I EXCLUSIVE INTERVIEW
I EXCLUSIVE INTERVIEW ILife’s good from homeLG Electronics CTO, Dr I.P. Park talks toIFA International about key trends in 2020Dr I.P. ParkLG Electronics CTOINDUSTRY-LEADING TVAND AUDIO PRODUCTSFROM LG WIN BIG AT2020 EISA AWARDSLG Electronics has continued its long historyof success at the EISA Awards with four of LG’sinnovative home entertainment solutions beinghonoured for superior performance, outstandingdesign and maximum usability this year.Organised by the Expert Imaging and SoundAssociation (EISA), the world’s largest consumerelectronics editorial organisation, recognition at thisyear’s competition went to LG OLED TV (modelOLED65GX), LG NanoCell TV (model 75NANO99),LG Soundbar (model SN8YG) and LG XBOOM Go(model PL7).LG Gallery TV was named EISA Best Premium OLEDTV 2020-2021, making this the ninth consecutivetime that an LG OLED TV has won an award in theHome Theatre Display & Video CategoryLG Electronics will host a “Life’s Good from Home” theme atIFA 2020, where the company will explore new possibilities forenhancing home living which has become so crucial in recentunprecedented times. We asked the company’s CTO, Dr I.P. Parkto tell us more in the run up to his presentation at IFA 2020.As always, we’ll be delivering keyconsumer values through innovationsthat cultivate our lives both at homeand beyond, and hope to embody thecompany’s exciting vision for howpeople’s lives are going to transformfor the better in the future.Today you will unveil your response tothe “new normal.” Can you give us ataste of what’s to come?The new normal presents a new setof circumstances under which LG’sinnovations can facilitate real changefor consumers all over the world.Lockdown has amplified the importanceand function of the home, while socialdistancing has us finding new ways toconnect with each other. To meet suchchallenges, LG’s mission as a lifestyleinnovator resonates stronger than everbefore, and we hope to shine a lighton how LG’s innovative products andtechnology work seamlessly togetherto deliver the best experiences to datewhile contributing to comfort andsustainability.What “qualities” is LG underlining withits latest innovations?SAFETY always comes first, which iswhy we are committed to providingsolutions that ensure safer living, likeour LG Styler’s True Steam technologyand advanced healthcare technologiesemploying AI. CONVENIENCEcomes next, and with our advancedtechnologies growing smarter andmore multifunctional by the day, LG’sdevices and appliances more than meetthe needs of today’s consumer. We alsofocus on the growingly influential digitaltransformation, and look to leveragethis by providing remote solutionsfrom fashion to healthcare for greateraccessibility and ease. Finally, ourtechnologies offer immersive soundand picture quality that maximiseENTERTAINMENT wherever you maybe. We will convey our key consumervalues through advanced technologiesboth for inside and outside the home,solutions that serve consumers in newways that adapt to the new normal.What are LG’s main strengths?Our strengths not only lie withinour consumer appliance expertise,but within our unparalleled drive forinnovation too. By continuing ourresearch on human-centric designs,AI, and the new ways tech can betterlives, we hope to deliver integratedintelligent platforms for seamless user10 IFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020www.ifa-international.org
I EXCLUSIVE INTERVIEW Iexperiences. With our knowhow inboth B2C and B2B solutions, LG’swide portfolio enables it to take aholistic approach for never-beforeseenintelligent living.The rapidly growing Smart homeand AI product markets are thriving,and we understand LG’s ThinQ appwill become a key component ofthe brand; can you elaborate?The ThinQ app is an integratedplatform providing users withenhanced connections to all theirsmart LG products and services.It makes achieving tasks withmaximum efficiency and minimalworries and hassle possible,and acts as the interface of ourintelligent platform that expandsacross the entirety of LG’s valuesystem. Ultimately, the app buildsan evolving, connected and openecosystem of smart products andservices that enhances the user’sdaily life.What is another LG ThinQ featureillustrating LG’s intelligent living?Our latest Proactive CustomerCare leverages AI and big datato let users monitor their smartWITH OURKNOWHOW INBOTH B2C ANDB2B SOLUTIONS,LG’S WIDEPORTFOLIOENABLES IT TOTAKE A HOLISTICAPPROACHFOR NEVER-BEFORE-SEENINTELLIGENTLIVING.appliances with supreme ease. Ithands the user timely alerts forpre-emptive actions and lends ahand when it comes to maintainingan appliance’s best performance.We are extremely proud of howthis service allows a new typeof proactive connection withconsumers that serves their needsbetter.What are your thoughts on IFA’sdecision to hold a “real” show thisyear (albeit limited in scale)?With many global events cancelled,postponed or made onlineexclusive,IFA has managed tocreate a fantastic platform forconsumer electronics companiesto showcase their latestinnovations amid a rising need forhands-on experiences and humanconnections. We’re extremelyconfident IFA will create a safeenvironment without sacrificingtoo much immersion, and are trulythankful for all their efforts. We hopeto deliver an equally immersive andinnovative experience with our owntake on the live press conferenceIFA GLOBAL PRESSCONFERENCELG Hybrid Press ConferenceTODAY 11:15 - 12:00Conference Room 4 2IIFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020 11
