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Airline Marketing Monthly - January 2019

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The January issue of AMM, published on 22/1. This includes a special supplement inside the magazine on the mobile traveller, produced in association with Urban Airship.

China Southern

China Southern Dreamliner Some of the best fares from Europe to Australia / New Zealand are often available on Chinese carriers, who don’t have the same brand recognition as the likes of Emirates or Qatar Airways. That means consumers often won’t have heard of airlines like China Southern or China Eastern, and once they do may well wonder about the levels of service they’ll get, especially given the price. As a result, China Southern Airways tasked creative agency Crowd, with coming up with an ad campaign that both promoted the fares to Australasia and SE Asia, as well as the airline itself. The campaign tagline was “Dream Flight, Dream Price”, leading on China Southern’s fleet of Dreamliners. The creative shows a variety of passengers on a China Southern Fleet, dreaming of their destination, with destination images as well as a China Southern 787 overhead. The campaign appeared on sports grounds and on London’s public transport network. 48 Airline Marketing Monthly - January 2019

Delta - Help the unseen To mark Human Trafficking Awareness Day on Jan. 11, Delta released a powerful online video. In it, a young boy on a flight turns around and explains that the man dozing in the seat beside him is not really his “Uncle” after which he starts to tell a human trafficking story. With seventy-one percent of labor trafficking victims report being trafficked into the United States on an airplane, the airline is raising awareness of the issue among travelers in airports and, for the first time, via in-flight entertainment screens. Delta’s campaign was developed with anti-human trafficking experts Polaris. It calls customers to #GetOnBoard and shines a light on the estimated 25 million people enslaved today. It includes enhanced signage in airports and an inflight video that puts a face and story to modern slavery, depicting an unsuspected trafficking dynamic and highlighting indicators through the eyes of the young boy – the trafficking victim - in the online video. Delta says that 56,000 employees are now trained to identify and report human trafficking at home, onboard or where ever their travels take them around the globe. The airline also offers volunteer opportunities in 13 cities to support survivors in their recovery. Additionally, the airline offers apprenticeships for survivors at its Atlanta headquarters to provide career development and opportunities to learn professional skills. Well done Delta, not only is the airline making an effort to tackle awareness of modern day slavery, it is also putting staff resources behind combating the problem and assisting survivors. Airline Marketing Monthly - January 2019 49

Airline Marketing Monthly

Airline Marketing Monthly - January 2019
Airline Marketing Monthly - December 2018
Airline Marketing Monthly - November 2018
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