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Airline Marketing Monthly - January 2019

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The January issue of AMM, published on 22/1. This includes a special supplement inside the magazine on the mobile traveller, produced in association with Urban Airship.


AIRLINE CAMPAIGNS Air Astana Snow Leopard In early December, Kazakhstan’s Air Astana took delivery of its first Embraer E190-E2, which the airline painted in a special “Snow Leopard” livery. The airline says that the livery was chosen to “draw global attention to the threat of extinction faced by this large wild cat, which is a native of the of the mountain ranges in southern Kazakhstan.” Air Astana is planning on taking delivery of five E190-E2 jets from Embraer, to replace its older E190 aircraft. In August we ran a special edition on airline liveries, click here to download it. 44 Airline Marketing Monthly - January 2019

British Airways Magic 100 2019 is the British Airways centenary (as well as that of KLM), and as part of that the airline will be staging a “Magic 100” programme, involving 100 random acts of kindness. The first of those was a Christmas “Kevin” themed trip (paying homage to the film ‘Home Alone’ and the main character Kevin) to New York for four deserving kids, along with their parents. The kids in question included Belal, who lost friends in London’s Grenfell Tower Fire tragedy in 2017, Mayana and Sophie, two cancer sufferers and Bradley who lost his sister in a car crash. During the three-day trip, British Airways unveiled a variety of movie-esque experiences including a stay at the iconic Plaza Hotel, ice skating in Central Park, a visit to the Rockettes show at the Radio City Music Hall, toy shopping in the newly re-opened FAO Schwarz and an ice cream feast in the Plaza Hotel’s most exclusive and prestigious guest room, The Presidential Suite - including a meeting with a Donald Trump lookalike. A number of British celebrities came on board to make the trip memorable for the kids. The campaign was developed by W Communications in partnership with Starstruck Media and DMB. We’ll be covering more of the BA Centenary and Magic 100 programme in later issues throughout the year. Airline Marketing Monthly - January 2019 45

Airline Marketing Monthly

Airline Marketing Monthly - January 2019
Airline Marketing Monthly - December 2018
Airline Marketing Monthly - November 2018
Airline Marketing Monthly - October
Airline Marketing Monthly - September
Airline Marketing Monthly - August
Airline Marketing Monthly - July
Airline Marketing Monthly - June
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