CONTENTS: Introduction 3 Airline campaigns 44 News from SimpliFlying 4 Air Astana Snow Leopard 44 The new Aer Lingus brand 7 British Airways Magic 100 45 Cargolux Kids (Cargolux) 11 China Southern Dreamliner 46 First plastic free flight (HiFly) 14 Cathay Pacific Sleep Less in Seattle 47 Family Updates on WhatsApp (KLM) Airlines and virtual reality Cargo Passenger Class (flyadeal) United Polaris Cookbook (United) No Lo at 35,000 feet (Virgin Atlantic) THE MOBILE TRAVELLER IN ASSO- CIATION WITH URBAN AIRSHIP Introduction The Mobile Internet and mobile traveller in 2019 The state of mobile wallet marketing How airlines are using mobile to sell extra products and services How Airlines Can Grow Brand Loyalty & Revenue By Creating Hyperpersonalized Customer Experiences On Mobile 16 18 20 23 26 28 29 31 33 34 36 China Southern Dreamliner Delta - Help the unseen Hong Kong Airlines +852 Magazine A380 in the new Lufthansa design Scoot’s Epic Interview Vistara Fly Higher Norwegian and the NBA London Game Airport campaigns China Southern Dreamliner #1billion DXB London Luton Airport Christmas light show Melbourne Airport Moments Brands in this issue 48 49 50 51 52 53 54 55 55 56 57 58 59 How can airports reach passengers digitally on the digital day of travel? 41 AIRLINE MARKETING MONTHLY Published by SimpliFlying, 152 Haig Road, #13-04, 438791, Singapore, www.simpliflying.com CEO: Shashank Nigam, email@example.com Editor: Dirk Singer, firstname.lastname@example.org To subscribe, please register here.
INTRODUCTION Welcome to the first 2019 issue of Airline Marketing Monthly, the only trade magazine worldwide devoted to aviation marketing campaigns. Are you a marketer from a different industry, who has now moved into aviation? Then you should be looking at the courses offered by the SimpliFlying Global Institute. This month we’ve featured Aer Lingus on the cover, for its rebrand. The new look comes as the airline seeks to grab a bigger share of the North America to Europe market via Dublin, with Aer Lingus intending to increase its long-haul fleet from 17 to 30. We’ve also for the first time, worked with another brand on a special section in the magazine. Urban Airship is sponsoring a section on the mobile traveller, which includes everything from a look at how mobile wallets are being used, to specific examples of how airlines are using their apps to increase ancillary revenues. Other brands featured in the magazine include flyadeal for its recent “Cargo Class” stunt, United Airlines which produced an airline recipes cookbook, and Virgin Atlantic which is tapping into the “NoLo” trend to serve low and no alcohol cocktails on board flights. Having worked with over 85 aviation brands in the last ten years, we have experienced how things really work behind the scenes in different airlines from all around the world. Not only that. More than 100 airline marketing leaders have shared their best practices with us that we have collected here to show you how the theory works in real life. That knowledge is distilled into the first courses we are rolling out as part of the Institute. And if you sign up now, you can take advantage of a special early-bird rate! Finally, do you have any campaigns from your airline or airport you want to share? Email me at email@example.com Dirk Singer, Editor
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