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Airline Marketing Monthly - January 2019

  • Text
  • Airline
  • Mobile
  • Airlines
  • Marketing
  • January
  • Passengers
  • Monthly
  • Urban
  • Airship
  • Passenger
The January issue of AMM, published on 22/1. This includes a special supplement inside the magazine on the mobile traveller, produced in association with Urban Airship.

Brussels

Brussels Airlines - A Family Portrait Brussels Airlines currently has five A320 aircraft in its fleet painted in a special ‘Belgian icons livery.’ There is “Aerosmurf” (painted in smurf colours), “Amare” (an ode to Tomorrowland), “Trident” (celebrating the Belgian national football / soccer team), “Magritte” (after the famous Belgian artist) and “Rackham” (a Tintin themed livery). On January 14th, Brussels Airlines lined all five aircraft up at Brussels Airport for a special “family portrait.” Fans and AV Geeks were invited to come and see all five portrait up close, for a chance to do so they needed to post a photo of one of the five aircraft and post it to social media. Brussels Airlines then chose the ten best photos and invited the ten winning photographers to attend on the day. It’s a great photo story and piece of visual content, but we did wonder about the competition mechanic. Entries were submitted by posting the photo directly as a Facebook comment below the original Brussels Airlines post. Why not run it on Instagram as well, which has a huge community of AV Geeks and 57k photos tagged #BrusselsAirport? 46 Airline Marketing Monthly - January 2019

Cathay Pacific Sleep Less in Seattle To mark the fact that Cathay Pacific now offers non-stop flights between Hong Kong and Seattle, the airline has released a mini video series called ‘Sleep Less in Seattle’, with a nod to the 1993 Tom Hanks / Meg Ryan film. The online videos follow a business executive called Brian, who ends up flying to Seattle direct, rather than via LA as he did in the past, where his ex lives. On the flight over he sits beside a young woman called Annie, who he then sees again in a Seattle coffee shop. Annie agrees to show him around, after he says he’s never seen the city, as he only ever goes there for work. The videos are in Cantonese (with English subtitles) and so are obviously aimed at the domestic Hong Kong market. The overall treatment and background love story in fact reminds us very much of the ‘Love at first flight’ mini series Singapore Changi Airport released in August, which followed a couple on their careers after starting out as interns (see our September issue) Airline Marketing Monthly - January 2019 47

Airline Marketing Monthly

Airline Marketing Monthly - January 2019
Airline Marketing Monthly - December 2018
Airline Marketing Monthly - November 2018
Airline Marketing Monthly - October
Airline Marketing Monthly - September
Airline Marketing Monthly - August
Airline Marketing Monthly - July
Airline Marketing Monthly - June
Airline Mobile Airlines Marketing January Passengers Monthly Urban Airship Passenger

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