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Airline Marketing Monthly - February 2019

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The February issue of Airline Marketing Monthly, the only trade magazine worldwide devoted to aviation marketing. This edition includes a special guide to visual social media for airports and airlines, produced in partnership with CrowdRiff.

Making celebrity fashion

Making celebrity fashion and food It is premium, but is it unexpected? partnerships work EVA Air has clearly roped in a series of A-Listers to design amenities for high Premium class pas- paying passengers. Airline Marketing Monthly | February 2019 sengers flying with Taiwan’s EVA Air, will now benefit from new amenities, special menus and sleep wear created by a series of big names in design, fashion and food. The airline brought on Jason Wu, who designed Michelle Obama’s inauguration dresses in 2008 and 2012, to create new sleepwear for passengers flying long-haul in Royal Laurel and Premium Laurel Classes. Sure, we could see passengers wanting to take home PJs designed by the same person who created Michelle Obama’s Inauguration dress. Especially given the thriving market in airline collectables on eBay. However, big name partnerships are now almost something of a hygiene factor. You just expect it from a reputable But with every airline working with this or that big name, does it actually give them any Steven Liu, who has developed menus in Finnair premium cabins on flights from China. However, not only is Liu creating menus for the airline, he has fronted a number of campaigns aimed at appealing at Chinese travellers. For example, in 2016, Finnair produced a piece of video con- Airline Marketing Monthly | February 2019 Meanwhile, Tan-style cuisine Master Chef Huang Ching-biao has created a special menu for selected EVA routes. The airline says that it uses “ancient recipes...made popular in royal courts and enjoyed over the centuries by prime ministers and world leaders.” carrier, when paying c. ,000 for your ticket. So how can you make a partnership work? Finnair and Delta are two ex- tent showing Steven Liu arriving in Helsinki (from Shanghai) where he had five hours to spare before his next flight. These five hours formed the basis of a Finally, EVA Air worked with Rimowa and Ferragamo to create new 2019 overnight kits. Those departing from Taiwan receive overnight kits in RIMOWA’s popular new “Carmona Red.” Contents include a color-coordinated eye mask, socks, a hairbrush, a microfiber cloth for cleaning glasses and screens on personal devices, earplugs, a toothbrush amples of airlines that have done that, mainly by creating stories and content around the association. In the past, we’ve covered Finnair for its association with Chinese celebrity chef stopover challenge, where his Finnish colleague Sasu Laukkonen took him on a trip to the countryside, with the two of them preparing a meal from the ingredients they found, before Liu caught his next flight. and toothpaste and skincare essentials from CLARINS. 26. 27.

Airline Marketing Monthly

Airline Marketing Monthly - February 2019
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