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natale a Merano - Merano Magazine

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Tourists that come to <strong>Merano</strong>/Meran<br />

have always greatly appreciated its mild<br />

spring and its golden autumn. Those who<br />

are thinking of coming to <strong>Merano</strong> seldom<br />

if ever consider coming in winter. So why is<br />

that? It is certainly the case that Meran/o<br />

cannot compete with a large city when<br />

it comes to cultural attractions and the<br />

ski slopes are more suited to families and<br />

gourmets than avid skiers. The Christmas<br />

period tends to attract visitors from northern<br />

Italian cities and regions, and <strong>Merano</strong><br />

as a year-round tourist destination does<br />

not convince due to its lack of events and<br />

attractions.<br />

But slowly things are changing. The <strong>Merano</strong><br />

Marketing Company is doing a sterling job<br />

in promoting <strong>Merano</strong> and the surrounding<br />

area as a tourist destination with the<br />

publication of its Meran-o <strong>Magazine</strong>, whose<br />

winter issue aims to shine a spotlight on the<br />

period from October to March.<br />

So what should be the focus of the winter<br />

issue? Well, the extraordinary architecture<br />

of the Kursaal in <strong>Merano</strong> with a look back<br />

into its history is a starting point. And then<br />

there are features on the numerous events<br />

that characterize <strong>Merano</strong>’s autumn, with<br />

the chestnut trees in Tesimo/Tisens acting<br />

as cultural-gastronomic ambassadors.<br />

There is also a focus on the health profession,<br />

where the themes of the sauna and<br />

the health benefits of perspiration will be<br />

examined. And then there is a focus on the<br />

Christmas period and the Christmas Market.<br />

And on alternative tourism opportunities<br />

on the Val Senales/Schnalstal glacier.<br />

And on eco-sustainable sports in the five<br />

skiing areas around <strong>Merano</strong> and on specific<br />

life stories in and around the area presented<br />

by the artist and graphic designer, Renzo<br />

Panfilo. As well as tips and news, useful information<br />

and advice – all this is what is in<br />

the winter issue. So as you can see, <strong>Merano</strong><br />

and its surrounding area most certainly do<br />

have a lot to offer… even in the winter!<br />

DIE PFLEGELINIE<br />

AUS DEN BERGEN<br />

SÜDTIROLS<br />

LA LINEA DI BENESSERE<br />

DALLE MONTAGNE<br />

DELL‘ALTO ADIGE<br />

www.trehs.com<br />

blauhaus.it

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