Airline Marketing Monthly - January 2019

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THE NEW AER LINGUS BRAND On January 17th, Irish national airline Aer Lingus unveiled its new brand at a Dublin Airport event. At the event, the words “leading value carrier across the North Atlantic” were said again and again by Aer Lingus representatives, setting the tone for the rebrand and the overall direction of the airline. The new brand design, will see the body of the aircraft being largely white, at the expense of the existing green. The airline says that the idea is to introduce “a sleek, contemporary feel.”. Passengers flying with Aer Lingus will see four shamrocks on the new Aer Lingus aircraft livery. The first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, while Aer Lingus says that the fourth and final Shamrock will be seen on the wingtip. The airline hopes that passengers will take pictures and share this final wingtip Shamrock as it says that it is there in part with social media in mind. At the same time, the design makes more use of the iconic Shamrock, including in the redesigned logo itself, where the Shamrock now has “a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality.” picture credit Naoise Culhane Airline Marketing Monthly - January 2019 7