Introduction Welcome to our second special industry report. This month we are How can you actu- Instagram fakery, looking at visual ally create an amaz- using the example social media for air- ing destination of a fake account lines and airports. campaign using that we bought Airline Marketing Monthly | February 2019 In this report, we’ve partnered with CrowdRiff, the leading visual marketing platform for travel and tourism brands. CrowdRiff’s AI-powered content marketing platform is purpose built for travel marketers UGC on Instagram? Our industry guide starts with a piece by CrowdRiff’s Maggie Brennand, who provides a step by step guide. We’ve then move onto a topic that was discussed at our last SimpliFlying London Lab - pre-packaged with followers, likes and photos, to illustrate how easy it is. We’ve given some advice on how to make sure influencers really are who they say they are. CrowdRiff’s Amrita Gurney talks about Airline Marketing Monthly | February 2019 and combines should you involve key channels for content discovery, cabin and flight destination market- digital asset man- crew in your visual ing beyond Insta- agement, and con- marketing cam- gram, while linking tent delivery tools paigns. We think into that, the final that allow you to yes, and have given piece from Mark source and share some examples of Mezzapelli looks top performing airlines that are do- at six new places visuals with their re- ing so successfully. where you can use spective audiences, at scale. We also look at the thorny subject of social photos and videos in your destination marketing. 50. 51.