menejmentis safuZvlebi
menejmentis safuZvlebi
menejmentis safuZvlebi
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divizionaluri struqtura yvelaze ufro adekvaturia msxvili<br />
kompaniebisTvis. msxvili korporaciebis umetesoba Sedgeba biznesqvedanayofebisgan,<br />
romlebic mowodebulni arian gadawyviton sxvadasxva<br />
amocanebi, moemsaxuron sxvadasxva klientebs an awarmoon specifiur<br />
bazrebze orientirebuli saqoneli. divizionaluri struqtura yvelaze<br />
ufro efeqturi aRmoCndeba xolme im SemTxvevebSi, rodesac msxvili<br />
organizacia awarmoebs sxvadasxva, maRal moculobiT bazrebze<br />
orientirebul saqonels, radgan yoveli qvedanayofi (divizioni)<br />
damoukidebel bizness warmoadgens.<br />
magaliTad, kompania Microsoft-i moicavs Svid qvedanayofs, romelTagan<br />
TiToeuli garkveul saqonels uSvebs da garkveul myidvelebs emsaxureba.<br />
merve, kvleviTi qvedanayofi axorcielebs samecniero samuSaoebs<br />
organizaciis danarCeni divizionebis interesebisTvis. menejerebs ufleba<br />
aqvT marTon Tavisi qvedanayofebi sakuTari Sexedulebisamebr, dasaxuli<br />
miznebis miRwevis farglebSi.<br />
organizaciis principi. nax. 3.5-ze erTmaneTTan aris Sedarebuli<br />
funqcionaluri da divizionaluri struqturebi. divizionalur<br />
struqturaSi qvedanayofebi warmoadgens avtonomiur saorganizacio<br />
erTeulebs, romelTagan TiToeulSi aris saqonlis da momsaxurebis<br />
warmoebis uzrunvelmyofeli funqcionaluri ganyofilebebi.<br />
rogorc naCvenebia nax. 3.5-ze, TiToeuli funqcionaluri ganyofileba<br />
flobs Sesabamisi saqonlis warmoebisTvis aucilebel resursebs.<br />
magaliTad, funqcionalur struqturaSi yvela inJineri dajgufebulia<br />
kvlevisa da damuSavebis ganyofilebaSi, sadac isini muSaoben organizaciis<br />
mier gamoSvebul yvela saqonelze. divizionalur struqturaSi<br />
ganyofilebebis kvleva da damuSaveba yalibdeba TiToeul qvedanayofSi,<br />
maTSi naklebia im TanamSromelTa ricxvi, romelTa yuradRebac erT<br />
sasaqonlo xazze koncentrirdeba. amgvarad, xdeba ganyofilebebis<br />
“dublireba” sasaqonlo xazebis mTel “sigrZe-siganeze”.<br />
ZiriTadi sxvaoba divizionalur da funqcionalur struqturebs<br />
Soris imaSi mdgomareobs, rom TiToeuli funqciis subordinaciis jaWvebi<br />
ierarqiis ufro dabal doneebze ikribeba. divizionalur struqturaSi<br />
(nax. 3.5b) kvlevisa da damuSavebis da marketingis ganyofilebebs, sawarmoo<br />
da safinanso departamentebs Soris uTanxmoebebi gadawydeba ara<br />
prezidentis mier, aramed qvedanayofebis doneze.<br />
amgvarad, divizionaluri struqtura decentralizacias uwyobs xels.<br />
miRebuli gadawyvetilebebi delegirdeba ukidures SemTxvevaSi, erTi doniT<br />
qveviT mainc ierarqiaSi, prezidenti da sxva umaRles menejerebs ki<br />
SesaZlebloba eZlevaT, yuradReba strategiul problemebze gaamaxvilon.<br />
upiratesobebi da naklovanebebi. saSualo zomis kompaniisTvis arc<br />
ise advilia airCios erT-erTi funqcionaluri da divizionaluri<br />
struqturebidan, radgan TiToeul maTgans aqvs rogorc upiratesobebi, ise<br />
naklovanebebi (divizionaluri struqturis upiratesobebi da naklovanebebi<br />
warmodgenilia cxrilSi 3.2). TanamSromlebisa da resursebis ganawileba<br />
divizionaluri xazebis gaswvriv xels uwyobs kompaniis moqnil, operatiul<br />
reagirebas garemos cvlilebebze, radgan TiToeuli biznes-erTeuli arc<br />
ise didia da kargad “ewereba” garemoSi. imis gamo, rom TanamSromelTa<br />
yuradReba erT sasaqonlo xazzea koncentrirebuli, myidvelTa<br />
moTxovnilebebi umaRles doneze kmayofildeba.<br />
umjobesdeba qvedanayofis funqcionaluri ganyofilebebis saqmianobis<br />
koordinaciac, radgan TanamSromlebi “erT WerqveS” arian Tavmoyrilni,<br />
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