Airline Marketing Monthly - January 2019

NEWS FROM SIMPLIFLYING

NEWS FROM SIMPLIFLYING Interview with WestJet CEO Ed Sims Since stepping into the hot seat, WestJet CEO Ed Sims has presided over unprecedented change. The Canadian airline has introduced new world-class cabins for its Boeing 787s, launched an ultra low cost airline in Swoop, signed a joint venture with Delta Air Lines, negotiated agreements with its pilot unions and attracted some serious international talent into the executive suite. SimpliFlying CEO and founder Shashank Nigam interviewed Ed Sims on these, and more topics, as part of the SimpliFlying Live Show. 4 Airline Marketing Monthly - January 2019

Celebrating 400 SimpliLive Shows Over two years ago, SimpliFlying CEO Shashank Nigam was asked by Bombardier to produce a short video series to coincide with the launch of its C-Series Aircraft (now the Airbus A220). After doing this, Shashank wondered if it might not be possible to record and produce a daily live show on aviation issues (allowing for weekends and holidays), and he’s now hit episode number 400. board. As a result he simply decided to get this off the ground rather than to constantly think or talk about it. 2) Be OK with making mistakes and keep things simple. Shashank hadn’t done something like this before, and wasn’t a video editing expert. Instead, just stick with your project, learn and improve as you go along, and don’t over-complicate the task at first. What lessons did he learn from this. In the video, Shashank explains that three key lessons are 1) You have to make the first move and start. 90% of good ideas never get implemented and sit on the drawing 3) Keep up momentum. Once you start, you have to keep things moving. Make it a routine, as if you have a break or lose the momentum it is hard to start again. To view past videos, take a look at our social media channels. Airline Marketing Monthly - January 2019 5