menejmentis safuZvlebi
menejmentis safuZvlebi
menejmentis safuZvlebi
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imijis gauaresebas gamoiwvevda. Harace Chang ebrZana rom Seemcireba warmoeba.<br />
magram kompania agrZelebda warmoebas da yidda produqts CineTSi, iaponiaSi<br />
da sxva qveynebSi. New Balance mimarTa sasamarTlos rom SeewyvitaT<br />
warmoeba. Harace Chang sapasuxo dartyma ganaxorciela da warmoadgina Zveli<br />
dokumenti, romlis mixedviT kompanias eZleoda ufleba gamoeSva produqcia<br />
kontraqtis vadis gasvlamde. yvelaferi damTavrda imiT, rom kompania,<br />
romelic aqamde New Balance-is strategiul partniorad iTvleboda, gaxda<br />
misi globaluri konkurenti. warmoidgineT, rom xarT menejeri, romelic<br />
muSaobs saerTaSoriso gayodvebis vice-prezidentis xelmZRvanelobis qveS<br />
da gaigeT, rom sabazo modeli isev gamodis CineTSi da iyideba iaponur<br />
maRaziebSi, romelic vaWrobs fasdaklebiT, 20$ calze. Tqven gsurT<br />
brendis da firmis reputaciis dacva, magram Tqvens Zalebs aRemateba Horace<br />
Clang-is gaCereba.<br />
varianti A. gaagzavniT iaponur savaWro qselSi Setyobinebs sabazo<br />
modelis gayidvis Sewyvetaze im mizeziT, rom New Balance mas falsifikaciad<br />
Tvlis da ar unda momxmareblis motyueba.<br />
varianti B. Seatyobinebas momxmarebels tyuilis Sesaxeb. ganaTavsebT<br />
iaponur presaSi gancxadebas, rom CineTSi gamoSvebul sabazo models New<br />
Balance falsifikaciad Tvlis.<br />
varianti C. mimarTavT iaponur savaWro qsels winadadebiT SeisyidoT<br />
New Balance-is darCenili maragi, im mizniT, rom gamoitanoT is bazridan.<br />
situaciis analizi<br />
НБА gaxda pirveli sportuli liga, romelmac SeZlo SeeZina<br />
globaluri xasiaTi. erT dros nacionaluri sportis saxeobis gadaqceva<br />
Zalian warmatebuli globalur komerciul sawarmod moxda xelmZRvanelobis<br />
mier globalur garemoSi marTvis principebis kargad gagebis Sedegad.<br />
Zalian bevrad globaluri warmateba ganapiroba ligis mTavarma menejerma<br />
devid sternma, romelic mizanmimarTulad miiwevda iqiTken, rom НБА<br />
globaluri brendi gamxdariyo. is amtkicebs: `kalaTburTi-universaluri<br />
enaa, is globalur safuZvelze unda ganviTardes? profesionalurma<br />
kalaTburTma didi interesi 1999 wels gamoiwvia, roca НБА gaxda<br />
sayovelTaod cnobili. SeiZleba vkiTxoT nebismier Cinels, romelia yvelaze<br />
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