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Airline Marketing Monthly - January 2019

  • Text
  • Airline
  • Mobile
  • Airlines
  • Marketing
  • January
  • Passengers
  • Monthly
  • Urban
  • Airship
  • Passenger
The January issue of AMM, published on 22/1. This includes a special supplement inside the magazine on the mobile traveller, produced in association with Urban Airship.

At the moment the

At the moment the website is in German and so appears to be aimed at the local Luxembourg market (German is the main language of education until secondary school), though Cargolux told us that in response to requests and enquiries, they are looking to add an English version. It also for now includes basic facts and information only, although Cargolux says it will be adding to this over time. In December, the airline also released the latest edition of “Charlie Victor”, the official Cargolux magazine. This includes a feature celebrating, and encouraging plane spotters who take pictures of Cargolux aircraft around the world. content, that often can be reposted on your own channels. On the subject of Instagram and aviation photography, it’s worth mentioning that “Captain Joe”, one of the biggest pilots on YouTube and Instagram, flies with Cargolux (having previously been with Air Berlin until the airline’s collapse at the end of 2017). We asked Cargolux whether the airline would be leveraging Captain Joe’s celebrity status, and they told us that they are discussing a number of ideas with him. This seems like a smart approach. Plane spotter pictures on Instagram / social media are by and large of a very high quality. And it’s free 12 Airline Marketing Monthly - January 2019

Cargolux Beluga Separately, Cargolux has partnered with the Sea Life Trust to repatriate two Beluga Whales from Shanghai, back to a wildlife sanctuary in Iceland. Special whale themed’ decals have been put on the 747 transporting the whales on their 6000 km journey. Airline Marketing Monthly - January 2019 13

Airline Marketing Monthly

Airline Marketing Monthly - January 2019
Airline Marketing Monthly - December 2018
Airline Marketing Monthly - November 2018
Airline Marketing Monthly - October
Airline Marketing Monthly - September
Airline Marketing Monthly - August
Airline Marketing Monthly - July
Airline Marketing Monthly - June
Airline Mobile Airlines Marketing January Passengers Monthly Urban Airship Passenger

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