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MADE IN TUSCANY I 100 anni del Cocktail Negroni by Marco Gemelli, Federico Bellanca, ph. Luca Managlia COCKTAIL NEGRONI THE FIRST 100 YEARS I MIEI PRIMI 100 ANNI THE IMPORTANT ANNIVERSARY CELEBRATED AT HARRY’S BAR FLORENCE FESTEGGIATO ALL’HARRY’S BAR FIRENZE L’IMPORTANTE ANNIVERSARIO A close up of the cocktail Un primo piano del cocktail There are stories which seem to have been made purposely to inspire novelists. Stories of extraordinary lives, rich in twists and unexpected passages, with surprising epilogues. The story of count Camillo Negroni, born and died on the banks of the Arno (1868 - 1934) is one of these. That’s right, because if the beginning and the end of his saga took place right here in the Tuscan capital, all that lies in between is an extraordinary journey which, after one hundred years, still fascinates lovers of mixed drinks. Even after a century from his birth, indeed, the cocktail bearing his name has lost nothing of its international appeal and is confirmed as the second most popular drink in the world after the “Old Fashioned”. Everything started in Florence where the count Negroni was born into a noble family, Italian father and British mother, Ada Savage Landor, daughter of the poet Walter Savage Landor. Romantic and restless, he got into trouble for sentimen- - 30 - Ci sono storie che sembrano fatte apposta per ispirare i romanzieri. Storie di vite straordinarie, ricche di colpi di scena e passaggi inaspettati, con epiloghi sorprendenti. La storia del conte Camillo Negroni, nato e morto sulle rive dell’Arno (1868 – 1934) è una di queste. Già, perché se l’inizio e la fine della sua epopea si svolgono proprio nel capoluogo toscano, tutto ciò che sta in mezzo è un viaggio straordinario che a cent’anni di distanza ancora affascina gli amanti del bere miscelato. Anche dopo un secolo dalla sua nascita, infatti, il cocktail che porta il suo nome non ha perso nulla del suo appeal internazionale e si conferma il secondo drink più gettonato al mondo dopo l’Old Fashioned. Tutto ha origine a Firenze, dove il conte Negroni nasce da nobile discendenza, padre italiano e madre inglese Ada Savage Landor figlia del poeta Walter Savage Landor. Di animo romantico e irrequieto, fin da giovane si mette nei
tal reasons at a young age and - as was the custom at that time - was forced to leave to save his honour. Here is where his journey starts: in Wyoming as a cow-boy, at New York teaching fencing and in London amongst the high society. A real and true cosmopolitan training which brings him to Florence once more after years, enriched with experience and good taste. And new things, as his tastes soon showed in drinks. At a time when everybody ordered the most fashionable drinks, that is the Vermouth from Turin and the Bitter from Milan, count Camillo convinced a young bartender, we would call barman today, Fosco Scarselli to add the very British Gin. A homage to his travels and his origins, who knows, but what is certain is the result: in a short time this version of the “Americano” conquered other clients. guai per faccende di cuore e - come usava all’epoca - fu costretto a partire per salvare l’onore. Da qui comincia il suo viaggio: in Wyoming a fare il cow-boy, a New York a insegnare scherma e a Londra nell’alta società. Una vera e propria formazione cosmopolita, che lo riporta dopo anni a Firenze arricchito d’esperienza e di buon gusto. E di novità, come dimostrarono presto i suoi gusti nel bere. In un’epoca in cui tutti ordinavano le bevande più alla moda, ossia il Vermouth torinese e il Bitter milanese, il conte Camillo convinse il giovane barista, che oggi chiameremmo barman, Fosco Scarselli ad aggiungervi l’inglesissimo Gin. Un omaggio ai suoi viaggi o alle sue origini, chissà, ma quel che è certo è il risultato: in breve tempo questa versione dell’Americano conquistò gli altri clienti. Thomas Martini, barman of Harry’s Bar in Florence Thomas Martini, barman dell’ Harry’s Bar di Firenze Cocktail Negroni and the bottles of ingredients Vermouth, Bitter and Gin Il Cocktail Negroni e le bottiglie degli ingredienti Vermouth, Bitter e Gin - 31 -
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Page 6 and 7: HOME PROFESSIONAL KITCHENS + APPLIA
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Page 10 and 11: FOCUS I Leonardo da Vinci by Caroli
Page 12 and 13: and events touching all the discipl
Page 14 and 15: FOCUS ONI Firenze sotto la neve by
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Page 18 and 19: TUSCANY & ART I Marina Abramović b
Page 20 and 21: SPECIAL EVENT I Stefano Ricci Herit
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Page 24 and 25: identity factor tied to the value o
Page 26 and 27: TUSCANY & ART I San Lorenzo by Sabr
Page 28 and 29: selected church of the Medicis who
Page 32: It was 1919 when this cocktail was
Page 35 and 36: how the idea of Ego Circus 2018 of
Page 37 and 38: objective was to expand our line of
Page 39 and 40: to an intuition by Fornace Artenova
Page 41 and 42: Ci Ci sono sono momenti momenti che
Page 43 and 44: chi who invited the readers of the
Page 45 and 46: and Villa Torrigiani. It is the fru
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Page 55 and 56: Everything in Val d’Orcia seems t
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laude in Philosophy from the Univer
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the negative accepted meaning. The
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having grown internally and through
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the company and on the field. But a
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Life Style a cura della redazione,
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Life Style a cura della redazione,
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Gioiellieri dal 1926 Cassetti su Po
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FRANCHI SALUMI www.salumeriafranchi
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