menejmentis safuZvlebi
menejmentis safuZvlebi
menejmentis safuZvlebi
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unda SeirCes an Seicvalos, rom momxmarebelTa SegnebaSi igi saitis<br />
unikalur xasiaTTan asocirdebodes. magaliTad, sait Ask.com-s, romlis<br />
mizanic praqtikulad nebismier SekiTxvebze pasuxis gacema iyo, Zalian<br />
xelsayrelad Seucvales saxeli Ask Jeeves-ad (“hkiTxe jivzs”).<br />
am etapze kompaniis garSemo xmauris Sesaqmnelad SeiZleba<br />
sazogadoebasTan urTierTobis kompetenturi saagentos mowveva, rac<br />
klientebisa da investorebis mizidvas Seuwyobs xels. aranakleb<br />
mniSvnelovania myidvelTa Tanamegobrobis Seqmna, raTa maT Tavad<br />
gaavrcelon informacia axali kompaniis Sesaxeb. dResdReobiT yvelaze<br />
meti popularobiT is saitebi sargeblobs, romelTa momxmareblebsac<br />
saSualeba aqvT maTTvis saintereso sakiTxebTan dakavSirebiT erTmaneTs<br />
azrebi gauziaron.<br />
msoflioSi cnobili internet portali Amazon.com-i Tavis myidvelebs<br />
da ubralod saitze Semsvlelebs sTavazobs daweron recenziebi wignebis<br />
Sesaxeb (romlebsac amis Semdgom sxva momxmareblebi naxaven) da Seafason,<br />
Tu ramdenad sasargebloa sxva momxmareblebis gamoxmaureba.<br />
meore, aseve Zalian popularuli da warmatebuli internet kompania, E-<br />
Bay-s auqcionis monawileebi afaseben TavianT STabeWdilebebs yidvagayidvis<br />
Sesaxeb, amasTan yoveli monawilis jamuri Sefaseba Sesabamisi<br />
niSnis saxiT gamoisaxeba. bevri monawile cdilobs TanamegobrobaSi maRali<br />
statusi SeinarCunos, rac niSnavs, rom igi yuradRebiT adevnebs Tvals<br />
Tavis maCveneblebs. klientebs sTavazoben aseve internet saubrebs<br />
(„CeTebs“), gancxadebaTa dafebs da sainformacio biuletenebis dagzavnas.<br />
es yvelaferi e-bay-s sadReRamiso forumad aqcevs im adamianebisTvis,<br />
romlebic vaWrobiT arian gatacebulni an ubralod sxvadasxva hobiT<br />
erTobian. myidvelTa Tanamegobrobis idea imiTaa kargi, rom adamianebs<br />
moswonT ukukavSiris meqanizmSi monawileobis miReba da maTnairi<br />
interesebis mqone sxva individebTan urTierToba.<br />
damatebiTi dafinanseba. praqtikulad yovel internet-kompanias zrdisa<br />
da gafarToebisTvis damatebiTi saxsrebi sWirdeba. mewarme Tavis<br />
TanamSromlebs unda uxdides xelfass, uvlides infrastruqturas,<br />
axorcielebdes marketingul saqmianobas.<br />
amas garda, kompaniis ganviTarebasTan erTad mas SeiZleba dasWirdes<br />
axali TanamSromlebi, damatebiTi saofise farTi, axali aRWurviloba an<br />
programuli uzrunvelyofa. mocemul etapze dafinansebis aSkara wyaro<br />
venCuruli kapitalia. venCuruli kapitalis firmebi – es aris kompaniebis<br />
an kerZo pirTa jgufebi, romlebic fuls abandeben axal perspeqtiul<br />
organizaciaSi sakuTrebisa da mogebis wilis sanacvlod.<br />
magaliTad, 1999w. internet-kompaniebSi yvelaze didi saxsrebi Cado<br />
amerikulma organizaciam saxelad Softbank Venture Capital. venCuruli<br />
kapitalis sxva wyaroebi SeiZleba iyos msxvili korporaciebi, romlebsac<br />
surT Tavisi adgili daimkvidron internetis ganviTarebad ekonomikaSi.<br />
Microsoft, Cisco Systems, Intel da sxva korporaciebma axal eleqtronul<br />
kompaniebSi uzarmazari Tanxebi daabandes, sanacvlod ki recipient<br />
kompanieSi sakuTrebis wilebi miiRes. mravali internet-kompania qmnis<br />
direqtorTa sabWos, riTac cdilobs stabilurobis da mudmivobis<br />
SegrZnebis Seqmnas da Tavisi biznesis xarisxobrivad axal doneze ayvanas.<br />
direqtorTa sabWo Tvalyurs adevnebs imas, rom kompaniam SeinarCunos<br />
Tavisi warmatebis sakvanZo faqtorebze orientacia.<br />
partniorobebis Seqmna. kidev erTi roli, romelsac direqtorTa sabWo<br />
asrulebs, aris aliansebis Seqmna sxva kompaniebTan, romelTa gareSec<br />
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