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Airline Marketing Monthly - January 2019

  • Text
  • Airline
  • Mobile
  • Airlines
  • Marketing
  • January
  • Passengers
  • Monthly
  • Urban
  • Airship
  • Passenger
The January issue of AMM, published on 22/1. This includes a special supplement inside the magazine on the mobile traveller, produced in association with Urban Airship.

THE MOBILE TRAVELLER In

THE MOBILE TRAVELLER In association with Urban Airship

INTRODUCTION The ‘silent traveller’ of today An airline passenger today can go through every stage of the travel process from booking flights to getting on board an aircraft with minimal to no human contact. In a presentation at the ACI Customer Excellence Summit, in Halifax last September, SimpliFlying CEO and founder Shashank Nigam called this the rise of the Silent Traveller (click here for the full presentation). How does the Silent Traveller manifest him or herself? Consider the following (almost) human free path, from when you leave home, to when you take your seat on the plane. • You book and then check in via your airline’s mobile app. You receive the boarding pass direct on your phone if you decide to drive yourself. In many cities, all three options can be done via a smartphone • You book your public transport ticket to the airport via another mobile app. Or call a taxi. Or pre-book your parking • Assuming you have no luggage, you scan the boarding pass on your phone at the security gate The Mobile Traveller, in association with Urban Airship 29

Airline Marketing Monthly

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