2025 - ITB Berlin News - PREVIEW Edition

PREVIEW

ITB BERLIN 2025

DEBORAH ROTHE

ITB Berlin News is a CLEVERDIS Publication

439 route de la Seds, 13127 Vitrolles, France

SARL capitalised at €155,750 - VAT FR 95413604471 - RCS Marseille 413 604 471

info@cleverdis.com - www.cleverdis.com - www.news.itb.com

• Publisher: Jean-François Pieri • Senior Account Manager: Bettina Badon • Sales Manager: Veronika Verzhak

• Senior Editor: Monica Hutchings • Editorial Coordinators: Zineb Elhabiri, Camille Hedjam

• Editorial team: Luc Citrinot, Amanda Saionz, Sharon Dupeyron

• Art Director: Hélène Beunat • Designer & Webmaster: Guillaume Vinrich

• With the participation of: Dylan Jori, Alexandra Babikia, Anouchka Bernard, Benjamin Klene, Emiliana Van Der Eng

>>>> To contact them: first name.last name@cleverdis.com

• Cover: © Messe Berlin GmbH

© CLEVERDIS 2025 - Registration of Copyright February 2025. Information presented in this publication is purely indicative in

order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing

and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and

pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences,

whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any

reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior

autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes

a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited

in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers

and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their

opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent.

The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance

by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that

this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than

statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions

include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these

assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis

assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo

Credits and Copyright: All Rights Reserved.

The Power of Transition Lives Here

© Messe Berlin GmbH

With over 400 international experts participating in more than

200 sessions across 17 themed tracks, this year’s convention

aims to address the transformative changes and challenges

within the global tourism industry.

400+

200+

17

ITB BERLIN NEWS • TUESDAY 4 TH MARCH 2025 9

The creations of Latvia’s passionate chefs are turning Riga

into a true hotspot for gourmet travellers.


At ITB Berlin 2025, the LGBTQ+ Tourism Pavilion will make a

vibrant return to Hall 4.1, offering an expanded and dynamic

programme throughout the show. With a larger space and

array of new exhibitors, this year’s pavilion highlights the

growing importance of the LGBTQ+ tourism market.

10 ITB BERLIN NEWS • TUESDAY 4 TH MARCH 2025

The landmark presence of Albania at this year’s ITB Berlin

will kick off with a pre-event press conference, opening

ceremony, and reception.

THE TASTE

OF ALBANIA


Jordan is back at ITB Berlin this year with a full and varied

adventure tourism offer on display including canyoning

and caving; hiking and trekking; cycling; aerosports; rock

climbing and mountaineering; and diving, among others.

The youth holidays provider is presenting its diverse travel

portfolio at this year's show.

© ruf Jugendreisen



The show director shared

insights into how ITB Berlin

2025 will bring the global

travel industry together,

highlighting key exhibitor

trends, a strong focus on

sustainability and innovation,

and the fresh opportunities

for collaboration and growth

that attendees can expect at

this year’s show.

Deborah

Rothe,

Director,

ITB Berlin


ITB BERLIN BRINGS

TOGETHER

NATIONS AND

STANDS FOR

INTERCULTURAL

UNDERSTANDING.



REGION: AMERICAS

213

million

7%

growth

²


At ITB Berlin 2025, Costa Rica is taking sustainable tourism

to the next level by demonstrating how real impact can

be measured and used to shape future policies.


REGION: AMERICAS

© Renting C - Unsplash

Peru's participation in ITB Berlin 2025 marks the start

of a promising year in tourism. The country welcomed

3,256,693 international travellers last year, up 29%

compared to 2023. Of these travellers, 505,000 came from

Europe with Germany alone generating 61,080 travellers,

up 45.7% from 2023.

COCKTAIL

RECEPTION

At ITB Berlin 2025, the Barbados Tourism Marketing

Inc. (BTMI) will showcase its vibrant new campaign,

We Gatherin’, a year-long celebration of Barbadian

heritage, culture, and community. This initiative

invites Barbadians living abroad to return home

and reconnect with their friends, family and culture

while offering international visitors the chance to

experience authentic island traditions and interact

with local communities.


© Emilio Del

Prado

WHERE

TO GO IN

BERLIN

Brecht’s

Steakhouse:

Premium cuts

& timeless

atmosphere

Schiffbauerdamm 7, 10117 Berlin

S + U Friedrichstrasse

brechts.de

ADVERTORIAL

Try l'Entrecôte, a typical French restaurant

in the heart of Berlin...

Schützenstraße 5,

10117 Berlin

Tel: +49 30 20165496

entrecote.de

© Selina Schrader © Selina Schrader

Ganymed

Brasserie: French

cuisine with a

view of the Spree

© Selina Schrader © Selina Schrader

Schiffbauerdamm 5, 10117 Berlin

S+U Berlin Friedrichstraße

ganymed-brasserie.de



2025

HALL

PLAN

to /zum

hub27

Gate

Tor 27

Gate

Tor 25

hub27

Entrance/ Eingang

Messe-

LogPoint

As of / Stand: 2024-12-04

C B

H a le n se e st ra ß e

H a

le n

se e st r a ß e

,

8

le n

As of / Stand: 2024-12-04

le n se e st ra ß e

H a

se e st r a ß e

,

8

2025 - ITB Berlin News - PREVIEW Edition

Trasformi i suoi PDF in rivista online e aumenti il suo fatturato!

Delete template?

Save as template ?