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Airline Marketing Monthly - February 2019

  • Text
  • Advertising
  • Airways
  • Crowdriff
  • Airline
  • Marketing
  • February
  • Monthly
  • Content
  • Airlines
  • Delta
  • Airways
  • Instagram
  • Visual
  • Simpliflying
The February issue of Airline Marketing Monthly, the only trade magazine worldwide devoted to aviation marketing. This edition includes a special guide to visual social media for airports and airlines, produced in partnership with CrowdRiff.

Delta - Best in class

Delta - Best in class Over the past few years, Delta has been producing video mini-series to showcase different sides of its business and product launches. For example, in the Autumn of 2017, Delta unveiled a twelve part series called ‘Earning our Wings.’ Airline Marketing Monthly | February 2019 Produced in the style of a fly on the wall documentary, this followed aspiring Delta flight attendants through the company’s training programme. being prepared for launch. It features interviews with Delta employees who as well as giving information about the aircraft, also promote various darkness and an engine change, while the third episode features passengers being welcomed on board the inaugural flight from New York’s LaGuar- Delta talking points dia Airport. The series was released (e.g in episode two the as Delta opened up cabin The launch event itself point is made that while crew staff applications, took place at LGA on February 7th, prior to Delta’s other airlines are removing seat-back screens, where the demand for jobs is so high that Delta first A220 leaving for Dallas Fort Worth with media, Delta is “doubling down” claims it is actually easier and putting more in). to get into Harvard than AV enthusiasts and staff in become a Delta flight attendant The first episode, ‘Coming attendance. (see our Novem- Together’ has Delta em- And press coverage so far ber 2017 issue, where we ployees gearing up to sell has been largely positive. covered the campaign in A220 tickets for the very USA Today commented more detail). first time. that “the narrowbody Delta’s latest video series - ‘Best in Class’ - coincides with the airline taking delivery of its first A220 aircraft. It then shows the airline’s very first A220 going through the assembly line, paint shop, and ultimately touches down in Delta’s planes seem a candidate to become a passenger favorite on the routes they’ll fly”, while Fast Company featured the aircraft bathroom windows and bigger Atlanta home. The three part series overhead bins. involves a behind the Episode two features scenes look of the A220 a mock evacuation in Credit - Image from Delta 38. 39. Credit - Image from Delta Airline Marketing Monthly | February 2019

Airline Marketing Monthly

Airline Marketing Monthly - February 2019
Airline Marketing Monthly - January 2019
Airline Marketing Monthly - December 2018
Airline Marketing Monthly - November 2018
Airline Marketing Monthly - October
Airline Marketing Monthly - September
Airline Marketing Monthly - August
Airline Marketing Monthly - July
Airline Marketing Monthly - June
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