BUSINESS TODAY

saqarTveloSi TiTqos yvela ekonomikuri aqsioma Teoriad iqceva. is meTodebi da midgomebi rac evropasa Tu amerikaSi Zlieria

da efeqtiani, saqarTveloSi ukureaqcia aqvs xolme. rodesac qarTuli biznesis (ar aqvs mniSvneloba, didi zomisaa kompania Tu

patara) operirebas vafasebT da vaanalizebT, Cans, rom aucilebelia kompaniis marTvisa Tu marketinguli meTodologia saerTa-

Soriso standartebis gadaxedva da qarTuli versiebis SemuSaveba.

saqarTvelos axalgarzda ekonomistTa asociacia axalia iniciativis farglebSi, romelsac mxars uWers mewarmeobis saerTa-

Soriso centri, ikvlevs biznes garemos. aRniSnuli kvlevis pirvel etapze Catarda 3 fokusjgufi, romlis mizanic iyo Semdgomi

analizis mimarTulebebis dadgena da im ZiriTadi xedvebisa da sakiTxebis identificireba, romelic qarTuli biznesisaTvis

yvelaze aqtualuria.

aravisTvis siaxles ar warmadgens, rom qveyanaSi moqmedi kanonmdebloba is pirveli indikatoria, romlic gansazRvravs bisznesgaremos

mimzidvelobas. bunebrivia, sagadasaxado kodeqsi yvelaze aqtualuri kanonia, romlic uklebliv yvela tipisa da zomis

bizness exeba. unda aRiniSnos, rom mcire zomis sawarmoebisaTvis sagadasaxado kanonmdeblobaSi yvelaze mZime tvirTs jarimebisa

da sanqciebis moculoba warmoadgens. xolo saSualo da msxvili kompaniebisaTvis yvelaze didi problema kanonis xSiri cvlilebebi

da rigi orazrovani Canawerebia.

axalma sabaJo kodeqsma, erTi SexedviT, gaamartiva procedurebi da ganakveTebic Semcirda, Tumca mravladaa iseTi sakiTxebi,

romlebic bolomde da naTlad araa daregulirebuli da aseTi carieli adgilebi, zogadad, problemebs qmnis mewarmeebisaTvis.

TavisTavad qveynis kanonebi udaod liberaluria. Tumca, rodesac sakanonmdeblo garemoze vsaubrobT, albaT yvelaze mniSvelovan

sakiTxad unda davsvaT orazrovani Canawerebi da zusti ganmartebebis nakleboba. paraleli rom gavavloT, es daaxloebiT

imas gavs, rom moTamaSeebi ar floben zust informacias TamaSis wesebis Sesaxeb da am wesebis ganmartebas isini msajisagan iReben,

rodesac romelime wess daarRveven, isev da isev msajis gadawyevtilebiT.

Tumca kanonebis raodenobac Zalian didia da maTze Zalian bevris Tqmaa SesaZlebeli, rasac sxva statiebSi ufro detalurad

SevexebiT. biznesis warmatebulad marTvisTvis ki mxolod gamarTuli kanonmdebloba ar kmara.

rodesac qarTuli biznesis gakritikebis survili warmoCindeba xolme, ar unda daviviwyoT, rom Cvens qveyanas biznesis keTebis

aranairi grZelvadiani tradiacia da gamocdileba ar gaaCia. arc momxmarebelia konkurentunariani bazrebiTa da momsaxurebis

maRali doniT ganebivrebuli.

saidan daviwyoT, ra unda SevcvaloT imisaTvis, rom qarTul bizness SevuqmnaT iseTi garemo, romelic maT saSualebas miscems

damoukideblad ganviTardes da gaxdes konkurentunariani jer saqarTvelos, Semdeg ki saerTaSoriso bazrebze. arsebuli progresi

udavoa, dRes namdvilad arian iseTi kompaniebi, romlebic SesaZloa magaliTi iyos sxvebisTvis. Tumca, isic naTelia, rom

arsebobs rigi iseTi sakiTxebi, rac saWiroebs gaumjobesebas. pirvel rigSi, unda movusminoT kerZo kompaniebs da gavigoT, sad

da rogor SeuZlia saxelmwifos, arasamTavrobo mediasa Tu TviTon kerZo seqtors Tavisi wvlilis Setana ekonomokuri zrdisa

da biznesis ganviTarebis uzurnvelyofisaTvis.

erT-erTi umniSvnelovanesi sakiTxi, romelic awyuxebs kerZo seqtors, aris Sromis bazari, romelzec naklebadaa

maRalkvalificiuri kadrebi. Sedegad gvaqvs is, rom aseTi kadrebis simcire Zalian aZvirebs bazars. SesaZloa am

sakiTxis dasmiT, vexebiT umaRlesi ganaTlebis sistemas. Tumca, faqtia, rom umaRlesi ganaTlebis diplomi

(yovel SemTxvevaSi, biznesisaTvis saWiro specialobebiT) jer kidev ar niSnavs imas, rom mis mflobels

aqvs Tanamedrove moTxovnebis Sesabamisi codna da rac mTvaria, unar-Cvevebi. gansakuTrebiT mwvavea

moTxovna, e.w. teqnikur specialistebze, romelTa axali nakadebi TiTqmis xelmiuwvdomelia qarTveli

mewarmeebisaTvis, _ Sedegad ki isini uamrav Tanxebs iReben aseTi specialistebis ucxoeTidan

Camoyvanisa da daqiravebisaTvis.

biznes garemos gaumjobesebis kuTxiT kidev bevr sakiTxsa Tu mimarTulebas Sei-

Zleba SevexoT, Tumca aRniSnul Temebs Semdgom gamoSvebebSi SevexebiT.

zogadad, biznesis ganviTarebas TviTon biznesma unda Seuwyos xeli

yvelaze metad. Tumca, es debuleba ar aTavisuflebs valdebulebebisa

Tu uflebebisagan arasamTavrobo seqtors an mas-medias, miT

umetes, saxelmwifos. namdvilad bevri nabijia gadasadgmeli

Tavisufali da liberaluri biznesgaremos ganviTarebisaTvis,

am mimarTulebiT ki ramodenime amocana unda

dakmayofildes: pirveli, zustad ganvsazRvroT,

romeli sakiTxebi da areebi moiTxoven gaumjobesebas

da Semdgom prioritetulobisa

da realisturobis kriteriumiT SevudgeT,

maT Tanmimdevrul gamosworebasa

da mogvarebas.

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GEORGIAN BUSINESS TODAY

xval iqneb

puric gaiafdes

zafxulSi miTqma-moTqma rom

daiwyo, SeiZleba puris fasi erT

laramde gaizardoso, aRvSfoTdi,

avnerviuldi, magram Semdgom argumenti

moviSvelie, magas rogor

izamen meTqi, da guldamSvidebuli

ojaxTan erTad dasasveneblad

gavemgzavre... zogi imasac ambobda,

fasebi moimatebso, magram ise,

rom mosaxleoba verc igrZnobso.

sxva produqtebi xo, magram erTi

kviris win maRaziis gamyidvelma

RimiliT rom mimiTiTa, 5 TeTri

gakldebaT, puri gaZvirdao_

ar mesiamovna, mivxvdi, es kargs

arafers moaswavebda... sami dRis

mere scenari ganmeorda da ukve

aramomRimarma gamyidvelma SesvlisTanave

mauwya, es puri (e.w. Te-

Tri mrgvali) ukve 65 TeTri Rirso.

codvas ver vityvi da adre, Tu

purebi pirdapir elaga daxlze,

exla saguldagulod erTjerad

wiTel celofnebSi damxvda Ti-

Toeuli moTavsebuli. reklamis

instrumentebSi gauTviTcnobierebel

gamyidvels (iqneb maRaziis

mflobelsac) intuiciam ukarnaxa,

rom es fasi SefuTvas moiTxovda...

karis gaReba Zlivs movaswari,

babuaCemma damireka, ase

unda daviwyebao?! rom daiwyo...

mivxvdi, mosmenas misvla rom

sjobda da amoval meTqi, vuTxari.

_kaio, oRond Savi `kirpiCis~,

mrgvali TeTris da qvis puris

amotana ar dagaviwydeso, gamafrTxila.

gavaRe kari da mkiTxa: `babu,

dRes ici ra moxda?~ pasuxs ar

daeloda, parki gamomarTva da

ganagrZo, _ `puri gaZvirda~. saocari

eqsperimentis momswre gavxdi,

babuaCemma purebis awonva daiwyo.

Cems mier nayidi purebidan 65

TeTriani mrgvali (TeTri) _ 505

grami, 70 TeTriani Savi(`kirpiCi~)

_ 395 grami, xolo 60 TeTriani

qvis puri 390 grami aRmoCnda.

xval iqneb puric gaiafdes

`kai iqneboda, daWrilic rom amogetana~,

_ sinanuliT gaiqnia Tavi

babuaCemma.

rogor xar meTqi, vkiTxe da

gulwrfelad vinane. mivxvdi,

rom babuaCemma politikuri Tu

ekonomikuri eqspertebis Sefasebebi

sul zepirad icoda.

daskvniT nawilSi stalinic gaixsena

da mtkiced daamata, amas

igi ar izamda, vin gaubedavdao?!

monologs rom morCa, babu, televizori

CarTe, rame ar gamogvrCeso,

_ mTxova. axal ambebSi Saqris

fasis 30-40 TeTriT gaiafebaze

laparakobdnen. uceb guls momeSva:

`xval iqneb puric gaiafdes~.

eqspertebi:

soflis meurneobis saministros informaciiT,

`saqarTvelos mosaxleobas yovelwliurad saSualod

800 aTasi tona xorbali Wirdeba. wels saqarTveloSi xorblis

mosavalma 200 aTas tonas gadaaWarba, rac SarSandelTan SedarebiT

40 aTasi toniT metia. Tumca es saqarTvelos moxmarebis mxolod

erT meoTxeds Seadgens, danarCeni 600 aTasi tona xorblis importi

saqarTveloSi, ZiriTadad, ruseTidan, yazaxeTidan da ukrainidan

xorcieldeba.

sasursaTo maRaziis gamyidvelebis TqmiT, `puris fasis 10-15 TeTriT

gaZvirebis miuxedavad, purze moTxovna ufro gaizarda. amis mizezi ki

isaa, rom purma wonaSi daikloo.~

saqarTvelos axalgazrda ekonomistTa asociaciis eqspertebis

SefasebiT, `msoflio bazarze purze arsebuli fasebis gaTvaliswineba

mogviwevs manam, sanam sakuTari ZalebiT ar moviyvanT sakmaris

produqcias. qarTvelma glexebma moweuli mosavali rom gaaormagon,

mniSvnelovania sadazRvevo sistemis amoqmedeba, rac, Tavis mxriv,

garkveul risk faqtorebs moicavs. mniSvnelovania aseve bankebis

roli, Tu isini am sferoSi SeRavaTiani kreditebis gacemas gazrdian

es produqciis zrdaze pirdapirproporciulad aisaxeba.~

7

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8

reklama mokvda?

reklama mokvda?!

ar eTanxmebiT?

dausviT Tqvens meuRles, mezobels an

TanamSromels an Tundac sakuTar Tavs

es kiTxvebi:

rodesac aTvalierebT TqvenTvis

saintereso veb-gverds, an amowmebT

eleqtonul fostas da ekranze Cndeba

sxvadasxva sareklamo baneri _ Tqven

aRfrTovanebiT kiTxulobT mis Sinaarss

_ ki Tu ara?

Tqven tkbili da aRtacebuli molodiniT

uyurebT da eliT rodis gaivseba

Tqveni “inbox” uamravi SemoTavazebiTa

da sxvadasxva sareklamo werilebiT _ ki Tu

ara?

Tqven Zalian didi yuradRebiT kiTxulobT

(SeiZleba Sexvedrazec ki daigvianoT), rodesac

Tqveni manqanis saqare minaze aRmoaCenT

sareklamo `flaers~, romelic an samSeneblo

masalebs, an fexsacmlis axali maRaziis, an

Tundac axali Ramis klubis Sesaxeb gamcnobT

da raRac gaurkveveli 3-dan _ 5%-mde fasdaklebas

gTavazoT _ ki Tu ara?

miirTmevT Tu ara samsaxuridan saxlSi

dabrunebulebi ramdenime Wiqa yavas mxolod

imitom, rom fxizlad da koncentrirebulad

gaecnoT telemaRaziaSi Semosuli axali super

produqtis maxasiaTeblebs _ ki Tu ara?

quCaSi mimavali, morig Sexvedraze an Tundac

sacobSi gaWedili (xelmZRvaneloba albaT

isev ar daijerebs, rom ki ar CageZinaT, aramed

Tbilisis romelime centralur quCaze moZraoba

ubralod SeCerda), mravalferovan sareklamo

banerebs zedmiwevniT aTvalierebT, Semdeg ki

Tqvens dRiurSi iwerT miTiTebul sakontaqto

informacias _ ki Tu ara?

Tu telemaRazias ar adevnebT Tvals didi

yuradRebiT, saintereso `Tok-Sous~ an Tundac

erTi kargi mxatvruli filmis yureba gaaneitralebda

daZabul dRes. Tumca karg films

anda gadacemas bolomde ver gaiTaviseb, Tu

yovel 20 wuTSi 15 wuTian sareklamo tixars

ar uyureb _ ki Tu ara?

vfiqrob Cemi pozicia gasagebia _ ki Tu ara?

GEORGIAN BUSINESS TODAY

me yovelTvis agresiuli da aqtiuri sareklamo

kampaniis momxre viyavi, principSi axlac ar Semicvlia

Cemi Zveli principebi. magram Sen, Tu kargi

marketologi xar, _ dazoge fuli da ar gaakeTo mxo-

lod reklama, miT umetes, tradiciuli. efeqtiani

satelevizio sareklamo rgoli, romlis damzadebis

Rirebuleba albaT milions miuaxlovda, _ da ra?!

gayidvebi 100 000-adac ar gagezardaT? _ ra ufro

meti unda dagexarjaT klipis damzadebaSi? ara, albaT

ufro cnobili saxe unda mogewviaT.

momxmarebeli ubralod isxlitavs reklamas iRebs

ra uzarmazar moculobas, romlis gadamuSaveba da

miReba ubralod SeuZlebelia erTi Cveulebrivi moqalaqisaTvis.

iciT, dRes romel reklamas aqcevs yuradRebas da

yuradRebiT ecnoba momxmarebeli? Aai, daaxloebiT

aseTebs (romlebic an maRaziebis vitrinebzea gan-

Tavsebuli, an JurnalebSia TandarTuli): `grandiozuli

fasdakleba; mxolod CvenTan 1 kg vaSli

1 larad~; `iyideT ori Sekvra da miiReT mesame

ufasod!~ _ ai, ra gancxadebebi izidavs qarTvel (me

mgoni, ara mxolod qarTvel) momxmarebels.

amis garda ki, momxmarebeli, ukve imTaviTve,

uaryofiTad aris ganwyobili nebismeiri aqciis an

Sempireblis mimarT da rogorc wesi, Tvlis, rom

albaT atyueben.

da Tu momxmarebels ar aqvs Tqveni da Tqveni

produqtis saWiroeba, yidvis survili da Sesabamisi

codna (romelic isev Tqven unda uzurnvelyoT), is

ver aRiqvams da, miT umetes, ar miiRebs yidvis Sesaxeb

gadawyvetilebas.

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GEORGIAN BUSINESS TODAY

ramdenadac momxmarebeli sruliad dezorientirebulia

reklamis okeaneSi, Tuki Tqven uSualod xelSi

ar miawvdiT sareklamo ,,flaers~, an uSualod miznobriv

jgufs ar amcnobT fasdaklebis axali aqciis

Sesaxeb , isini verc ki SegniSnaven.

rodesac reklamaze da mis aRqmaze vsaubrobdiT,

xSirad vaxsenebdiT, e.w mesame Tvals, romelic

ganapirobebda momxmareblis reaqcias da axdenda

yidvis stimulirebas. dRes ki SesaZloa, swored es

mesame Tvali karnaxobs momxmareblis or Tvals, ra

waikiTxos, ar miaqcios yuradReba da Sesabamisad, ar

gadatvirTos, isedac didi informaciis mflobeli

goneba, kidev damatebiTi ambebiT.

magram, rodesac konkurencia aseTi Zlieria, rodesac

Znelia axal bazrebze gasvla, an Tundac arsebuli

momxmreblis darwmuneba, rom maT umjobesia

sul CvenTan iyidon. ra unda movimoqmedoT, rogor

davimkvidroT, SevinarCunoT da gavaZlieroT Cveni

adgili bazarze?

sanam am kiTxvaze pasuxis moZiebas SevecdebiT, erT

mniSvnelovan sakiTxs minda Sevexo. rogor da ratom

yidulobs momxmarebeli? _ imitom rom maT, miuxedavad

imisa, rom ar moswonT miyidvis procesi, maT

Zalian moswonT raime produqtis an momsaxurebis

yidva. albaT xSirad gsmeniaT da Tqvenc gamogicdiaT,

rodesac flobT axal nivTs _ es xasiaTsa da

ganwyobas gansakuTrebulad amaRlebs xolme. saqme

isaa, rom Cven ara mxolod ZiriTadi saWiroebebis

dakmayofilebisaTvis vyidulobT, aramed imitomac,

rom ubralod xasiaTi gamovikeToT, an ukeTesi avtomobiliT

mivideT samsaxurSi, axali tanisamosi

gvecvas megobris dabadebis dReze (miuxedavad imisa,

rom garderobSi adgili TiTqmis ukve aRaraa).

amiT imis Tqma minda, rom adamianebi eZeben informacias,

Tu sad, ra da ra pirobebiT SeiZleba iyidon,

oRond es `raRac~ unda iyos maTTvis gansakuTrebuli,

gansxvavebuli, mimzidveli da a.S.

diax, momxmareblebi eZeben informacias, romelic

maT ainteresebT. momxmarebeli eZebs damatebiT

informacias, rac mas saSualebas miscems, gaakeTos

ufro efeqtiani arCevani imis Taobaze, Tu ra surT

rom moixmaron da iyidon _ diax, iyidon!

reklama mokvda? 9

dRes is reklama muSaobs da axdens zegavlenas,

romelic Sesyidva miznobrivad mimarTulia iseTi

momxmareblisaken, romelsac gadawyevtili aqvs Sesyidva

da amasTanave awvdis mas damatebiT informacias,

metad arwmunebs da zrdis maTSi ukve arsebul

survils, ganaxorcielon Sesyidva.

amdenad, ra tipis sareklamo saSualebasac ar unda

iyenebdeT, rogori sareklamo mimarTvac ar unda

CamoayaliboT, Tu momxmarebelSi ar aris gaRvivebuli

yidvis Sesaxeb gadawyvetileba, Tqvens mier

daxarjuli Tanxebi namdvilad buRaltrul xarjebSi

SegiZliaT gaataroT da mxolod. Tumca, Tu Tqven

sworad miawvdiT informacias, xazs gausvamT Tqveni

produqtis realur samomxmareblo Tvisebebs da

mTlian bazarze ki ara, aramed im momxmareblebs

daumiznebT, romlebic eZeben msgavs produqtebs,

Tqven namdvilad Zlier konkurentul upiratesobas

miaRwevT da momxmareblis gulebic (e.i. finansebic)

Tqvensken iqneba.

iyaviT originalurebi, kreatiulebi da, rac mTavaria,

Zalian uSualoni, nu ecdebiT momxmareblis

darwmunebas, rom, Tu ar iyidis Tqvens produqts, is

aramoduri iqneba da diskomfortSi icxovrebs, imitom,

rom misi gemovneba Tqvensas ar emTxveva.

minda gisurvoT warmatebuli gadawyvetilebebi!

---

10

saea

TiToeuli menejeri yovelTvis miiswrafvis

TanamSromlebSi erTdroulad hqondes gavlena da

pativiscema. Tqven maT Soris xarT? Tu ara SegaxsenebT,

rom ndoba gundis warmatebis sawindaria

gaiTvaliswineT!!!

zemoqmedebis pozitiuri xerxebi

GEORGIAN BUSINESS TODAY

1. Tqvenma garemocvam (ufrosma, kolegebma, meuRlem, bavSvebma) unda icodes, rogoria Tqveni standartebi

da Rirebulebebi.

2. kargad gaacnobiereT sakuTari miswrafebani, rwmena-warmodgenebi da a.S. anu yvelaferi is, rasac SeuZlia gavlena

moaxdinos komunikaciis procesze

3. darwmunebuli unda iyoT, Tu ra adgils ikaveben irgvliv myofebi TqvenTan damokidebulebaSi, ras eliT maTgan

da ras unda elodnen Tqvengan.

4. ar daiSuroT komplimentebi da adamianebi SeaqeT sajarod, Tuki amis saSualebas mogcemT situacia, dro da adgili.

5. izruneT sxvebze. yuri daugdeT meuRlis, Svilebis, kolegebis pretenziebs. Tuki gamoiCenT mzrunvelobas maT mimarT,

sapasuxo reaqciac ar daayovnebs.

6. SeecadeT daexmaroT sxvebs. iyaviT iq, sadac saWiro xarT da Tqvens daxmarebas elian.

7. daakisreT pasuxismgebloba sxva adamianebs da, amavdroulad, nurc Tqven moiklebT valdebulebebs.

8. iyaviT taqtiani, yuradRebiani da diplomatiuri. moiqeciT ise, rogorc gindaT, rom mogeqcnen Tqven.

9. arasodes SezRudoT sxvaTa TviTgamoxatvis Tavisufleba. TiToeul Cvengans surs, rom sxvebma icodnen, ras

vgrZnobT da vfiqrobT.

10. STaagoneT sxvebi, raTa isini iqcnen Semoqmedebad. TiToeul CvenganSi aris `kreatiuli~ ideebi.

---

GEORGIAN BUSINESS TODAY

saqarTvelos axalgazrda

ekonomistTa asociaciis

18 wliani gamocdileba

saqarTvelos axalgazrda ekonomistTa asociaciis aRmasrulebeli

direqtoris, ana qaTamiZis gancxadebiT,

`saeas eqspertebma nebismieri organizaciis TanamSromlebis

gadamzadebis ufleba moipoves. 2008 wlis bolos-

Tvis ki asociacia saerTaSoriso standartebze gadasvlas

gegmavs~. saqarTvelos axalgazrda ekonomistTa asociaciis

eqspertma saerTaSoriso standartebi (ISO 9000_

2001, xarisxis marTvis sistema) Seiswavles. treningebs

mowveuli kanadeli specialisti saerTaSoriso momsaxurebis

organizaciis (CESO ) eqspert-mrCeveli xarisxis

menejmentis dargSi lorn duguti axorcielebda.

daarsebis dRidan, saqarTvelos axalgazrda ekonomistTa

asociaciis (saea), rogorc arasamTavrobo organizaciis

mTavar mizans warmoadgens samoqalaqo sazogadoebis

ganviTareba, demokratiis xelSewyoba, partnior

organizaciebisa da kerZo seqtorTan TanamSromlobiT

qveynis ekonomikur ganviTarebaSi wvlilis Setana.

asociacia mkacrad icavs deklarirebul principebs,

kerZod, igi TanamSromlobs nebismier dainteresebul

saxelmwifo, sazogadoebriv da saerTaSoriso organizaciasTan,

samecniero da saganmanaTleblo dawesebulebebTan,

kerZo seqtorTan da masobrivi informaciis

gavrcelebis saSualebebTan.M mas-mediis meSveobiT saea

mudmivad awvdis informacias farTo sazogadoebas mimdinare

ekonomikuri procesebisa da siaxleebis Sesaxeb.

asociaciis eqspertebi, SefasebebTan erTad, Jurnalistebs

maTTvis aqtualuri Temebis irgvliv, konsultaciebsac

uweven da realuri problemebis warmoCinebaSic

exmarebian.

dReisaTvis quTaissa da baTumSi funqcionirebs saqarTvelos

axalgazrda ekonomistTa asociaciis imereTisa

da aWaris filialebi, amas garda, warmomadgenlobebia

gorsa da saCxereSi.

asociacia aqtiurad TanamSromlobs arasamTavrobo da

saerTaSoriso organizaciebTan. sxvadasxva donorebTan

da partniorebTan. maT Soris arian: euTos misia saqarTveloSi;

GTZ; TACIS; fridrix ebertis fondi; USIS; kanadis

saelCo; evraziis fondi; AMEX International Inc.(USAID);

Oxfam-Novibi, Oxfam-is saqarTvelos warmomadgenloba;

fondi Ria sazogadoeba _ saqarTvelo; IRIS-Center; CRS;

saerTaSoriso iuridiuli TanamSromlobis centri; CRRC,

da a.S.

asociaciam 1989 wlidan moyolebuli 40-ze meti proeqti

ganaxorciela. saea-s saqmianobis sferoebidan prioritetulia:

biznes garemos ganviTarebis mxardaWera,

ekonomikis sferoSi saxelmwifo seqtoris mxardaWera,

samoqalaqo sazogadoebis ganviTareba da ekonomikuri

ganaTleba.

saqarTvelos axalgazrda ekonomistTa asociaciaSi

ekonomikuri ganaTlebis programa daarsebis periodidan

moqmedebs. sakmaod daixvewa da gaizarda SemoTavazebul

trening-kursTa xarisxi da raodenoba, Sesabamisad,

yovelwliurad izrdeba treningebSi monawileobis msurvelTa

raodenobac. dRemde 4500-ze metma pirma gaiara,

ekonomikuri ganaTlebis programis farglebSi, Catarebuli

seminar-treningebi.

2007 wels treningebSi monawileobis survili 10

000-mde studentma gamoTqva. amave wels, ganaTlebis

programis 60-mde warmatebulma studentma gaiara

staJireba axalgazrda ekonomistTa asociacia-

Si. dReisaTvis 30-ze meti moxalise CarTulia

organizaciis mier ganxorcielebul

saqmianobaSi.

saeam ekonomikis sxvadasxva sferoSi 20-mde samagido

kvleva Caatara. kvlevebi gulisxmobda kanonmdeblobis

analizsa, sferos mimoxilvas, arsebuli

problemebis analizs da Sesabamisi rekomedaciebis

SemuSavebas samomavlo ganviTarebisaTvis. kvlevebi

xorcieldeba statistikis da mecnieruli standartebis

Sesabamisad, dawyebuli procesis Seswavlidan,

damTavrebuli monacemebis analiziT.

saea-s publikaciebi:

`tranzitis ganviTarebis xelSewyoba saqarTveloSi~

_ finansuri mxardaWera: evropis usafrTxoebisa da

TanamSromlobis organizaciis misia saqarTveloSi.

aRniSnuli gzamkvlevi gamoica qarTul, rusul da

inglisur enebze, igi gankuTvnilia mewarmeebis, gadamzidebis,

aseve portebis, rkinigzisa da sabaJo moxeleebisaTvis;

`gadasaxadebi da sagadasaxado sistema~ _ finansuri

mxardaWera: saerTaSoriso iuridiuli TanamSromlobis

centri (holandia), 2006 wlis pirveli ivnisis

mdgomareobiT. gzamkvlevis proeqti ganxilul iqna

sagadasa-xado departamentisa da finansTa saministros

warmomadgenlebTan samuSao Sexvedraze. aRniSnulma

gzamkvlevma didi daintereseba moipova da

2007 wlis cvlilebebis gaTvaliswinebiT ganaxlebuli

varianti gamoica. `gada-saxadebi da sagadasaxado

saqmis~ publikacia msurvelebs ufasod gadaeca.

11

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12

privatizacia

GEORGIAN BUSINESS TODAY

saprivatizacio obieqti sawyisi fasi/auqcionis biji gancxadebis miRebis vada

q. TbilisSi, zedaznis q. #2-Si mdebare Senoba-nagebobebi

(#1-dan #17 ) da miwis farTi

(9865 kv.m.)

q. TbilisSi, TamaraSvilis q. #6-Si mdebare

Senoba-nagebobebi da miwis nakveTi (16619

kv.m.)

q. Tbilisi, dgebuaZis q. #1-Si mdebare arasacxovrebeli

farTi ( I sarTuli - 187,79

kv.m.; sardafi, literi ”a” - 78,14 kv.m.) da miwis

wilobrivi farTobi 61,39 kv.m.

ss “saqmetalkompanis” saxelmwifo sakuTreba-

Si arsebuli aqciaTa 81,05762% (329928 cali

1 lariani aqcia) - q. Tbilisi, winamZRvriSvilis

q. #110

q. TbilisSi. gorgaslis q. #41-Si mdebare

arasacxovrebeli farTi (I sarTulis nawili

-376,84 kv.m.) da miwis wilobrivi farTobi

q. TbilisSi, qinZmaraulis quCaze mdebare

Senoba-nagebobebi da miwis farTobi (5100

kv.m.)

q. TbilisSi, yofili krwanisis samTavrobo

rezidenciis teritoriaze mdebare miwis

farTobi (1036 kv.m.) da masze ganlagebuli

saqvabis Senoba-nagebobebi (Tboqseli)

TbilisSi. daba kojorSi sof.. kikeTiSi mdebare

Senoba-nagebobebi (15 standartuli

koteji) da miwis nakveTi (68200,57 kv.m.).

Sps ”mcxeTis soflteqnika” - mcxeTis r-ni, sof.

werovani sasoflo-sameurneo produqciis

warmoeba, damzadeba, gadamuSaveba da realizacia

q. borjomSi, ”plato”-ze mdebare Senoba-nagebobebi

da miwis nakveTi (95600 kv.m.)

mcxeTaSi, saguramos teritoriaze mdebare

16,45 ha miwis farTobi

q. TbilisSi, mtkvris marjvena sanapiroze,

mSral xidTan mdebare Senoba-nagebobebi

(saerTo farTobiT 244,29 kv.m.) agreTve #4

da #5 nageboba da miwis nakveTi (3531 kv.m.)

ss”energotransportmeqanizaciis” saxelmwifo

sakuTrebaSi arsebuli aqciaTa 100%

(197330 cali 1 lariani aqcia)

1 000 000 / 20 000 $

7 000 000 / 20 000 $

240 000 / 10 000 $

260 000 / 5 000 $

185000 / 5 000 $

180 000 / 5 000 $

311 000 / 15 550 $

700 000 / 10 000 $

150 000 / 5 000 $

4 500 000/ 20 000 $

1 700 000 / 20 000 $

1 750 000 / 20 000 $

400 000 / 5 000 $

23.10.2007 - 22.11.2007

14:00 - 17:00

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14:00 - 17:00

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14:00 - 17:00

23.10.2007 - 22.11.2007

14:00 - 17:00

23.10.2007 - 22.11.2007

14:00 - 17:00

30.10.2007 - 29.11.2007

14:00 - 17:00

31.10.2007 - 15.11.2007

12:00 - 17:00

23.10.2007 - 22.11.2007

14:00 - 17:00

30.10.2007 - 29.11.2007

14:00 - 17:00

12.11.2007 - 13.12.2007

14:00 - 17:00

12.11.2007 - 13.12.2007

14:00 - 17:00

12.11.2007 - 13.12.2007

14:00 - 17:00

12.11.2007 - 13.12.2007

14:00 - 17:00

q. Tbilisi, Wanturias q. #12 ; saqarTvelos ekonomikuri ganviTarebis saministro; me-7 sarTuli;

tel: (+995 32) 998980

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GEORGIAN BUSINESS TODAY sagadasaxado kodeqsis cvlilebebi

sagadasaxado

kodeqsis

cvlilebebi

2008 wlis 1 ianvridan sagadasaxado

kodeqsSi Sedis cvlilebebi,

romlis mixedviTac,

erTiandeba socialuri da saSemosavlo

gadasaxadebi da aseve

mcirdeba mogebis gadasaxadis

ganakveTi.

aRniSnuli cvlilebebi gaamartivebs

da ufro moqnils gaxdis

gadasaxadebis administrirebas.

socialuri da saSemosavlo

gada-saxadis gaerTianebiT, metnaklebad

Tanabar pirobebSi

dgebian fizikuri da mewarme

fizikuri pirebi. Sesabamisad

ufro martivia, ganisazRvros, vis

ra gadasaxadi aqvs gadasaxdeli.

dRevandeli sagadasaxado kodeqsis

mdgomareobiT xSirad

gadasaxa-dis gadamxdelebi ver

erkvevian, romeli gadasaxadis

gadaxdis valdebuleba ekisrebaT

maT. aseve TiToeul aRniSnul

gadasaxadze gadamxdelebs

cal-calke uwevT deklaraciebis

wardgena.

aris SemTxvevebi, rodesac mewarmeebi

fiqroben, rom umjobesia,

daregistrirdnen individualur

mewarmeebad da gadaixadon

naklebi gadasaxadebi, vidre

SezRuduli pasuxismgeblobis

sazogadoebad (S.p.s). realurad,

damfuZneblisTvis umjobesia

sawarmo iyos S.p.s., radgan sagadasaxado

valdebulebis dakisrebis

SemTxvevaSi, mflobeli

pasuxs agebs sawarmos qonebiT,

xolo individualuri sawarmos

SemTxvevaSi, pasuxismgebloba

ekisreba Tavad damfuZnebels

sakuTari qonebiT.

2008 wlis 1 ianvridan ZalaSi

Sedis gaerTianebuli saSemosavlo

da socialuri gadasaxadi,

rac imas niSnavs, rom sagadasaxado

kodeqsSi socialuri gadasaxadi

mTlianad amoRebuli

iqneba da saSemosavlo gadasaxadi

12%-dan gaizrdeba 25%-mde.

dRevandeli mdgomareobiT, saSemosavlo

gadasaxadis ganakveTi

Seadgens 12%-s, xolo socialuri

gadasaxadi 20%-s. Sedegad,

bizness realurad uwevs 27.5%-is

gadaxda, xolo cvlilebis Zala-

Si SesvlisTanave, Semcirdeba _

25%-mde. aseve TviTon biznesisTvis

gadasaxadis gamoTvla

gamartivdeba, radganac pirdapir

moxdeba 25%-is dakaveba.

2008 wlis 1 ianvridan mcir-

deba mogebis gadasaxadic. am-

Jamad mogebis gadasaxadis

ganakveTi Seadgens 20%-s,

xolo ianvridan igi Semcirdeba

15%-mde. (sagadasaxado kodeqsi,

muxli 171, punqti 1)

aRniSnuli cvlilebac xelsayrelia

biznesis warmomadgenlebisTvis

da realurad, maT

uwevT naklebi odenobis Tanxis

Setana saxelwifo biujetSi gadasaxadebis

saxiT da, Sesabamisad,

es iwvevs mogebis zrdas.

mogebis gadasaxadis Semcireba

iqneba erTgvari stimuli biznesebisTvis,

gansakuTrebiT,

damwyebi biznesebisTvis.

sagadasaxado kodeqsis mixedviT,

Semcirebulia `gadasaxadis

gadamxdelis moTxovnis~ Sesrulebis

vada. cvlilebamde finansTa

saministrosTvis `gadasaxadis

gadamxdelis moTxovnis~

Sesrulebis vada iyo 6 Tve.

cvlilebis Sedegad ki, finansTa

saministrom, dakmayofilebis

SemTxvevaSi, `gadasaxadis gadamxdelis

moTxovna~ unda Seasrulos

3 Tvian vadaSi. (sagadasaxado

kodeqsi, muxli 82, punqti 4).

13

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14

sawarmoTa registracia

rogor davaregistriroT SezRuduli

pasuxismgeblobis sazogadoeba

(Sps)

sawarmos registracia sawyisi etapia organizaciisaTvis

saqmianobis dasawyebad. yvela sawarmosTvis mniSvnelovania,

gatardes registraciaSi maqsimalurad martivad

da swrafad miiRos saidentifikacio nomeri. biznesis

registraciis siswrafe da martivi procedurebi qveynis

biznesgaremos Sefasebis erT-erTi mniSvnelovani kriteriumia.

sawarmoTa registracia iuridiul-samarTlebriv formebad

xorcieldeba `mewarmeTa Sesaxeb~ saqarTvelos

kanonis safuZvelze. 2005 wlamde sawarmoebis registracias

axorcielebda sasamarTlo 15 dRis vadaSi. amasTan,

mewarmes warsadgeni hqonda uamravi saxis dokumenti. mas

Semdeg, rac miRebul iqna axali sagadasaxado kodeqsi,

aRniSnuli funqcia daekisra finansTa saministros Semosavlebis

samsaxurs.

TiToeul sawarmos SeuZlia organizaciul-samarTlebriv

formad airCios sasurveli samarTlebrivi forma, saqmianobis

sferosa da xasiaTis gaTvaliswinebiT. ama Tu im

organizaciul-samarTlebrivi formis misaRebad sawarmo

vadlebulia, gatardes registraciaSi Sesabamisi wesebis

dacviT.

im SemTxvevaSi, Tu sawarmo gadawyvets daregistrirdes

SezRuduli pasuxismgeblobis sazogadoebad (Sps), sasurvelia,

flobdes informacias aRniSnuli organizaciul-

samarTlebrivi formisa da misi registraciis Sesaxeb.

GEORGIAN BUSINESS TODAY

SezRuduli pasuxismgeblobis sazogadoebis

registracia

SezRuduli pasuxismgeblobis sazogadoeba (Sps) aris

sawarmos dafuZnebis erT-erTi organizaciul-samarTlebrivi

forma. Sps warmoadgens iuridiul pirs da

igi, rogorc ufleba-movaleobaTa subieqti, warmoiSoba

mxolod samewarmeo reestrSi registraciis momentidan.

sawarmos registracia savaldebuloa.

sazogadoebis wesdeba unda damowmdes sanotaro wesiT.

sazogadoebis dafuZnebisas, wesdebas xels aweren sazogadoebis

damfuZnebeli monawileni (damfuZnebeli

partniorebi), xolo wesdebaSi cvlilebebis Setanisas,

wesdebaze partniorTa xelmowera ar moiTxoveba. xelmowera

rwmunebulis meSveobiT daiSveba mxolod sanotaro

wesiT damowmebuli mindobilobis safuZvelze.

sazogadoebis dafuZnebisas an sawesdebo kapitalis gazrdisas

Sesatani SeiZleba daTqmuli iqnes da Sesruldes

nebismieri valutiT. sazogadoebis sabuRaltro wignebSi

Tanxa aRiniSneba erovnuli valutiT.

SezRuduli pasuxismgeblobis sazogadoebis saxelmwifo

da sagadasaxado registracias axorcielebs registraciaze

uflebamosili sagadasaxado organo, sawarmos

adgilsamyoflis mixedviT. registracia xorcieldeba

samewarmeo reestrSi saTanado CanawerebiT, saidentifikacio

nomris miniWebiT, saxelmwifo da sagadasaxado

registraciis mowmobis (administraciul-samarTlebrivi

aqtis) gacemis safuZvelze. samewarmeo reestrSi Setanili

monacemebi sajaroa. nebismier pirs SeuZlia gaecnos samewarmeo

reestris monacemebs da miiRos sawarmos maregistrirebel

sagadasaxado organoSi reestris amonawerebi.

SezRuduli pasuxismgeblos sazogadoebis saxelmwifo

da sagadasaxado registracia xdeba gancxadebisa da

dadgenili dokumentebis wardgenis safuZvelze. gancxadeba

Seitaneba registraciaze uflebamosil sagadasaxado

organoSi sazogadoebis adgilsamyoflis mixedviT.

---

GEORGIAN BUSINESS TODAY

gancxadeba unda Seicavdes Semdeg

monacemebs:

safirmo saxelwodebas (firmas);

organizaciul-samarTlebriv

formas;

adgilsamyofels (iuridiul misamarTs);

yoveli damfuZnebeli partnioris

saxels, gvars, sacxovrebel adgils,

moqalaqeobas, piradobis damadasturebeli

dokumentis saxelwodebas,

nomers, pirad nomers, xolo Tu damfuZnebeli

iuridiuli piria - mis safirmo

saxelwodebas da registraciis

monacemebs (iuridiuli misamarTi,

im organos dasaxeleba, romelmac

registraciaSi gaatara iuridiuli

piri, registraciis TariRi da saidentifikacio

nomeri, organizaciulsamarTlebrivi

forma, misi warmomadgenlis

monacemebi);

warmomadgenlobis uflebamosilebas;

sawarmos xelmZRvanelis (yoveli

direqtoris) saxeli, gvari, sacxovrebeli

adgili, moqalaqeoba, piradobis

damadasturebeli dokumentis

saxelwodeba, nomeri, piradi nomeri.

gancxadebas saxelmwifo da sagadasaxado

registraciis Sesaxeb xels

awers xelmZRvanelobiTi uflebamosilebis

piri.

SezRuduli pasuxismgeblobis sazogadoebaSi

wilis giravnobis saregistraciod

warmodgenili unda

iqnes:

damgiraveblisa da mogiravnis

mier Sedgenili gancxadeba;

sanotaro wesiT damowmebuli

wilis giravnobis xelSekruleba;

sazogadoebis an partniorTa

Tanxmoba, Tu es gaTvaliswinebulia

sazogadoebis wesdebiT.

gancxadebas unda daerTos dokumentebi:

sazogadoebis wesdeba (2 egzemplari);

dokumentebi direqtorebis daniSvnis

Sesaxeb;

saregistracio mosakreblis gadaxdis

damadasturebeli dokumenti.

pirebi, romlebmac unda warmoadginon

sazogadoeba, valdebulni arian,

waradginon xelmoweris is nimuSebi,

romlebsac saqmian urTierTobebSi

gamoiyeneben. saxelmwifo da sagadasaxado

registraciisaTvis warsadgeni

xelmZRvanelobiTi uflebamosilebis

piris xelmoweris nimuSi,

agreTve TandarTuli dokumentebi

an maTi aslebi, moiTxovs notariul

damowmebas (dadasturebas).

registraciaze uflebamosili sagadasaxado

organo valdebulia,

Sps-s saxelmwifo da sagadasaxado

registraciaSi gaataros gancxadebis

wardgenidan 3 samuSao dRis vadaSi.

Tu 3 samuSao dRis vadaSi saxelmwifo

da sagadasaxado registracia

ar ganxorcielda an ganmcxadebels

werilobiT ar ecnoba xarvezis an

motivirebuli uaris Sesaxeb, sawarmo

registrirebulad CaiTvleba.

registraciaze uflebamosili sagadasaxado

organo valdebulia, ganmcxadeblis

moTxovnis safuZvelze

dauyovnebliv gasces saxelmwifo da

sagadasaxado registraciis mowmoba.

Sps-s saxelmwifo da sagadasaxado

registracia xorcieldeba sagadasaxado

organos uflebamosili piris

mier samewarmeo reestrSi saTanado

monacemebis SetaniT, gadasaxadis

gadamxdelis saidentifikacio nomris

miniWebiT da saxelmwifo da sagadasaxado

registraciis mowmobis

gacemiT.

SezRuduli pasuxismgeblobis

s a z o g a d o e b a s

saxelmwifo da

s a g a d a s a x a d o

registraciaze

uari daSvebulia,

Tu:

g a n c x a -

deba sawarmos

saxelmwifo da

s a g a d a s a x a d o

r e g i s t r a c i i s

Taobaze ar Seicavs

`mewarmeTa

Sesaxeb~ saqarTvelos

kanonis

me-5 muxlis 5.3

punqtSi miTiTebul

monacemebs;

gancxadeba sawarmos saxelmwifo

da sagadasaxado registraciis Taobaze

warmodgenilia xelmZRvanelobiTi

uflebamosilebis piris xelmoweris

gareSe;

ar aris warmodgenili xelmoweris

is nimuSebi, romlebsac sawarmos

warmomadgenlebi gamoiyeneben

saqmian urTierTobebSi;

saregistraciod warmodgenili

dokumentebi ar aris damowmebuli

sanotaro wesiT;

sawarmos saxelmwifo da sagadasaxado

registraciis Taobaze

gancxadebas ar erTvis sazogadoebis

wesdeba;

ar aris gadaxdili saregistracio

mosakrebeli;

ganmcxadebelma sagadasaxado

organos mier gansazRvrul vadaSi ar

Seavso xarvezi;

ar aris gansazRvruli yoveli

damfuZnebeli partnioris Sesatanis

odenoba da Sesabamisi wili;

ar aris miTiTebuli yoveli

direqtoris am kanoniT dadgenili

monacemebi da ar aris warmodgenili

maTi daniSvnis damadasturebeli

dokumentacia.

registraciaze uflebamosili sagadasaxado

organos uari saxelmwifo

da sagadasaxado saregistracio mowmobis

gacemaze SeiZleba gasaCivrdes

sasamarTloSi. saxelmwifo da sagadasaxado

registraciaze uaris Tqmis

SemTxvevaSi ganmcxadebels ubrundeba

registraciis mizniT wardgenili

dokumentacia.

SezRuduli pasuxismgeblobis sazogadoebaSi

wilis giravnobis saregistraciod

warmodgenili unda

iqnes:

damgiraveblisa da mogiravnis

mier Sedgenili gancxadeba;

sanotaro wesiT damowmebuli

wilis giravnobis xelSekruleba;

sazogadoebis an partniorTa

Tanxmoba, Tu es gaTvaliswinebulia

sazogadoebis wesdebiT.

Tu gancxadeba ar Seesabameba kanoniT

gaTvaliswinebul moTxovnebs

an/da ar erTvis kanoniT gaTvaliswinebuli

dokumentebi, sagadasaxado

organo amis Sesaxeb werilobiT

acnobebs ganmcxadebels da miscems

mas 15-dRian vadas xarvezis Sesavsebad.

Tu am vadaSi ganmcxadebeli

Seavsebs xarvezs, sagadasaxado organo

xarvezis Sevsebidan 2 dRis ganmavlobaSi

sawarmos atarebs saxelmwifo

da sagadasaxado registraciaSi.

xarvezis SevsebisaTvis am punqtSi

aRniSnuli vadis ganmeorebiT micema

dauSvebelia. aseT SemTxvevaSi

gancxadebis Setanis vada aiTvleba

Tavidan.

15

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16

sawarmoTa registracia

registraciisaTvis savaldebulo

faqtebis yoveli cvlileba

saWiroebs samewarmeo reestrSi

cvlilebebis Setanas. cvlileba

ZalaSi Sedis mxolod misi samewarmeo

reestrSi Setanis Semdeg.

SezRuduli pasuxismgeblobis

sazogadoeba (Sps) individualuri

sawarmos Semdeg biznesis

organizebis yvelaze metad

gavrcelebuli samarTlebrivi

formaa saqarTveloSi. am sazogadoebis

mTavri niSani, romelmac

ganapiroba misi saxeli da

romelic mis umTavres upiratesobas

warmoadgens, is aris, rom

SezRuduli pasuxismgeblobis sazogadoebis

wevrebi sazogadoebis

mier aRebul valdebulebebze

pasuxs ageben mxolod sazogadoebis

kapitalSi TavianTi Senatanebis

farglebSi. amave dros, TviT

sazogadoeba, rogorc iuridiuli

piri, pasuxs agebs mesame pirebis

(mag., kreditorebis) winaSe mTeli

Tavisi qonebiT.

saqarTvelos kanonmdeblobis

Sesabamisad SezRuduli pasuxismgeblobis

sazogadoebad iTvleba

erTi an ramdenime piris mier

dafuZnebuli komerciuli organizacia\sawesdebo

kapitaliT. es

kapitali dayofilia wilebad,

romelTa zomebi gansazRvrulia

sawesdebo dokumentebiT. aseTi

sazogadoebis damfuZnebel dokumentebad

ganixileba wesdeba

da damfuZnebelTa krebis oqmi

an mxolod damfuZneblis gadawyvetilebis

oqmi, Tu sazogadoeba

dafuZnebulia erTi piris mier.

Sps-s upiratesobad, met-naklebad

didi sawarmos dafuZnebis

sxva xSir formasTan _ saaqcio

sazogadoebasTan SedarebiT,

SeiZleba CaiTvalos sakmaod

dabali, minimalurad dasaSvebi,

sawesdebo kapitalis zoma. es

iZleva saSualebas, daiwyo saku-

Tari saqme mcire sastarto kapitalis

SemTxvevaSic ki.

upiratesobebi:

mesakuTreebis pasuxismgebloba

SezRudulia maTi SenatanebiT.

maTi sxva qoneba xelSeuxebelia;

klientebisTvis da partnioebisTvis

ufro sandoa, vidre ind.

mewarme;

sabanko kreditis aReba Sps-s

ufro gauadvildeba, vidre ind.

mewarmes;

SeiZleba hqondes safirmo

saxeli, romelic kanoniT daculia

(ind.sawarmos saxelSi

aucileblad unda iyos miTiTebuli

misi saxeli da gvari, rac,

rogorc wesi, sawarmos imijs

solidurobas ar matebs);

saaqcio sazogadoebisgan gansxvavebiT,

ar evaleba regularuli

detaluri angariSebis Cabareba

sakuTari saqmianobis Sesaxeb;

zogadad, formirebisa da funqcionirebis

xarjebi ufro naklebia,

vidre saaqcio sazogadoebis

SemTxvevaSi.

GEORGIAN BUSINESS TODAY

naklovanebebi:

formirebisa da funqcionirebis

xarjebi ufro didia, vidre

ind. mewarmis SemTxvevaSi;

wilis gasxviseba (gayidva)

ufro rTuli da xarjiania, vidre

saaqcio sazogadoebis SemTxveva-

Si;

gadawyvetilebebis miReba

ufro met dros moiTxovs;

saqmianoba SedarebiT ufro

mkacrad regulirdeba, vidre

ind. mewarmis SemTxvevaSi;

gadasaxadebi zogadad ufro

maRalia, vidre _ ind. mewarmis

SemTxvevaSi, romelic SeiZleba

raRaca tipis saqmianobis SemTxvevaSi

saerTod ar ixdides maT.

qarTuli brendebis warmatebuli biznesi -

saintereso istoriebi

qarTuli biznesis popularizaciis mizniT gTavazobT konkurs `qarTuli brendebis

warmatebuli biznesi-saintereso istoriebi~. aRniSnuli konkursi iTvaliswinebs damwyeb

biznes konpaniebis cnobadobis amaRlebas da bazarze ukve arsebuli brendebis

gansxvavebuli rakursiT warmoCenas.

konkursSi monawileoba SeuZlia yvela biznes organizacias ganurCevlad misi zomisa

da cnobadobisa.

moTxovnebi:

gamoagzavneT Tqveni kompaniis Sesaxeb dawvrilebiTi istoria informacia statiis

saxiT, romelic SeiZleba exebodes kompaniis Seqmnas an nebismier movlenas, rac

daainteresebs mkiTxvels. stili SeiZleba iyos iumoristuli an nebismieri.

konkursi Catardeba kompaniebidan Semosuli statiebs Soris. gamarjvebuli istoria

moxvdeba Jurnalis furclebze da waikiTxavs mas uamravi mkiTxveli

gamoagzavneT Tqveni istoriebi eleqtronul misamarTze: business@economists.ge.

ar dakargoT Sansi, saukeTesod warmoaCinoT Tqveni kompania.

warmatebuli brendis maxasiaTebeli niSnebia:

awvdis naTel gzavnils momxmrebels;

adasturebs kompaniis saimedoobas;

emociurad akavSirebs momxmrebels mimwodebelTan;

myidvels uwevs motivirebas;

erTguli momxmarebeli mibmulia kompaniaze

yvela bizness, yvela kompanias surs, rom iyos momxmareblis `pirveli arCevani~.

Zlieri brendis Seqmna da marTva, swored am survilis Sesrulebis mTavari sayrdeni

Zalaa. arsebuli momxmarebli endoba Zlier brends imitom, rom maT ician, ras

unda elodnen yidvis Semdeg da maTi molodini mudmivad gamarTlebulia.

Tumca, brendi ar aris mxolod didi da ekonomikurad Zlier ganviTarebuli

qveynebis kompaniebis prerogativa. saqarTveloSi mravladaa erovnuli brendebi,

romlebic Cveni qveynis saxe da siamaye unda gaxdes. Tumca, qarTuli brendis istoria

gacilebiT ufro adre iwyeba, vidre es, erTi SexedviT SeiZleba Candes. magali-

Tad, puris cnobili saxeoba `dedas puri~, anda `aWaruli xaWapuri~ da sxva mravali

ZirZveli qarTuli brendebia.

---

GEORGIAN BUSINESS TODAY

yoveldRiurad ojaxisTvis aucilebel sakveb produqtebze

uaxloes minimarketSi, supermarketSi an Tundac hipermarketSi

sayidlebze siaruli imas miuTiTebs, rom Cven

drois menejmentis aucilebel principebs ar viTvaliswinebT.

arada yoveldRiuri gadatvirTuli dRis re-

Jimidan gamomdinare dro aravis araferSi ar gvyofnis.

axloblebis garemocvaSi Catarebuli gamokiTxvisa

da piradi dakvirvebis safuZvelze davrwmundi,

rom diasaxlisebis umravlesoba optimalur ar-

Cevans akeTebs da kviraSi erT dRes ojaxisTvis

aucilebeli sursaT-sanovagis SeZenisTvis gamoyofs.

is aucilebeli atributi, ris gareSec sayidelebze

ar unda gaemgzavroT gaxlavT sayidlebis nusxa

e.w. `spisoki~. misi roli da mniSvneloba fasdaudebelia

_ masTan erTad ramis gamorCenis da zedmeti

danaxarjebis gawevis Sansi minimumade dadis. is rac

ar weria `spisokSi~ naklebad prioritetulia CvenTvis.

ase, rom sanam sayidelbze gavemgzavrebodeT

CamovweroT CvenTvis aucilebel produqtTa nusxa.

me im mravalricxovan momxmarebelTa ricxvs ganvekuTvnebi,

romlebic SabaTs an kviras ojaxisTvis aucilebeli

produqtebis SeZenas uzrunvelyofen. ojaxis biujetidan

100 lari aviRe da saxlTan axlos mdebare supermarket

`zemels~ vewvie. aRniSnul supermarketSi CemTvis aucilelebeli

produqtebis umravlesoba daxlze ar damxvda.

#

me var pretenziuli

momxmarebeli

produqtis

saxeoba

brendis

saxelwodeba

raodenoba

(wona)

me var pretenziuli

momxmarebeeli

amitom ar davizare da im imediT rom sasurveli

produqtebis srulad SeZenas movaxerxebdi `populi

XL~-s vewvie. pirvel rigSi puris daxlisken gavemarTe,

Tumca puri `mxneoba~ ver vipove, verc soflis nobaTis

xaWo aRmovaCine da verc amalTeas araJani. misi Canacvleba

`santeTi~ merCies. rCeva movismine, magram CemisTana

klientis gadarwmuneba arc Tu ise advilia. santes mawonis

SeZena gadawyvetili mqonda da SeviZine kidec, rac

Seexeba danarCen rZis produqtebs, ar SemiZenia, vifiqre,

rom maT da sxva `spisokSi~ moxseniebuli produqtebis

SeZenas hipermarketad wodebul `gudvilSi~ movaxerxebdi

da iqiT gaveSure. rac Seexeba gudvils, sivrcis

mixedviT aq yvela sasurveli produqtis SeZena SesaZlebelia.

imedebi maSin gamicruvda, roca CemTvis misaRebi

saponis `seifgardis~ nacvlad, `proteqsi~ SemomTavazes,

`feiris~ nacvlad _ `prili~ da raRa bevri gavagr-

Zelo, sasurveli puris SeZena verc aq ver movaxerxe.

rogor fiqrobT, me var pretenziuli momxmarebeli?

Cems gauTavebel SekiTxvebs gamyidveli

gogonebi ukmayofilo mzeriT da Tavis qneviT pasuxobdnen

(momsaxurebis sakiTxi calke Temaa).

ras elodeba nebismieri momxamrebeli super an hipermarketSi

stumrobisas: srulyofil momsaxureobas, poroduqciis

farTo asortiments da raimes ar mowonebis SemTxvevaSi

ukmayofilebis xmamaRla gaJRerebis uflebas?

populis fasebi gudvilis fasebi zemelis fasebi

1 puri mxneoba 1 cali ar iyo ar iyo ar iyo

2 marili kalasi patara (Cveulebrivi) 40 TeTri (Cveulebrivi) 40 TeTri ar iyo

3 Saqari agara 1kg (populi) 1,20 (raRac sxva) 1,30 ar iyo

4 yava jakofsi monarqi 1 didi 15,40 14,85 16,6

5 Cai tviniqsi 1 kolofi (erTjeradi) 9,65 9,1 9,2

6 saqonlis xorci 2 kg (1 kg) 9 lari 8,8 ar iyo

7 sosisi iveria 2 kg (1 kg) 7,70 ar iyo (nikora) 3,04

8 qaTami koda 1 cali 5,65 (sadia 900 gr) 5,30 6,4

9 Tevzi kalmaxi (asawoni) 1 kg 17 16 ar iyo

10 kvercxi patarZleuli 15 cali (1 cali) 35 (savaneTi) 35 ar iyo

11 rZe parmalati (lurji) 1 cali 3,40 3,1 3,8

12 yveli guda 1 kg 16,10 12 15

13 karaqi elisevski 250 gr (500 grami) 7,70 7,6 8

14 mawoni sante 1 cali 1 1,1 1,2

15 xaWo soflis nobaTi 1c. didi (sante) 2,90 3,1 3,9

16 araJani amalTea 1c. didi (sante) 90 2 2 30

17 stafilo 1kg 1,40 1,5 ar iyo

18 kombosto 1kg 65 60 TeTri ar iyo

19 xaxvi 1kg 95 1,2 ar iyo

20 Warxali 1kg 1,1 1,2 ar iyo

21 kartofili 1kg 90 1 ar iyo

22 vaSli `mwvane 2 kg 4,50 5,2 ar iyo

23 zeTi ideali 1 litra (finali) 4,60 (sloboda) 4,70 ar iyo

24 WurWlis sarecxi siTxe feiri 1 cali (spari) 2,60 (praili) 2,30 (prili) 2,90

25 sarecxi fxvnili persili 1kg (1.5 kg) 8,60 (3 kg) 14,30 3,2

26 Sampuni Sauma 1c (didi) 6 4,6 450gr

27 saponi ~seifgardi 1 cali (proteqsi) 95 (proteqs) 95 TeTri 1,1

28 kbilis pasta kolgeiTi sensitivi 1 cali (saSualo) (permali) 1,65 (propolisi) 90 1,2

17

---

18

efeqturi PR biznesSi

efeqturi PR biznesSi

aRniSnul rubrikaSi yuradRebas gavamaxvilebT PR_is rolze biznesis warmatebulad

warmarTvaSi. sazogadoebrivi azris formirebisas mniSvnelovania

momxmareblis droul informirebulobaze zrunva.

piari gvWirdeba yvelgan da biznesSic, radgan biznesis warmateba momxmareblis

moTxovnilebebis droul Seswavlasa da maT srulad dakmayofilebazea

damokidebuli. informirebis gareSe SeuZlebelia momxmarbelTa

momxroba. sazogadoebas piari exmareba Tavisi interesebis povnaSi da arCevanis

gakeTebaSi. saWiroa gvicnobdnen, rom gvendobodnen. bizneskompaniis

warmatebis erT-erTi sawindari swori da drouli `dapiareba~. Cvens

realobaSi didia araTanmimdevruli komunikaciis magaliTebi.

kompaniebi sistematiurad unda awvdidnen momxmarbels informacias

sxva SemTxvevaSi wina Catarebuli samuSaoebi: reklama,

piari, promouSeni SeiZleba dakarguli aRmoCndes.

rogor gavxadoT

Cveni kompania warmatebuli!

rogor gagvicnos xalxma, ra aris

cnobadobis Seqmnis saidumlo?

cnobadobis saidumlo moicavs sam

etaps, romelic iwyeba raimes Sesaxeb

magaliTad produqtis, informaciis

miRebiT, Semdeg am informaciis gavleniT

xdeba cda da Semdeg mudmivad

gamoyeneba, romelsac Tan unda

sdevdes efeqturi sakomunikacio kampania,

rom ar daikargos informirebis

dro da saSualebebi. arsebobs

konkretuli samuSao, romelic unda

Seasrulos yvela kompaniam, romelsac

unda gaicnos xalxma da gaxdes

cnobadi. saWiroa sazogadoebis mudmivi

da Tanmimdevruli informireba.

ra efeqti aqvs pirvel gamoCenas

da pirvel STabeWdilebas?

pirvel gamoCenas Zalian didi

minSvneloba aqvs radgan xalxis cnonierebaSi

pirveli sityva, pirveli

STabeWdileba advilad aRiqmeva da

advilad damaxsovrebelia, iolia

sazogadoebis pirveladi darwmuneba.

vidre maTi gadarwmuneba.

rogor unda gadmovibiroT da SevinarCunoT

momxmareblebi? momxmareblebisTvis

da zogadad sazogadoebisTvis

mniSvnelovania kompaniis

masze zrunva, romelic gamoixateba

rubrikis stumaria piar saagento fablisiTis piar menejeri

eldar pirmisaSvili

sxvadasxva gaTamaSebebSi, fasdaklebebsa

an Tundac maT gamokiTxvaSi

- Tu ras fiqroben kompaniis

Sesaxeb. PR-is erT-erTi ganmarteba

ase gamoiyureba: PR aris Sedegi imis,

rasac ambob, rasac akeTeb da amboben

sxvebi Senze. zustad es aris Sedegi

warmatebuli kompaniis muSaobisa da

keTilganwyobili momxmareblebis

arsebobisa.

rogoria komunikaciis ganxorcielebis

vertikali, vin iRebs

da qmnis sazogadoebriv azrs?

efeqturi komunikacia yovelTvis

aris vertikaluri, rac gulisxmobs

azris liderebTan muSaobas da maT

darwmunebas. es aris efeqturi teqnika,

romelic gulisxmobs cnobili

adamianebis CarTvas kompaniis sakomunikacio

strategiaSi, reklamebsa

da PR aqciebSi. maT mopovebuli aqvT

sazogadoebis ndoba da dadebiTi

reputaciiT sargebloben, romlebsac

uadvildebaT milionobiT adamianebis

darwmuneba. magaliTad SeiZleba

moviyvano londonSi moxdari SemTxveva,

rodesac telefon `vodafonis~

mwarmoeblebma erT-erT gavlenian

inglisel qalbatons aCuqa 300 dolaris

Rirebulebis mobiluri telefoni,

man ki 2700 adamians gauwia rekomendacia

da SeaZenina `vodafonis~

mobiluri. es magaliTi naTlad asaxavs

azris liderebis mniSvnelobas

da mis gavlenas sazogadoebaze da

konkretulad gayidvebze.

GEORGIAN BUSINESS TODAY

ra faqtorebi axdens gavlenas

momxmareblis cnobierebaze?

sxvadasxva kompaniebi axorcieleben

garkveul aqtivobebs _ quCaSi

bukletebis darigebidan dawyebuli

sponsorobiT damTavrebuli,

romelis saboloo mizans kompaniis

dadebiTi imijisa da reputaciis Seqmna

warmoadgens, rac imavdroulad

gvevlineba sazogadoebis ndobisa da

pativiscemis gamoxatulebad. Zalian

mniSvnelovania kompaniis kompetenturobis

da masSi momuSave xalxis

profesionalizmi. aseve kompaniis

sazogadoebasTan urTierTobebis

politika, ramdenad gamWirvalea

biznesia, ramdenad CarTulia masSi

sazogadoeba. es yvelaferi qmnis

dadebiT ganwyobas, sadac orive mxare

kompania da sazogadoeba/momxmareblebi

kmayofilia.

ra sakomunikacio midgomebs

unda mieniWos upiratesoba?

dReisaTvis mTel msoflioSi didi

efeqturobiT muSaobs integrirebuli

marketinguli komunikaciebis midgoma,

romelic Tavis TavSi gulixmobs

komunikaciebis Tanmidevrul da mizanmimarTul

moqmedebas. marketingi,

piari, promouSeni, reklama am samuSaoebis

efeqturi moqmedeba aris

winapiroba warmateguli kompaniis

arsebobisa. amasTan dakavSirebiT

maxsendeba cnobili amerikeli biznesmenis

jon rokfeleris sityvebi:

komunikaciebis codna aris unari,

romelic SeiZleba gaiyidos rogorc

Cai an yava. me masSi gadavixdidi

ufro met ful vidre msoflios nebismier

produqtSi.

kompaniis komunikaciur (PR) strategiazea

damokidebuli warmateba an

warumatebloba.

---

GEORGIAN BUSINESS TODAY

E-INFO.GE-s axali SemoTavazeba

eleqtronuli sainformacio samsaxuri

E-INFO.GE aumjobesebs

momsaxurebas, romelic saSualebas

miscems momxmarebels

ganaxorcielos produqciis an

servisebis pirveladi analizi

da Sefaseba.

ori axali proeqti, romelic

aRniSnul internet resurss

daemata, uZrav-moZravi qonebis

SeZenis msurvelebs swori gadawyvetilebis

miRebaSi daexmareba,

dazogavs momxmareblis

dros da uzrunvelyofs mas

saWiro informaciiT.

biznessiaxleebi

`magi stilma~ betonis mwarmoebeli

axali qarxana SeiZina.

`magi stilis~ axali qarxnis

warmadoba dReSi 1000

kubur metrs Seadgens. qarxana

awarmoebs umaRlesi xarisxis

300-350 markis betons. mTavari

siaxle ki mdgomareobs imaSi,

rom ami-eridan kompaniebs

saSualeba eqnebaT isargeblon

kompleqsuri paketiT, romelic

gulisxmobs betonis warmoebas,

transportirebas da pompiT

momsaxurebas. aqamde, samSeneblo

kompaniebs uwevdaT droisa

da resursebis xarjva am momsaxurebebis

cal-calke SesaZenad,

rac bunebrvia, aisaxeboda ama

Tu im proeqtis ganxorcielebis

vadebzec.

samSeneblo masalebis qarxana

TbilisSi

isani-samgoris raionSi, didi

lilos teritoriaze samSeneblo

masalebis axali qarxana

`interplasti~ gaixsna. sawarmo

mTels amierkavkasiaSi pirvelia

warmoebuli produqciis

raodenobiTa da xarisxiT. `interplasti~

mTlianad qarTvel

biznesmenTa investiciebiT (20

milioni aSS dolari) aSenda.

mSenebloba sul eqvs TveSi

dasrulda da qarxnis Senobanagebobebi

8 heqtar miwazea gan-

Tavsebuli. dReisaTvis `interplastSi~

1000-mde moqalaqea

dasaqmebuli. sawarmoSi damontaJebulia

uaxlesi teqnologiebi,

gamoiyeneba umaRlesi

xarisxis nedleuli, romelTa

meSveobiTac samSeneblo masalebis

farTo asortimenti

mzaddeba.

`iyaviT mudam informirebuli!~

s/s `bazisbankis~ morigi siaxle

S/MS bankingis amoqmedebas iTvaliswinebs,

rac bankis klientebs

saSualebas miscems dauyovnebliv

miiRon informacia

sakuTari angariSebis Sesaxeb,

Seityon savaluto kursi, Seavson

satelefono balansi da a.S.

amisTvis sakmarisia Sesabamisi

brZanebis gagazvna SMS Setyobinebis

saxiT nomerze 9292.

banki uzrunvelyofs konfidencialururobas.

`raSen embargo~ qarTuli nacionaluri

brendi xdeba

farmacevtulma kompaniam “PSP”

kompania `raSen embargos~ sazeimod

gadasca kaxuri yurZnis

spirtze damzadebul sakoniake

masala. aRniSnuli iniciativis

prezentacia Sedga folkloris

Teatr `nabadSi~.

“PSP”-Si miaCniaT, rom saqarTvelosTvis,

gamocxadebulma

ekonomikurma blokadam Sesani-

Snav tradicias da saqmes daudo

safuZveli. ruseTis mier

saqarTvelosTvis gamocxadebuli

blokadis Semdeg, farmacevtulma

kompaniam “PSP”-m

kaxeTSi 2006 wels 100 tona,

2007 wels ki _ 150 tona yurZeni

SeiZina. SeZenili yurZniT

momzaddeba koniaki saxelwodebiT

`raSen embargo~.

12 wliani daZvelebis Semdeg

premium brendis koniaki `raSen

embargo~ aucileblad gaiyideba

ruseTis bazarze da rus momxmarebels

SesaZlebloba eqneba

gemo gausinjos rusul embargos.

`Tibisi bankis~ axali servisi

Tibisi bankma da eleqtronulma

sainformacio samsaxurma

(www.e-info.ge) erToblivi

proeqtis ganxorcieleba wamoiwyes.

erToblivi proeqtis mizans

warmoadgens saqmiani adamianebisTvis

axali tipis servisis

SeTavazeba, romelic saSualebas

miscems maT _ visTvisac

Zvirfasia dro, erT internet

saitze miiRon:

a) informacia `Tibisi bankis~

axali sabanko produqtebisa da

specialuri SeTavazebebis Sesaxeb;

b) mudmivad ganaxlebadi informacia,

maT biznes da sayofacxovrebo

saqmianobasTan

dakavSirebiT.

19

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20

turizmi

egvipteSi dasvenebis msurvelebo, gaaqtiurdiT!

GEORGIAN BUSINESS TODAY

qarTveli turistebis umravlesobas Semodgomis miwuruls zafxulis nostalgia SemoawvebaT da Tbil qveynebSi miuwevT guli.

dasveneba weliwadis nebismier dros sasurvelia, gansakuTrebiT maSin, roca yvela dasasveneblad miiwevs. zafxulis dasveneba saqmeSi

Caflulma ver movaxerxe, erTi sityviT, mTeli weli TbilisSi gavatare da samsaxurs mivuZRveni. axloblebis abezar kiTxvebs `ui,

zagari ar gaqvs?~ iZulebuli simSvidiT vpasuxobdi `ho, dasveneba ver movaxerxe~. sabednierod, Cemi gulmodgineba ufrosebmac

daafases da Cemi motivaciis amaRlebisTvis gankuTvenil Tanxas (premias) orkvirian Svebulebac daamates. Tavi sizmarSi megona. saxlSi

gaxarebuli davbrundi da Cems saocnebo qveyanaSi gasamgzavreblad Cemodnis Calagebas Sevudeqi, magram ... ui, bileTebi?. radganac

axloblebisTvis Cemi gegmebis gamxelas naadrevad ar vapirebdi, amitom jer internetSi turistuli saagentoebis CamonaTvali moviZie

da Camorekvas Sevudeqi. daaxloebiT 60-mde (daregistrirebul) turistul firmaSi gadavreke, aqedan 10-mde gauqmebuli aRmoCda. raRa

dagimaloT da, am process 3-4 saaTi Sevalie.

saqarTvelos axalgazrda ekonomistTa asociaciis

eqspertis SefasebiT: saqarTvelos bazarze

turistul firmebTan mimarTebaSi Semdegi

tendencia SeiniSneba; isini rogorc swrafad

Cndebian, aseve swrafad uCinardebian. amas

mravali mizezi aqvs; erT-erTi is rom firma

ixsneba spontanurad _ ramdenime kompiuteriT

da ori ucxo enis mcodne TanamSromliT. aseTi

kompaniebi konkurencias ver uZleben da maleve

ixurebian _ es susti menejmentis da araswori

marketinguli strategiis Sedegia.

turistuli saagentoebis mier SemoTavazebuli pirobebi:

turistuli saagento #1 _ qairo, hurgada, aleqsandria, Sarm el Seixi

orkviriani turi 5 sastumro orjeradi kveba, dazRveva anu all inclusive, bileTis fasic 1500 dolaridan...

turistuli saagento #2 _ mxolod Sarm el Seixi CarteriT mifrinavs im SemTxvevaSi Tu jgufi Sedgeba. 12 dRiani, 2 jeradi kveba, sas-

tumro 3 - 2 645 evrodan 5 _ 967 evrodan.

turistuli saagento #3 _ igive moTxovnebi, 600-dan (saSualo donis sastumro) 12 dRiani, orjeradi kveba, sastumro 3 -2 645

evrodan 5* 967 evrodan.

turistuli saagento #4 _ Sarm el Seixi, hurgada, aleqsandria. 2 kviriT, Carteri,

igive moTxovnebi 1100 dolaridan. Exetusive tour 10 dRiani (gidiT) 1300 dolaridan.

dazRvevis Rirebuleba TiToeuli zemoT aRniSnuli turistuli kompaniis momsaxureobis

fasSia gaTvaliswinebuli.

Cems mier Catarebulma kvlevam damarwmuna, rom kompaniebis mier SemoTavazebul fasebSi

didi sxvaoba ar SeimCneoda. dro rom ar damekarga, CemTvis misaRebi pirobebis mqone

turistul saagentos vewvie.

pasports rom erT TveSi vada gasdis, sul damaviwyda. _Aara uSavs, 2 dReSi 150 larad

ganvaaxleb.

gamosamSvidobebel saRamos samzadiss Sevudeqi.

megobrebi erTad Sevkribe, Cemi siurprizi gavumxile

`amas rogor gvimalavdio~ da ... da lanZRvas

rom morCnen, Semdeg rCevebi damayares.

---

GEORGIAN BUSINESS TODAY

rCevebi egvipteSi wamsvlelTaTvis?

usiamovno moulodnelobebs, Tavi rom aaridoT

gaiTvaliswineT Semdegi: ufrTxildeT suvenirebis

gamyidvelebs, rogorc gairkva isini Turme jer gCuqnian

nivTebs, 5-10 wuTis mere fuls gTxoven da policiis

gamoZaxebiT gemuqrebian.

aeroportSi axloblebs RimiliT davemSvidobe da Cemi

ocnebis egvipteSi gasafrenad gaviqeci. qairomde 3 saaTi

da 15 wuTi mTeli frenis manZilze Cemi jgufis wevrebi

TavianT zafxulis STabeWdilebebze saubrobdnen romlebic:

antaliis, bodrumis da marmarisis sanapiroebze

daugrovdaT.

eqspertis SefasebiT, wina welTan SedarebiT saqarTveloSi TiTqmis 2-jer gaizarda gamsvleli turistebis

raodenoba. ZiriTadi moTxovnebia: TurqeTze (gazafxuli_zafxuli) da egvipte (Semodgoma

_ zamTarSi); agreTve evropazec, Tumca vizebze SezRudvis gamo turebi ver dgeba. statistika gviCvenebs,

rom saqarTveloSi dasveneba gaZvirda, im TanxiT riTac saqarTvelos sazRvao kurortebze

isveneb SegiZlia naxo TurqeTi, sadac fulis xarisxTan

Sefardeba ufro optimaluria. gasvliTi turizmis zrdas

bolo 2 welia xeli Seuwyo adgilobrivi bankebis axalma

produqtma `dasveneba ganvadebiT~.

egvipturi suvenirebi:

patara piramidebi;

silaSi gamosaxuli naxatebi;

sfinqsis miniaturuli qandakebebi;

papirusebi.

exla mTavria vinme ar gamomrCes suvenirebi ar damaviwydes

ocnebidan ~stiuardesas~ xmam gamomarkvia: `Zvirfaso mgzavrebo 10

wuTSi davfrindebiT qairoSi 38 gradusia, gTxovT usafrTxoebis

Rvedebi SeikariT.~

21

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22

qarTuli vazis jiSebi

qarTuli

vazis

jiSebi

eTer xaraiSvili

iv. javaxiSvilis saxelobis Tbilisis saxelmwifo

universitetis profesori, mikroekonomikis departamentis

xelmZRvaneli

saukuneebis manZilze yalibdeboda

qarTuli mevenaxeoba-meRvineobis

kultura.

Cvenamde moaRwia vazis unikalurma

jiSebma da Rvinis warmoebis

mdidarma tradiciebma.

xalxuri meTodebis meSveobiT

gamoyvanilia 500-ze

meti vazis jiSi, romelTagan

400-ze meti, daculia sakoleqcio

nargaobebSi. amJamad

standartul asortimentSi

47 vazis samrewvelo jiSia

Setanili, aqedan 35 saRvine

jiSebs ukaviaT.

qarTuli aborigenuli jiSebia:

rqawiTeli, kaxuri mwvane,

goruli mwvane, xixvi,

qisi, saferavi, Cinuri,

aleqsandrouli, aladasturi,

usaxeluri, coli -kauri, cicqa,

kraxuna, ocxanuri safere,

ojaleSi, Cxaveri, kaWiWi, Tavkveri,

Savkapito da sxva.

rqawiTeli qarTuli aborigenuli,

universaluri vazis

jiSia. igi saqarTvelos gare-

Tac farTod aris gavrcelebuli.

samSobloSi rqawiTeli

sokovan avadmyofobaTa mimarT

damakmayofilebeli

gamZleobiT xasiaTdeba.

rqawiTeli zamTris yinvebsac

kargad itans. misTvis

damaxasiaTebelia ylortebis

vertikaluri zrda, rac

aadvilebs misi movlis pirobebs.

seqtembris Sua ricxvebSi

yurZeni ukve mwifea.

rqawiTels Saqris didi

raodenobiT dagrovebis unari

aqvs da amasTan inarCunebs

mJavianobas.

rqawiTelisgan dgeba Ria Calisferi,

nazi harmoniuli, msubuqi,

evropuli tipis Rvinoebi.

kaxuri wesiT damzadebul

Rvinoebs, gansakuTrebiT

roca

rqawiTelSi urevia

,,kaxuri mwvane~

da ,,xixvi~,

aqvs lamazi CalisferiSeferiloba

da axasiaTebs

sisrule,

harmoniuloba da

meti sinaze. amas-

Tan igi warmatebiT

gamoiyeneba

agreTve rogorc

GEORGIAN BUSINESS TODAY

sasufre yurZeni. TeTryurZniani

vazis jiSebs Soris rqawi-

Tels wamyvani adgili ukavia.

saferavi qarTuli, wiTelyurZniani,

kaxuri vazis jiSia.

samSobloSi saferavi iZleva

umaRlesi xarisxis wiTel

Rvinoebs. saqarTveloSi igi

teqnikur simwifes seqtembris

meore naxevridan aRwevs. dRes

msoflioSi ZiriTadad moTxovnileba

wiTel da vardisfer

Rvinoebzea, saqarTveloSi

ki am Rvinoebis xarisxi metad

maRalia. amitom aucilebelia

xelsayreli garemos Seqmna

fermerebisTvis yurZnis

wiTeli da vardisferi jiSebis

sawarmoeblad, ZiriTadad

kabernes, saferavisa da ojale-

Sis gasaSeneblad. praqtikulad

kaxeTi gankuTvnilia maRalxarisxovani

wiTeli Rvinoebis

warmoebisTvis. savsebiT Sesa-

Zlebelia yvarelis, kaWreTisa

da axmetis zonebSi bordos

msgavsi Rvinoebis warmoeba.

Telavis raionSi miRebul

Rvinoebs xarisxis mixedviT

saSualo adgili ukavia bordosa

da burgundiis Rvinoebs

Soris, magram axlosaa bordosTan,

xolo gurjaanisa da

siRnaRis raionis Rvinoebi Semadgenlobis

mixedviT ufro

burgundiul Rvinoebs hgvanan.

rac Seexeba dedofliswyaros

zonas, unda aRiniSnos, rom am

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GEORGIAN BUSINESS TODAY

zonas aqvs maRalxarisxovani

naturaluri naxevradtkbili

da sadeserto mimarTulebis

Rvinoebis miRebis mkve-

Trad gamoxatuli pirobebi.

m e v e n a x e o b a - m e R v i n e o b i s

qvekompleqsi yvelaze metad

aris orientirebuli bazarze

da misi produqcia konkurentunarianobiTac

gamoirCeva.

saqarTvelos SeuZlia maRalxarisxovani

sufris samarko

da unikaluri naxevradtkbili

Rvinoebi msoflio bazars

miawodos. didi moTxovnilebaa

qarTul samarko Sampanurze

da koniakzec. arsebobs Rvino

produqtebis saeqsporto gatanis

SesaZleblobebic. maSasadame,

mevenaxeoba-meRvineobis

ganviTareba gansakuTrebul

yuradRebas saWiroebs jiSobrivi

Semadgenlobis gaumjobesebis

TvalsazrisiTac.

dRes kaxeTis venaxebis

TiTqmis 68,2% uWiravs mxolod

erTi jiSis yurZens _

,,rqawiTels~, sxvagvarad rom

vTqvaT, mTeli mravalferovani

TeTri samarko da ordinaluri

mSrali Rvinoebi iwarmoeba

erTi jiSis yurZnisagan.

danarCeni jiSebis struqtura

aseTia: ,,saferavi~ _ 8,7%,

,,cicqa~ _ 5,9%, ,,Cinuri~ _ 4,6%,

,,colikauri~ _4,1%, ,,goruli

mwvane~ _ 2,1%, ,,kaxuri mwvane~ _

1,7%, ,,kaberne~ _ 1,2%, ,,pinoSavi~

_ 1,0%, ,,aleqsandrouli~

_ 0,8%, ,,Cxaveri~_ 0,3%, sxva

jiSebi 1,4%. amJamad, venaxebis

umetesi nawili gadasulia

kerZo sakuTrebaSi, rac Cveni

azriT, xels Seuwyobs jiSobrivi

struqturis srulyofas.

saWiroa mxolod am procesis

organizebulad warmarTva.

Sampanuris warmoebaSi ZiriTadi

roli miniWebuli aqvs cicqas

jiSis yurZens. Sampanuris

Rvinomasalebis warmoebis zonaSi

aRniSnul jiSTan erTad

Cinuris, goruli mwvanesa da

sxva jiSebis xvedriTi wonis

zrda warmoadgens saqarTvelos

mevenaxeobis perspeqtiuli

ganviTarebis mniSvnelovan

amocanas. saSampanure

nedleulis warmoebis Ziri-

Tadi raionebia: zestafoni,

Terjola, kaspi, gori, mcxeTa,

xaSuri, saCxere.

saqarTveloSi sakoniake

spirtebis momcemi ZiriTadi

vazis jiSebia: colikauri,

cicqa, Cinuri, goruli mwvane

da ZvelSavi. sakoniake spirtisaTvis

umjobesia dabalalkoholiani

da maRalmJaviani

Rvinomasalebi, is unda iyos

saRi, ar unda hqondes gareSe

sanerge meurneobis ganviTarebaze

Cvens mier gansakuTrebuli

yuradRebis gamaxvileba

imiT aris nakarnaxevi, rom

sabazro ekonomikis pirobebSi

bazrebze gasvlis strategias

mniSvnelovnad gansazRvravs

yurZnis jiSobrivi Semadgenloba.

magaliTad, maRali

xarisxis wiTel jiSebs (saferavi,

aleqsandrouli, mujureTuli)

investiciebis dabrunebis

maRali maCvenebeli

aqvT, vidre TeTr jiSebs

(rqawiTeli, colikauri, cicqa).

1 heqtari venaxis gaSenebisaTvis

investiciebis amoRebis

vada 2-5-jer ufro moklea

wiTeli yurZnis SemTxvevaSi,

vidre TeTri yurZnis SemTxvevaSi.

Cveni gaangariSebiT

venaxis gaSenebisa da movlisaTvis

15-20%-iani sesxis

aRebis SemTxvevaSic ki wi-

Teli yurZnis warmoeba momgebiania.

23

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24

bizneskalendari

noemberi

GEORGIAN BUSINESS TODAY

bizneskalendari

14 noemberi:

bunebrivi resursebiT (garda naxSiroJangis (gazi CO 2) mineraluri wylebis,

soflis meurneobaSi gamoyenebuli wylis resursebisa) sargeblobisaTvis mosakreblis

gadamxdelebi sagadasaxado organoSi waradgenen yovelTviur gaangariSebas

da gadaixdian kuTvnil mosakrebels.

15 noemberi:

dRg-is gadamxdelad registrirebuli pirebi, waradgenen dRg-is yovelTviur

deklaracias da ixdian kuTvnil gadasaxads.

aqcizis gadamxdelebi yovelTviurad waradgenen deklaracias da ixdian gadasaxads. amasTan, aqcizuri markebiT

niSandebas daqvemdebarebul aqcizur saqonelze aqcizi gadaxdas eqvemdebareba aqcizuri markebis SeZenisas.

socialuri gadasaxadis deklarirebis, Sromis anazRaurebis Tanxebisa da dakavebuli gadasaxadis gaangariSebis

da gadaxdili Tanxebis informaciis Sesaxeb yovelTviuri sagadasaxado angariSis wardgenis vada.

kuTvnili socialuri gadasaxadi gadaxdas eqvemdebareba Tanxis gadaxdisTanave.

dakavebuli saSemosavlo gadasaxadi gadaxdas eqvemdebare Tanxis (mogebis) gadaxdisTanave (gacemisTanave).

fizikuri piri, romlis ojaxis wliuri Semosavali sagadasaxado wlis wina wels aRemateba 40 000 lars, uZravi

qonebis, saqarTveloSi dadgenili wesiT registrirebuli msubuqi avtomobilebis, iaxtebis, (katarRebis), TviTmfrinavebis,

Sveulmfrenebis, agreTve sakuTrebaSi arsebuli arasasoflo-sameurneo daniSnulebis miwis nakveTebze (garda

samewarmeo saqmianobisaTvis gamoyenebuli miwis nakveTebisa) ixdis qonebis gadasaxads.

sawarmo, oarganizacia ixdis miwaze qonebis gadsaxads.

fizikuri piri sasoflo-sameurneo daniSnulebis miwis nakveTebze ixdis qonebis gadasaxads;

naxSiroJangze (gazi CO 2) bunebrivi resursebis sargeblobisaTvis mosakreblis gadamxdelebi yovelTviurad gadaixdian

kuTvnil mosakrebels.

30 noemberi:

soflis meurneobaSi gamoyenebuli wylis resursebis sargeblobisaTvis mosakreblis gadamxdelebi sagadasaxado

organoSi waradgenen wliur gaangariSebas da gadaixdian kuTvnil mosakrebels.

14 dekemberi:

bunebrivi resursebiT (garda naxSiroJangis (gazi CO2) , mineraluri

wylebis, soflis meurneobaSi gamoyenebuli wylis resursebisa)

sargeblobisaTvis mosakreblis gadamxdelebi sagadasaxado

organoSi waradgenen yovelTviur gaangariSebas da gadaixdian

kuTvnil mosakrebels.

dekemberi

17 dekemberi:

dRg-is gadamxdelad registrirebuli pirebi, waradgenen dRg-is yovelTviur deklaracias da ixdian kuTvnil

gadasaxads.

aqcizis gadamxdelebi waradgenen aqcizis Sesaxeb yovelTviur deklaracias da ixdian kuTvnil gadsaxads. amasTan,

aqcizuri markebiT niSandebas daqvemdebarebul aqcizur saqonelze aqcizi gadaxdas eqvemdebareba aqcizuri markebis

SeZenisas.

socialuri gadasaxadis deklarirebis, Sromis anazRaurebis Tanxebisa da dakavebuli gadasaxadis gaangariSebis

da gadaxdili Tanxebis informaciis Sesaxeb yovelTviuri sagadasaxado angariSis wardgenis vada.

kuTvnili socialuri gadasaxadi gadaxdas eqvemdebareba Tanxis gadaxdisTanave. dakavebuli saSemosavlo gadasaxadi

gadaxdas eqvemdebareba Tanxis (mogebis) gadaxdisTanave (gacemisTanave).

sawarmo, organizacia gadaixdis mogebis gadasaxadebis mimdinare gadasaxdelebs.

mewarme, fizikuri piri gadaixdis saSemosavlo da socialuri gadasaxadebis mimdinare gadasaxdelebs.

naxSiroJangze (gazi CO2) bunebrivi resursebiT sargeblobisaTvis mosakreblis gadamxdelebi yovelTviurad gadaixdian

kuTvnil mosakrebels.

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GEORGIAN BUSINESS TODAY

15 ianvari:

bizneskalendari

dRg-is gadamxdelad registrirebuli pirebi, wadgenen dRg-is wina Tvis (dekembris) deklaracias da ixdian kuTvnil

gadasaxads.

aqcizis gadamxdelebi waradgenen aqcizis Sesaxeb wina Tvis (dekembris) deklaracias da ixdian kuTvnil gadasaxads.

amasTan, aqcizuri markebiT niSandebas daqvemdebarebul aqcizur saqonelze aqcizi gadaxda eqvemdebareba

aqcizuri markebis SeZenisas.

socialuri gadasaxadis deklarirebis, Sromis anazRaurebis Tanxebisa da dakavebuli gadsaxadis gaangariSebis da

gadaxdili Tanxebis informaciis Sesaxeb yovelTviuri sagadasaxado angariSis wardgenis vada.kuTvnili socialuri

gadasaxadi gadaxdas eqvemdebareba Tanxis gadaxdisTanave.dakavebuli saSemosavlo gadasaxadi gadaxdas eqvemdebare

Tanxis (mogebis) gadaxdisTanave (gacemisTanave).

wamaxalisebeli gaTamaSebis, sistemur-eleqtronuli formis TamaSobis, lataris momwyobi (organizatori) pirebi,

waradgenen saTamaSo biznesis gadasaxadis 2006 wlis dekembris Tvis deklaracias da ixdian kuTvnil gadasaxads.

amasTan, kazinos (samorines) magidebis, saTamaSo aparatebis da totalizatoris, bingos, lotos salaros mowyobisas

saTamaSo biznesis mosakrebeli gadaxdas eqvemdebareba saangariSo kvartlis dawyebamde mosakreblis gadaxdis niSnebis

SeZenis gziT.

mineralur wylebze bunebrivi resursebiT sargeblobisaTvis mosakreblis gadamxdelebi sagadasaxado organoSi

waradgenen yovelkvartlur gaangariSebas da gadaixdian gasuli kvartlis kuTvnil mosakrebels.

naxSiroJangze (gazi CO2) bunebrivi resursebis sargeblobisaTvis mosakreblis gadamxdelebi yovelTviurad gadaixdian

kuTvnil mosakrebels.

ianvari

bunebrivi resursebiT (garda naxSiroJangis (gazi CO2) , mineraluri

wylebis, soflis meurneobaSi gamoyenebuli wylis resursebisa)

sargeblobisaTvis mosakreblis gadamxdelebi sagadasaxado organoSi

waradgenen yovelTviur gaangariSebas da gadaixdian kuTvnil

mosakrebels.

30 ianvari:

pirebi, romlebic axdenen gadaxdis wyarosTan gadasaxadis

dakavebas, sagadasaxado organoSi waradgenen informacias 2006 wlis

mixedviT fizikur pirebze gacemuli Tanxebisa da dakavebuli gadasaxadebis

Sesaxeb.

14 Tebervali:

bunebrivi resursebiT (garda naxSiroJangis (gazi CO2) , mineraluri wylebis, soflis meurneobaSi gamoyenebuli

wylis resursebisa) sargeblobisaTvis mosakreblis gadamxdelebi sagadasaxado organoSi waradgenen yovelTviur

gaangariSebas da gadaixdian kuTvnil mosakrebels.

15 Tebervali:

dRg-is gadamxdelad registrirebuli pirebi, waradgenen dRg-is yovelTviur deklaracias da ixdian kuTvnil

gadasaxads.

aqcizis gadamxdelebi waradgenen aqcizis Sesaxeb yovelTviur deklaracias da ixdian kuTvnil gadasaxads. amas-

Tan, aqcizuri markebiT niSandebas daqvemdebarebul aqcizur saqonelze aqcizi gadaxdas eqvemdebareba aqcizuri markebis

SeZenisas.

socialuri gadasaxadis deklarirebis, Sromis anazRaurebis Tanxebisa da dakavebuli gadasaxadis gaangariSebis

da gadaxdili Tanxebis informaciis Sesaxeb yovelTviuri sagadasaxado angariSis wardgenis vada.kuTvnili socialuri

gadasaxadi gadaxdas eqvemdebareba Tanxis gadaxdisTanave.

dakavebuli saSemosavlo gadasaxadi gadaxdas eqvemdebareba

Tanxis (mogebis) gadaxdisTanave (gacemisTanave).

Tebervali

naxSiroJangze (gazi CO2) bunebrivi resursebiT sargeblobisaTvis

mosakreblis gadamxdelebi yovelTviurad gadaixdian

kuTvnil mosakrebels.

25

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26

mikrosesxebi

GEORGIAN BUSINESS TODAY

bizness, iqneba es damwyebi Tu ukve arsebuli, esaWiroeba kapitali imisaTvis rom ganviTardes. kapitali SesaZloa

iyos rogorc sawarmos SigniT dagrovebuli, aseve garedan moziduli saxsrebi. saxsrebi sawarmom SeiZleba moizidos

mravali saSualebiT, maT Soris yvelaze gavrcelebuli meTodebia: sesxebi, kreditebis aReba momwodeblebisgan,

aqtivebis realizacia, sawarmos mier dagrovili Semosavlebi da sxva.

2000 wlidan saqarTveloSi komerciuli bankebisa da sxva safinaso organizaciebis raodenobam sakmaod iklo,

Tumca amasTan sagrZnoblad gaizarda maT mier gacemuli sesxebis moculoba da maT mier SeTavazebuli mosaxurebebi.

2000 wels arsebuli 32 komerciuli bankidan dRes mxolod 19 bankia darCenili, rac erTis mxriv saqarTvelos

erovnuli bankis mier sabanko licenziis misaRebad 12 milioniani kapitalis gansazRvram ganapiroba. aqve aRsaniSnavia,

rom sabanko seqtoris mier gacemuli sesxebis daaxloebiT 70% ucxour valutaSi gacemul sesxebze modis.

periodi

komerciulibankebisraodenoba

s e s x e b i

erovnul

valutaSi

(aTasi lari)

sesxebi ucxour

valutaSi

(aTasi lari)

12 Tvemde

erovnul

valutaSi gacemul

sesxebze

saprocento

ganakveTebi

12 Tvemde

erovnul

valutaSi gacemul

sesxebze

saprocento

ganakveTebi

12 Tveze meti

vadiT erovnul

valutaSi gacemul

sesxebze

saprocento

ganakveTebi

12 Tveze meti

vadiT erovnul

valutaSi gacemul

sesxebze

saprocento

ganakveTebi

2001 29 89,4 483,0 25 30 17 20

2002 27 96,3 617,5 27 29 13 22

2003 25 95,8 780,1 26 23 19 18

2004 21 138,0 918,0 28 20 21 17

2005 19 409,0 1 420,2 21 22 21 16

2006 17 712,1 2 093,7 20 20 20 16

2007 Ikv 18 766,9 2 354,7 22 21 19 16

2007 IIkv 18 914,7 2 723,2 22 19 19 16

amJamad saqarTveloSi arsebuli baknkebi SesaZlebelia daiyos 3 ZiriTad jgufad:

1.didi bankebis jgufi, romelTa wilad sabanko sistemis mTliani aqtivebis 5%-ze meti modis;

2.saSualo bankebis jgufi, romelTa wilad modis 1-5%;

3.wvrili bankebis jgufi, romelTa wilad modi 15%-ze naklebi.

wlebis ganmavlobaSi saqarTveloSi moqmedi bakebi ZiriTadad upiratesobas aniWebdnen korporatiul da msxvil

klientebs. aRniSnul seqtorze yuradRebis gamaxvileba ar iyo SemTxveviTi. isini mcire da saSualo biznesebTan SedarebiT

naklebi riskis matareblebi iyvenen da flobdnen met likvidul aqtivebs. es damokidebuleba bolo wlebSi

met-naklebad Seicvala, rac gamoiwvia erTis mxriv aseTi klientebis raodenobis Semcirebam da meores mxirv, iseTi

msxvili finansuri organizaciebis gamoCenam bazarze, rogoricaa EBRD, msoflio banki da IFC.

dReisaTvis saqarTveloSi arsebobs finansebis mozidvis mravlferovani saSualebebi, maT Soris sakmad kargad

ganviTarebulia sabanko da mikrosafinanso institutebi. saqarTveloSi arsebuli bankebi momxmarebels sTavazoben

rogorc moklevadian (erT walmde vadiT gacemuli sesxi), aseve grZelvadian sesxebs (weliwadze meti vadiT gacemuli

sesxi).

mTel msoflioSi da maT Soris saqarTveloSic sesxebis gacema xorcieldeba ori kriteriumis gaTvaliswinebiT: 1.

ZiriTadi saSualebebisa da materialuri resursebis arseboba da 2. riskis moculoba. pirveli kriteriumiT gansaz-

Rvra xdeba martivad, resursebi an arsebobs an ara. rac Seexeba riskis dadgenas, es rTuli procesia da ZiriTadaT

iTvaliswinebs ukve arsebuli sesxisa da msesxeblis sakredito da safinanso istoriis Sefasebas. damwyebi biznesis

SemTxvevaSi ar arsebobs aseTi saxis istoria, swored amitom mTels msoflioSi Zalze rTulia sesxis gacema aseTi

tipis biznesze. zemoT aRniSnuli garemoebebidan gamomdinare damwyebi mcire da saSualo biznesisTvis kapitalis

moizidvis ZiriTadaT wyaroebs warmoadgenen megobrebi, naTesavebi, sxvadasxva kompaniebis mflobelebi da sxva. 1

mcire da saSualo zomis sawarmoebze gacemuli sesxebi iyofa mikrosesxebad da saSualo sesxebad. bankebis umravlesoba

orientirebulia mikro sesxebze, romelTa moculoba Seadgens 2 000 dan 50 000 lars, Tumca aRniSnuli

sesxebis meti wili gaicema iuridiul pirebze. sesxiT sargeblobis vadebi umetesad 3-dan 9 Tvemdea da maTi gacema

ZiriTadad xdeba manqana-danadgarebis SesaZenad, sabrunavi saxsrebis Sesavsebad, fiqsirebuli aqtivebis SesaZenad

da sxva.

mcire da saSualo biznesis dafinansebis TvalsazrisiT meore jgufs warmoadgens 50 000-dan 100 000 laramde

moculobis sesxebi. aRniSnul sesxebze bankis saprocento ganakveTi damokidebulia sawarmos saqmianobis saxeze.

iuridiuli pirebze gacemul mcire sesxebze bankebi iTxoven sxvadasxva saxis uzrunvelyofebs, romlebic SesaZloa

iyos : kompaniis kuTvnili qoneba, manqana-danadgarebi, kompaniis damfuZneblis an menejeris piradi qoneba da aseve

mesame piris finansuri garantiebi. rac Seexeba saSualo da msxvil sesxebs, am sesxebis miznobriobidan gamomdinare

uzrunvelyofa moicavs kompaniis uZrav qonebas da sxva ZiriTad saSualebebs, kompaniis likvidur saqonels da materialur

marags da aseve mesame pirTa finansur garantebs.

1 wyaro: saqarTvelos saxelmwifo statistikis departamenti da saqarTvelos erovnuli bankebi.

mikrosesxebi

---

GEORGIAN BUSINESS TODAY

saqarTveloSi, rogorc agraruli potencialis mqone qveyanaSi, mewarmeebis didi raodenoba saqmianobas eweva

agrarul seqtorSi da damatebiTi wyaroebis mozidva maTTvis sakmaod garTulebulia, rac saboloo jamSi xels uSlis

aRniSnuli seqtoris ganviTarebas. bankebisa da mikrosafinanso kompaniebis umravlesoba Tavs ikavebs soflis meurneobis

sferoSi sesxebis gacemisgan, rac ZiriTadaT ganpirobebulia aRniSnul seqtorSi maRali riskis arsebobiT.

miuxedavad arsebuli dabrkolebebisa, qveyanaSi arsebobs saSualebebi, romliTac agrobiznesiT dakavebul pirebs

SeuZliaT damatebiTi resursebis mozidva.

bolo sami wlis maCveneblebis mixedviT komerciuli bankebis mTlian sakredito portfelSi, romelic bankebis

saprocento Semosavlebis miRebis wyaroa, gacemuli mTliani sesxebis 53% anu 3 057 317 aTasi lari vaWrobaze gacemul

sesxebze modis, wilobrivad meore adgilzea mrewvelobaze gacemuli sesxebi _ 1 065 466 aTasi lari anu 18%,

mesame adgili ukavia mSeneblobaze gacemul sesxebs _ 438 844 aTasi lari anu 75 da mxolod 1% anu 56 425 aTasi

lari modis soflis-meurneobaze gacemuli sesxebis wilad (aRniSnuli informacia moicavs 2005 _ 2007 wlis anvari

agvistos monacembs).

am monacemebidan naTlad Cans ekonomikis realuri seqtoris dakreditebis arasaxarbielo mgdomareoba. marTalia,

vaWrobaSi dasaqmebulia mcire da saSualo biznesis didi nawili, magram aqve unda aRiniSnos, rom vaWrobaze gacemuli

sesxebis umravlesoba ZiriTadad mza prduqciis realizacias ukavSirdeba (rogorc wesi importul saqonels), xolo

iseT dargebs romelic SesaZloa saqarTvelosTvis ufro prioritetuls seqtors warmoadgendes, magaliTad soflis

meurneoba masze sesxebis mxolod 1% modis, Tumca am seqtorSi dasaqmebulia mosaxleobis daaxloebiT 2/3.

komerciuli bankebis mier gacemuli sesxebi dargebis mixedviT

(aTasi lari) 2

1 400 000

1 200 000

1 000 000

800 000

600 000

400 000

200 000

0

სოფლის

მეურნეობა

მრეწველობა

მშენებლობა

ვაჭრობა

სასტუმროები

და

რესტორნები

2005 წელი 2006 წელი 2007 წელი (იანვარი - აგვისტო)

soflis meurneobaSi dafinansebis ZiriTad wyaros mainc bankebi da mikrosafinanso organizaciebi warmoadgenen.

dReisaTvis arsebuli komerciuli bankebidan mxolod eqvsi maTgani da ori mikrosafinanso organizacia gascems

sesxs agrobiznesis ganviTarebisTvis. gansxvavebulia TiToeuli bankisTvis sesxis miRebisTvis dasakmayofilebeli

da sesxis gacemis pirobebi.

komerciuli bankebis mier gasacemi agro sesxis moculoba meryeobs 50 aSS dolaridar _ 300 000 aSS dolaramde,

Tumca zogierTi banks sasoflo-sameurneo saqmianobis TiToeuli tipisTvis specialurad SemuSavebuli aqvs individualuri

finansuri produqtebi, romlebic iTvliswinebs vadianobas, sezonur Semosavlebsa da regionis sfecifikas.

aseve gansxvavebulia sesxis gacemis vadac da igi meryeobs 1 Tvidan 10 wlamde da vadis Sesabamisad icvleba

sesxis saprocento ganakveTi romelic iwyeba 15 %-dan.

bankebis mixedviT aseve gansxvavebulia dasafinansebeli saqmianobis saxeebi, Tumca arsebobs gamonaklisebic.

magaliTad erT-erTi bankisTvis dafinansebis nebadarTuli saqmianobebia: agrodamuSaveba, dakalibreba, SefuTva

da daxariseba, sasoflo-sameurneo warmoebisTvis aucilebeli masalebis warmoeba da sxva, garda im saqmianobebisa,

romelsac SesaZloa raime uaryofiTi zegavlena hqondes garemoze.

zogierTi bankis maT mier gacemul sesxze adgenen jarimebsa da saSeRavTo periodebs. jarima vrceldeba yovel

vadagadacilebul dReze vadagadacilebuli Tanxis 0.5%-is odenobiT, xolo rac Seexeba saSeRavaTo periods igi

SesaZloa iyos 3-dan 6 Tvemde. magaliTad Tu bankma romelime mewarmes dauwesa 6 Tviani SeRavaTiani grafiki es

imas niSnavs, rom mewarme 6 Tvis ganmavlobaSi gadaixdis mxolod bankis procents, xolo mosavlis aRebis Semdgom

ki moxdeba ZiriTadi kapitalis dafarva.

agro sesxis misaRebad mewarmem an fizikurma pirma unda Seavsos specialuri sakredito ganacxadi, romelsac Tan

unda daerTos piradobis mowmobis qsero asli, xolo giravnobis arsebobis SemTavevaSi amonaweri sajaro reesatridan.

zogi komerciuli banki giravnobas iTxovs mxolod 10 000 larze meti moculobis sesxis gacemaze. mas Semdeg rac

mewrme srulad Seavsebs sakredito ganacxads, Semdeg bankis warmoamadgenlis mier xdeba sawarmos adgilze Semowmeba

da yovelive amis Semdgom ki sesxis gacema. rac Seexeba sesxis gacemis vadebs, vinaidan bankebis mier aRniSnuli

segmenti jer kidev aTvisebis procesSia, ar arsebobs mkacrad dadgenili vadebi da igi meryeobs 1-dan 5 dRemde.

2 wyaro: saqarTvelos saxelmwifo statistikis departamenti da saqarTvelos erovnuli bankebi.

სხვა

mikrosesxebi

27

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28

`t e s t i

SegiZliaT Tu ara

gadawyvetilebis miReba

1. SgiZliaT Tu ara Zvel samuSao adgilze,

sruliad axal wesebTan, muSaobis axal stilTan

Segueba?

diax

ara

2. advilad eCveviT axal koleqtivs?

diax

ara

3. SegiZliaT Tu ara saxalxod gamoTqvaT Tqveni

azri, imis miuxedavad, rom iciT igi ewinaaRmdegeba

xelmZRvanelis Sexedulebebs?

diax

ara

4. Tu ki sxva dawesebulebaSi ufro maRal xelfass

SemogTavazeben, daTanxmdebiT samuSaod iq

gadasvlaze?

diax

ara

5. SegiZliaT Tu ara daSvebul SecdomaSi uaryoT

Tqveni danaSauli da moZebnoT gasamarTlebeli

mizezi?

diax

ara

6. raimeze uaris Tqmis SemTxvevaSi iZleviT

Tu ara WeSmarit axsna-ganmartebas `Semarbilebeli~

mizezebisa da garemoebebis gareSe?

diax

ara

GEORGIAN BUSINESS TODAY

7. seriozuli diskusiidan gamomdinare Segi-

ZliaT Tu ara SeicvaloT Sexeduleba raime sakiTx-

Tan dakavSirebiT?

diax

ara

8. Tqven kiTxulobT vinmes namuSevars (valdebulebis

an ubralo Txovnis gamo), Camoyalibebuli

azri sworia, Tumca Tqven fiqrobT, rom Tqven sxvanairad

CamoayalibebdiT mas. datovebT yvelafers

ise, rogorc aris, Tu daiJinebT yvelaferi Tqveneburad

Secvalon?

diax

ara

9. maRaziaSi mogewonaT nivTi, romelic mocemul

momentSi arc Tu ise gWirdebaT, iyidiT Tu ara

mas?

diax

ara

10. momxibvleli adamianis gamo SeiZleba Tu

ara SeicvaloT raimeze Sexeduleba?

diax

ara

11. adrianad gegmavT Tqvens Svebulebas?

diax

ara

12. yovelTvis asrulebT danapirebs?

pasuxebi

diax

ara

kiTxva #

1 2 3 4 5 6 7 8 9 10 11 12

diax 3 4 3 2 0 3 2 2 0 0 1 2

ara 0 0 0 0 4 0 0 0 2 3 0 0

---

testis Sedegebi:

9 qula: Tqven gadauwyveteli adamiani xarT, yvelafers

zedmetad didxans `woniT~, Tu ki SesaZlebelia

gadawyvetilebis miReba sxvas gadaabaroT

amoisunTqvaT xolme. sanam raimes gadawyvetT

xSirad ekiTxebiT sxvebs azrs da xSirad iRebT sanaxevro

gadawyvetilebebs. Sekrebebze Cumad yofnas

amjobinebT, Tumca kulvarebSi ikrebT gambedaobas

da mWermetyvelebasac iwyebT. TqvenTan

muSaoba Znelia. ganaTlebis, erudirebulobisa da

gamocdilebis miuxedavad, Tqveni xasiaTi aqveiTebs

Tqveni `sargeblianobis koeficients~. Tqvenze

dayrdnoba Znelia, radgan SeiZleba adamianebs imedebi

gaucruoT. ra Tqma unda xasiaTis gamocvla

Znelia, magram SesaZlebeli.

19-28 qula: Tqven sakmaod advilad iRebT gadawyvetilebas,

Tqveni logika da gamocdileba gexmarebaT

umetes SemTxvevaSi swori gadawyvetileba miiRoT.

sakuTari Tavis imedi gaqvT, iTvaliswinebT

sxvebis azrsac, Tumca arcTu ise xSirad mimar-

TavT maT rCevisaTvis. miRebul gadawyvetilebas

bolomde icavT, magram Tu ki dadasturdeba maTi

mcdaroba, aRar agrZelebT Rirsebis dacvas. es yvelaferi

kargia, magram SeecadeT yovelTvis iyoT

obieqturi, nu TvliT sircxvilad im sakiTxebTan

dakavSirebiT konsultaciebs, romelSic arakompetenturi

xarT.

10-18 qula: Tqven sakmaod frTxili xarT gadawyvetilebis

miRebisas, Tumca roca swrafi moqmedebaa

saWiro ar nebdebiT. yoymanobT maSin, roca

dro gaqvT. aseT dros mogeZalebaT xolme eWvi

da survili giCndebaT yvelaferi gadasinjoT da

SeaTanxmoT xelmZRvanelobasTan, miuxedavad imisa,

rom gadawyvetileba Tqvens doneze unda iqnes

miRebuli. Tqvens gamocdilebas daeyrdeniT, is

gikarnaxebT rogor unda moiqceT, bolos da bolos

Tqvens daqvemdebarebul pirebsac hkiTxeT azri.

29 da meti: TqvenTvis ucnobia cneba `gaduwyveteloba~,

Tqven sakuTar Tavs yvela aspeqtSi kompetenturad

TvliT, amitom saWirod ar migaCniaT dainteresdeT

vinmes mosazrebiT. erTmmarTveloba

gesmiT, rogorc gadawyvetilebis erTpirovnulad

miReba. am sakiTxTan dakavSirebiT SekiTxvebi

gaRizianebT da amas arc malavT. Tqven mogwonT,

roca Zalauflebisa da gadawyvetilebis miRebis

unaris mqoned mogixsenieben. imisaTvis, rom gaamarTloT

aseTi Sexeduleba, zogjer uaryofT sxvebis

Wkvianur azrebsac ki. Secdomebs mZafrad

ganicdiT, gjeraT, rom maTSi sxva aris damnaSave.

yvela sakuTari Sexedulebis `ucodvelobis~ rwmena

seriozuli naklia. Tqveni aseTi xasiaTi da

muSaobis stili Trgunavs Tqvens daqvemdebarebul

pirebs da ukargavs iniciativas, damoukideblobisaken

swrafvas. yovelive es xels uSlis muSaobis

process da zians ayenebs koleqtivis fsiqologiur

klimats. Tqven saswrafod unda SeicvaloT muSaobis

stili.

---

30

Tavisuflebis indeqsi

ekonomikuri Tavisuflebis indeqsiT

saqarTvelo 35-e adgilzea msoflioSi

The Wall Street Journal da The Heritage Foundation mier

Catarebuli kvlevis Sedegad saqarTvelo msofliSi

ekonomikuri Tavisuflebis indeqsiT 35 adgilze gan-

Tavsda. evropis 41 qyevnidan saqarTvelo 20 adgilzea

rac saSualo Sedegia. wina welTan SedarebiT saqarTvelos

reitingi 3.9 procentiT gaizarda, rac nawilobriv

gamoiwvia meTodurma cvlilebebma da ZiriTadad Sromis

Tavisuflebis kriteriumis gazrdam.

ekonomikuri Tavisuflebis indeqsis aTi maCvenebeli

saqarTveloSi:

biznesis Tavisufleba 78.9 %

CvenTan biznesis dawyebisTvis saSualod saWiroa 16

dRe, rac msoflio saSualo maCvenebelze (48 dRe) samjer

naklebia. mocemuli upiratesoba xels uwyobs samuSao adgilebis

Seqmnas. biznesis dawyebis, funqcionirebisa da

daxurvis Tavisufleba saTanadod aris daculi sakanonmdeblo

garemoTi.

vaWrobis Tavisufleba 61.8 %

savaWro reJimebs libaralizaciis miuxedavad, soflis

meurneobis sufsidireba da uunaro sabaJo sistema, ganapirobebs

savaWro fasis zrdas.

fiskaluri damoukidebloba 94.2 %

saqarTvelos aqvs dabali sagadasaxado ganakveTebi.

yvelaze didi gadasaxadia 12 procenti fizikuri pirebisTvis,

xolo iuridiuli pirebisTvis 20 procenti. sagadasaxado

Semosavali gasuli wlis SedegebiT mSp-s 18.2

% Seadgens.

reitingi

saerTo procenti

biznesis

Tavisufleba

vaWrobis

Tavisufleba

fiskaluri

daoukidebloba

GEORGIAN BUSINESS TODAY

mTavrobisgan damoukidebloba 91.3%

2006 wlis monacemebiT samTavrobo xarjebi mSp-s 19.1

%-is, xolo samTavrobo Semosavlebi 0.7 %-is tolia.

monetaruli damoukidebloba 77.9%

saqarTveloSi 2003-2005 wlebTan SedarebiT inflaciis

done gaizarda. mocemuli Sefaseba arastabiluri fasebiT

aris gamowveuli. faswarmoqmna xdeba sabazro pirobebSi

Tumca saxelmwifos SeuZlia kontoli daawesos

fasebze mis sakuTrebaSi arsebuli biznesebis meSveobiT.

mTavroba aseve axdens soflis meurneobis sufsidirebas.

Sesabamisad 5 % akldeba monetaruli damoukideblobis

maCvenebels.

investirebis Tavisufleba 60.0 %

saqrTvelom ganaxorciela struqturuli reforma sainvesticio

garemos gaumjobesebisTvis. ucxoel investorebs

ar aqvT aranairi SezRudva investirebisas adgilobrv

kompaniebSi, aqciebSi, obligaciebSi an sxva saxis

sakuTrebaSi. rogorc adgilobriv ise ucxoel investors

SeuZlia miiRos licenzia erTi sarkmlis principiT 24

saaTSi. investorebs Tavisuflad SeuZliad monawileoba

miiRon privatizaciis procesSi.

sasamarTlo sistemis araefeqturoba

da korufcia aris mTavari

winaaRmdegoba ucxoeli investorebisaTvis.

sakuTrebis ufleba 30.0%

miuxedavad saxelmwifos

mcdelobisa gazardos samar-

Tlianobis done, sasamarTlos

korumpirebuloba isev rCeba

mniSvnelovnad problemad. antikorufciuli

programis farglebSi

daWeril iqna mravali

saxelmwifo moxele da

biurokrati

korufciisgan damoukidebloba

23.0%

2005 wlis monacemebiT saqarTvelom am indeqsis mixedviT

(Transparency International’s Corruption Perceptions Index

) 158 qveynidan 130-e adgili daikava.

Sromis damoukidebloba 99.9 %

Sromis bazari funqcionirebs maRalefeqturi regulirebis

meTodebiT, rac zrdis mwarmoeblurobasa da

dakavebulobis dones. wesebi romliTac SeiZleba samuSao

saaTebis gazrda an SeTanxmeba aris Zalian moqnili.

saqarTvelo aris lideri Sromis Tavisuflebis kuTxiT.

mTavrobisgan

damoukidebloba

saqarTvelo 35 68,7 78,9 61,8 94,2 91,3 77,9 60 70 30 23 99,9

somxeTi 32 69,4 84,5 75,6 93,1 91,6 79,7 60 70 30 29 80,9

TurqeTi 83 59,3 67,4 76,0 79,4 69,9 70,2 50 50 50 35 45,4

azerbaijani 107 55,4 58 67,6 87,2 86,6 76,8 30 30 30 22 65,4

ruseTi 120 54 66,6 62,6 86,3 71,6 62,8 30 40 30 24 66,2

avstria 25 71,3 79,8 76,6 66,9 40,5 85,7 70 70 90 87 46,8

monetaruli

damoukidebloba

investirebis

damoukidebloba

finansuri

damoukidebloba

sakuTrebis ufleba

korufciisgan

damoukidebloba

Sromis

damoukidebloba

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Sps `avtomeqanikuri qarxana~ aRWurvilia

msxvili komleqsuri simZlareebiT,

romelTa gamoyenebiT SesaZlebelia

damzaddes manqanaTmSeneblobis profilis

sxvadasxva detalebis nomenklatura.

qarxanas gaaCnia unikaluri

Carx-danadgarebi, romelTa analogi

aramarto saqarTveloSi aramed kavkasiaSic

ar gvxvdeba, maTi gamoyenebiT

SesaZlebelia damuSavdes didi

gabaritebis mqone detalebi. qarxnis

potencialma, teqnikurma bazam da personalis

kvalifikaciam saSualeba

mogvca dagvemyarebina biznes partnioruli

urTierToba iseT cnobil

evropul kompaniebTan rogorebic

arian : Sveduri -”SKF” , germanuli-

“Claas”, italiuri “Fantuci” da “Firi”.

garda amisa mWidro biznes kavSirebi

gvaqvs wamyvan qarTul kompaniebTan:

saqarTvelos rkinigza, saq.cementi

(Heidelberg Cement - Georgia), mompovebeli

maRaroebi, hesebi da sxva.

sawarmos potenciali xasiaTdeba Semdegnairad:

1. metalurgiuli saamqro

ruxi Tujis detalebis Camosxma

woniT 0,5-8000 kg.

foladis detalebis Camosxma,

woniT 0,5-5000 kg.

zemtkice Tujis Camosxma germanuli

“GIZAG”-is tipis avtomatur

xazze woniT 0,5-250 kg.

2. mcire meqanikuri, Termuli

da liTondafarvis saamqro

am warmoebaSi arsebuli universaluri

Carx-danadgarebis teqnikuri mdgomareoba

saSualebas iZleva damzaddes

maRali sizustis manqanaTmSeneblobis

profilis detalebi, SemTxvevaSi

CautardeT maT Termuli damuSaveba

(cementacia, wrToba, moSveba),

quTaisis avtomeqanikuri qarxana

Kutaisi AutoMechanical Plant

maRali sixSiris deniT wrToba (ТВЧ),

da antikoroziuli dafarva galvanuri

dafarvis xazebis gamoyenebiT.

3. sawnexe saamqro

SesaZlebelia furclovani masalisagan

sisqiT 0,5 _ 10 mm. detalebis

civad datvifrva, risTvisac saamqro

aRWurvilia meqanikuri, erTmagi da

ormagi qmedebis wnexebiT, simZlavriT

25-2500 t, magidis maqsimaluri

gabaritebiT 2800X4000 mm, Ggermanuli

warmoebis “ERFURT”-is wnexebis

gamoyenebiT. namzadebis daWrisaTvis

gamoiyeneba wnex-makratlebi. amave

saamqroSi organizebulia SeduRebis

procesebi, rogorc wertilovani, ise

eleqtrorkaluri da airovani me-

TodebiT SeduRebisaTvis.

4. saiaraRo saamqro

am saamqroSi, maRali sizustis

programuli marTvis Carxebis gamoyenebiT

mzaddeba sxvadasxva saxis

teqnologiuri aRWurviloba, rogoricaa:

cxeli da civi tvifrebi; wnexformebi;

liTonisa da xis modelebi;

mWreli da mzomi iaraRebi.

5. mZime meqanikuri saamqro

saamqro aRWurvilia, unikaluri

did gabaritiani CarxebiT: (saxarato,

karuseluri, grZiv safrezo,

SigsaCarxi, kbilsaWreli da sxva).

romelzec SesaZlebelia damzaddes

detalebi romelTa:

maqsimaluri diametria -3000 mm,

maqsimaluri sigrZe -12000 mm, maqsimaluri

wona -20 t.

6. samWedlo saamqro

maRali simZlavris (10 tonamde)

uroebis da wnexebis (2500 t) gamoyenebiT

warmoebs sxvadasxva zomis detalebis

cxlad datvifrva, sawarmos

saiaraRo saamqroSi damzadebuli cxeli

tvifrebis gamoyenebiT, woniT

70 kg-mde.

7. naxSirorJangis saamqro

am saamqroSi Tanamedrove teqnologiuri

xazis gamoyenebiT xdeba maRali

xarisxis naxSirorJangis miReba,

rogorc kvebis aseve mZime mrewvelobisaTvis.

8. centraluri da mzomelobiTi

laboratoria

mzomelobiT laboratoriebSi warmoebs

saiaraRo saamqroSi damzadebuli

mWreli da mzomi iaraRebis

kontroli, aseve axali nimuSebis universaluri

Semowmeba.Aam mizniT laboratoria

aRWurvilia, ucxouri cifruli

da eleqtruli sazomi xelsawyoebiT

da danadgarebiT. centralur laboratoriaSi

warmoebs liTonuri masalebis

da metalurgiuli warmoebis

`mowmeebis~ qimiuri Semadgenlobis

da meqanikuri Tvisebebis dadgena.

quTaisis ofisis misamarTi Tbilisis ofisis misamarTi

tel: +995 331 75520 tel: +995 332 210279

tel/faqsi: +995 331 93556 tel/faqsi: +995 331 210280

el.fosta: info@kamp.ge el.fosta: kamp@gig.ge

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EISSN 1987 5576