2025 ITB Berlin News - DAY 3 Edition

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ITB BERLIN 2025

TRAVEL MEANS

BUSINESS

ROBERT DEL GRECO

MARIA MEHTANI

Morning Briefing

By Deborah Rothe, Director ITB Berlin

Final day at ITB Berlin 2025:

The journey continues

Good morning everyone, and welcome to the

third and final day of ITB Berlin 2025!

The past two days have been a whirlwind of

meetings, discoveries, and discussions, but

the show isn’t over yet. There is still plenty

to see, key sessions to attend, and countless

opportunities to connect before we wrap up.

One of yesterday’s major announcements

was the launch of ITB Americas, a brandnew

B2B travel trade show dedicated to the

entire American continent, from Canada

to Patagonia. Taking place in Guadalajara,

Mexico, in November 2026, ITB Americas will

bring together exhibitors from across North,

Central, and South America, as well as the

Caribbean. This marks a major step in ITB’s

international expansion, opening new doors

for businesses looking to engage with one of

the most dynamic travel markets in the world.

Read our interview with David Ruetz, Senior

Vice President, Messe Berlin on page 11 to

learn more about the world of opportunities

this new event represents

This launch is part of ITB’s commitment to

accompanying the travel industry around the

world, ensuring year-round opportunities for

networking, knowledge-sharing, and business.

The next stop in the ITB global series will be

ITB China, taking place from 27 to 29 May in

Shanghai. As the leading B2B trade show for

China’s travel industry, it brings together top

buyers and global suppliers to explore one of

the most influential markets in international

travel.

As we move into our final day, the ITB Berlin

Convention continues with another strong

lineup of sessions. The ITB Transition Labs,

introduced for the first time this year, provide

an excellent platform for deep dives into

sustainability, technology, and market shifts.

It's not too late to participate, you can still get

your ticket for today's sessions!

Meanwhile, our Official Host Country, Albania,

remains a must-visit at the show. If you haven’t

explored their stand yet, make some time to

stop by and experience their vision for the

future of tourism. Their focus on adventure,

cultural heritage, and sustainable tourism has

sparked important conversations throughout

the event.

Thank you for being part of this year’s edition.

It has been a pleasure to see the global travel

community come together once again, and I

look forward to continuing the conversations

that have started here.

Let's make the most out of this final day!

CONTENTS

#07 TODAY'S

HIGHLIGHTS

#15 TRADE TALK

#16 EXCLUSIVE INTERVIEW

#09 NEWS

#18 REGION: ASIA

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6 ITB BERLIN NEWS • THURSDAY 6 TH MARCH 2025 news.itb.com

THURSDAY 6 MARCH 2025:

TODAY’S HIGHLIGHTS

It's the last day of ITB Berlin 2025 but not the least! There's lots

more to see and learn. We've put together some of the things

going on today so you can keep your eyes on what not to miss

and enjoy every last opportunity to make connections, hear

from experts and discover innovative ideas and solutions.

© Messe Berlin GmbH

CORPORATE CULTURE CLASH TRACK

10:45a.m. - 11:15a.m.

Hall 7.1b /Green Stage

WHAT MAKES YOUNG PEOPLE TICK?

CORPORATE CULTURE CLASH TRACK

11:20a.m. - 11:50a.m.

Hall 7.1b /Green Stage

GOOGLE: HOW FUTURE TECH EMPOWERS

FUTURE WORK

eTRAVEL TRACK

11:50a.m. -12:10p.m.

Hall 6.1 / eTravel Stage

FROM CHAOS TO CRUISE CONTROL:

TRIPMATRIX

RESPONSIBLE TOURISM TRACK

12:00a.m. - 13:00p.m.

Hall 7.1a / Orange Stage

GROUND ZERO SUSTAINABILITY: FRONTLINE

ACTIONS AND CHALLENGES

HOSPITALITY TRACK

12:35p.m. – 1:15p.m.

Hall 7.1b / Blue Stage

HYPER-DIFFERENTIATION, BUSINESS MODEL

OR CMO-MANIA? WHO NEEDS “999” HOTEL

BRANDS?

2:15p.m.

Hall 4.1 / LGBTQ+ Tourism Pavilion Stage

GENDER EQUALITY AWARDS

HOSPITALTIY TRACK

14:30p.m. - 15:15p.m.

Hall 7.1b / Blue Stage

LET'S TAKE THE ROBOT OUT OF THE HUMAN

RESPONSIBLE TOURISM TRACK

15:15p.m. - 16:10p.m.

Hall 7.1a / Orange Stage

SPEED DATING WITH SUSTAINABLE

SOLUTIONS

eTRAVEL TRACK - DESTINATION TECH TRACK

16:40p.m. -17:10p.m.

Hall 6.1 / eTravel Stage

HOW AI-BASED PERSONAS CAN BECOME

AUTHENTIC DESTINATION AMBASSADOR

18:30p.m. – 11:00p.m.

The Ritz-Carlton Berlin

ITB DIVERSITY GALA WITH ITB LGBTQ+

PIONEER AWARD 2025 & ITB LGBTQ+

TOURISM AWARD 2025

ITB BERLIN NEWS • THURSDAY 6 TH MARCH 2025 7

with

2,500 trees planted

2,500kg of plastic

waste collected

The wild Vjosa River embodies

Albania's untamed beauty

The country is a paradise for nature lovers, especially along the iconic Vjosa River with its

pristine waters. Bikers and hikers can venture along less-known trails and enjoy spectacular

landscapes.

A PARADISE FOR NATURE LOVERS

COMMITMENT TO SUSTAINABLE

TOURISM

3.1 / 105

4.1 / 200

HIKING THE HIGH

SCARDUS TRAIL

AND BIKING

ALONG THE TRANS

DINARICA ROUTE


with

2,500 trees planted

2,500kg of plastic

waste collected

ITB Americas: A new hemisphere

for the ITB family

THE AMERICAS

HOLD IMMENSE

POTENTIAL FOR

GROWTH AND

INNOVATION IN THE

TRAVEL INDUSTRY.


with

2,500 trees planted

2,500kg of plastic

waste collected

© Ministry of Heritage & Tourism Sultanate of Oman



Authentic experiences and warm

hospitality in Oman

Oman is known for its diverse landscapes and warm

hospitality, steeped in tradition and 5000-year-old history.

For a travellers wanting a truly authentic experience, there’s

no better way to discover the country than by staying in one

of its many heritage inns and indulging in the local cuisine.

2.2 / 201 205



with

2,500 trees planted

2,500kg of plastic

waste collected

“We're always looking for

interesting new destinations”

ITB Berlin News caught up with Mariia Pliakova of Ukranian

tour operator, ITravel, who shared her priorities at this year's

show.

WE WANT TO RAISE

THE NUMBER OF

DESTINATIONS IN OUR

PORTFOLIO AND ITB

BERLIN IS DEFINITELY

THE BEST PLACE TO DO

THAT.

Travel remains a top priority

for Germans


Robert Del Greco

Senior Account Executive

Global Strategic Travel Partnerships

PayPal

Maria Mehtani

Vertical Lead US Enterprise Sales

Travel, Hospitality, Media & Entertainment

PayPal


with

2,500 trees planted

2,500kg of plastic

waste collected

“We have solutions

for every aspect of payments”

PayPal is at ITB Berlin 2025 to show that it is adding value

to the payment process for its travel industry partners, and

helping them attract new customers.

WITHOUT

HAVING TO DO ANY

MAJOR TECHNICAL

WORK, HOTEL

FRANCHISES CAN

ACCEPT PAYPAL

TRANSACTIONS

JUST LIKE ANY

OTHER CREDIT

CARD TRANSACTION

TODAY.

Hall 8.1 / Stand 112

TRAVEL DECISIONS MADE PAINLESS


REGION: ASIA

Asia-Pacific records

highest tourist arrivals

progression in 2024

319 million

international arrivals

were recorded in Asia-

Pacific.

20%

The Maldives recorded

20% more international

arrivals in 2024 than

2019

Asia shows a strong

presence across three halls

at ITB Berlin

5.2, 26, 3.1

The Philippines comes out in force at ITB Berlin 2025

with its biggest private sector contingent delegation

At a colourful cocktail hosted by the Tourism Promotions

Board (TPB) of the Philippines, Chief Operating Officer Maria

Margarita Montemayor Nograles told ITB Berlin News why

she feels so pleased to be back at ITB Berlin.

Hall 26 / Stand 100


with

2,500 trees planted

2,500kg of plastic

waste collected

REGION: ASIA

Sarawak, a food, nature

and culture odyssey in Borneo

Sarawak, one of the two Malaysian federal states on Borneo

Island is heaven for food lovers thanks to its blend of cultures

shaped by the presence of 34 ethnic groups.

Hall 26 / Stand 115


REGION: ASIA

“Visit Malaysia Year 2026”: A global

invitation for unforgettable experiences

Malaysia is generating excitement for a transformative year

as a dynamic and sustainable tourism hub ready to welcome

visitors worldwide.

26 / 117


with

2,500 trees planted

2,500kg of plastic

waste collected

REGION: ASIA

“Amazing Thailand Grand Tourism and Sports

Year 2025” launched in Europe at ITB Berlin

Thailand remains a top destination in Asia with over 35 million

international arrivals in 2024 and US$53 billion in revenue. It

is further capitalising on its tourism success with its "Amazing

Thailand Grand Tourism and Sports Year 2025" campaign,

presented by Thailand's Prime Minister at ITB Berlin.

MATTA showcases

Malaysia's varied

tourism offer at ITB

Berlin 2025

26 / 206

The Malaysian Association of Tour and Travel Agents (MATTA)

is partnering with other Malaysian tourism institutions at ITB

Berlin 2025. Vice President Inbound & Domestic, Ganneesh

Ramaa, explains how he perceives the upcoming "Visit

Malaysia 2026" and how to promote it at ITB Berlin.

26 / 103, 104, 105


REGION: ASIA

Bangkok Airways soars to new heights

with strong growth in 2024

Thailand regional premium carrier, Bangkok Airways,

enjoyed a strong year in 2024 as the airline reaped the

benefits of a boom in tourist arrivals, particularly from

European markets. The airline's CEO spoke with ITB Berlin

News about its recovery and growth..

26b / 206

Puttipong

Prasarttong-Osoth


2025

HALL

PLAN

to /zum

hub27

Gate

Tor 27

Gate

Tor 25

hub27

Entrance/ Eingang

Messe-

LogPoint

As of / Stand: 2024-12-04

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2025 ITB Berlin News - DAY 3 Edition

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