I NEWS IEDITORIALRichard
I NEWS IEDITORIALRichard BarnesEditor-in-Chief,IFA InternationalBeam me up… to IFAIFA this year is a bit like riding on the StarshipEnterprise… “boldly going where no manhas gone before”. Indeed, the move by IFA’sorganisers to go ahead with this new kindof “hybrid” show is yet again proof of thebold and innovative nature of the show’smanagement.For this edition, the organisers have three keyintentions. The first is to show how innovativethe participating industries are – even inthese times – as the innovation certainlydidn’t stop during the pandemic. The secondintention is to inform retailers about what’snew in the industry… what’s worth ordering –to get prepared for the most important retailseason of the year. Numerous governmentsare creating incentives, offering chances forretail to be more successful than the previousyears; but they have to be informed. IFA 2020is their sole “real” opportunity to get the facts.Even if a retailer can’t attend, they can followthe presentations live and discover the USPsand other advantages of the new productson stage. The third aim of the organiser is tocreate a huge impact for the consumers –informing them that there ARE new products,there ARE innovations, and that there is a“buzz” for them to be interested in the newproducts. For this reason, for the first time, IFAis opening all press conferences to everyoneonline: press, trade and the general public.It’s a new format… it’s a new concept… butthe aim is the same – to be the beating heartof the industry at the most important sellingtime of the year.Welcome… to a very special edition of IFAIFA International is a CLEVERDIS Publication.65 av. Jules Cantini - Tour Méditerranée,13006 Marseille, France• Tel: + 33 442 77 46 00• SAS capitalised at €155,750• VAT FR 95413604471• RCS Marseille 413 604 471• info@cleverdis.com• www.cleverdis.comDuring IFA:Room Jena 5, intermediate floor,middle foyer between the halls1.2/2.2 and 3.2/4.2.info@ifa-international.org• www.ifa-international.org• President & Publisher :Jean-François Pieri• Project Manager: Bettina Badon• Editor-in-chief: Richard Barnes• Art Director: Hélène Beunat• Design & Page Setting: GuillaumeVinrich• With the participation of: SiqiaoFan, Benjamin Klene, Huidi Wu>>> To contact them: first name.lastname@ifa-international.org.com• Printing: Möller Druck und VerlagGmbH, Ahrensfelde OT Blumberg,Germany• Cover: © LG Electronics© CLEVERDIS 2020 - Registration of Copyright September2020. Information presented in this publication is purelyindicative in order to illustrate subjects contained therein.No guarantee can be given as to the accuracy of data orcontent at time of printing and thus the latter should notbe used for professional or commercial ends. While allefforts have been made as to accuracy and pertinence ofcontent and data contained in this publication, CLEVERDISmay in no case be held responsible for the consequences,whatever their nature may be, that may result from theinterpretation of this data or content, or any eventualerrors therein. Any reproduction of the content of thispublication, even partial, by any means whatsoever, isstrictly prohibited without the prior autorisation of thepublisher. Any copy, whether by photography, photographyfilm, magnetic tape, disc or other means constitutes aforgery, liable to punishment under French law accordingto the legislation of 11 th March 1957 covering copyright.All brands cited in this publication are registered trademarks and/or belong to companies which are theirrespective proprietors. The publishers and editorial staffdecline all responsibility as to opinions formulated in thispublication by those interviewed or cited therein. Theiropinions are entirely their own, and are included with theunderstanding that they contain, to our knowledge, nomalicious intent. The inclusion of all texts, photographsand other documents supplied by those included in thispublication imply the acceptance by their authors of theirfree publication therein. Documents and photographswill not be returned. It should be understood thatthis publication contains forward-looking statementsthat involve risks, uncertainties and assumptions. Allstatements other than statements of historical factare statements that could be deemed forward-lookingstatements. Risks, uncertainties and assumptions includeassumptions relating to the timing of the recorded date. Ifany of these risks or uncertainties materialises or any ofthese assumptions proves incorrect, actual results coulddiffer materially from the expectations outlined in thesestatements. Cleverdis assumes no obligation and does notintend to update these forward-looking statements duringthe period of publication. Photo Credits and Copyright: AllRights Reserved.Welcome to the (new) real worldWe are opening IFA todaywith a keynote fromQualcomm… and this is fora very good reason. We haveseen, during these pandemictimes, how important thedigital industry can be. Weoften talk about the relevanceof Teams or other conferencesoftware, we are talkingabout online retail and somany other things. But weforget about the importanceof the components industry,and how relevant it is as abackbone – making all thispossible. I am really happythat with Qualcomm’sPresident, Cristiano Amon,we have one of the leading innovators in this field,helping bring the world together. I am really curiouswhat new technology he will be showing us on stage,and hearing about the most recent experiences.Jens HeitheckerExecutive Vice PresidentMesse Berlin Group /IFA Executive DirectorThe way people have been using the internet andmobile technologies is evolving extremely rapidlybecause of the Covid crisis. It’s been unprecedentedMorningby JensHeithecker Briefingcompared to half a year ago. AtIFA, with IFA NEXT and SHIFTMobility, you will learn all aboutthe “new mobility”. When wetalked about new mobility ideasin the recent past, we saw some“funky” solutions. But in this timeof pandemic, we have come to therealisation that there are manychallenges to be solved that aremuch more important than justhaving a toy. For this, we arebringing people together on thestage, for SHIFT Mobility, notonly from the car manufacturingside, but also from the digitalside, along with thought leaderswho are looking at alternatives tocurrent modes of transport. Theywill be discussing what really matters for the future,projecting real changes that will benefit the world.We are convinced that the richness of the contentat this year’s IFA Special Edition will be an essentialelement in helping the industry weather the storm andhead in the right direction2 IFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020www.ifa-international.org
Programme subject to change. Please verify on day of event.I NEWS IPress Conferencesat IFA 2020DAY 1 - 3.9.209:30 - 10:00 gfu & Messe Berlin & GfK Opening Conference Room 3²10:00 - 11:00 Qualcomm Virtual Opening Keynote Conference Room 3²11:00 - 11:15 Room change11:15 - 12:00 LG Hybrid Press Conference Conference Room 4²12:00 - 12:15 Room change12:15 - 13:00 BSH Press Conference Conference Room 3²13:00 - 13:15 Room change13:15 - 14:00 TCL Press Conference Conference Room 4²14:00 - 14:00 Room change14:00 - 14:50 Huawei Virtual Press Conference Conference Room 3²14:50 - 15:00 Room change15:00 - 15:45 Haier Press Conference Conference Room 4²15:45 - 16:00 Room change16:00 - 16:45 Schneider electric Hybrid Press Conference Conference Room 3²16:45 - 17:00 Room change17:00 - 17:25 Beurer Press Conference Conference Room 4²17:25 - 17:40 Room change17:40 - 18:05 GfK - Closing of the day Conference Room 3²18:05 End of GPC PROGRAMME Day 1DAY 2 - 4.9.209:30 - 9:45 Messe Berlin & GfK Opening Conference Room 3²9:45 - 10:30 Miele Press Conference Conference Room 3²10:30 - 10:45 Room change10:45 - 11:10 Hyundai Hybrid Press Conference Conference Room 4²11:10 - 11:25 Room change11:25 - 12:10 Honor Press Conference Conference Room 3²12:10 - 12:25 Room change12:25 - 13:10 realme Press Conference Conference Room 4²13:10 - 13:25 Room change13:25 - 13:50 Neato Robotics Press Conference Conference Room 3²13:50 - 14:05 Room change14:05 - 14:30 Shelly / Allterco Robotics Press Conference Conference Room 4²14:30 - 14:45 Room change14:45 - 15:10 Tuya Smart Press Conference Conference Room 3²15:10 - 15:25 Room change15:25 - 15:50 Ecovacs Robotics Press Conference Conference Room 4²15:50 - 16:05 Room change16:05 - 16:30 GfK - Closing of the day Conference Room 3²16:30 End of GPC PROGRAMME Day 2DAY 3 - 5.9.2010:00 - 10:15 Messe Berlin Opening Conference Room 3²10:15 - 10:40 Ataraina by Creative TechnologyCorporation Hybrid Press Conference Conference Room 3²10:40 - 10:55 Room change10:55 - 11:20 Satisfyer Press Conference Conference Room 4²11:20 - 11:35 Room change11:35 - 12:00 SHIFT Phones Press Conference Conference Room 3²12:00 - 12:15 Room change12:15 - 13:45 IFA Press Conference "Sneak Peek 2021" Conference Room 4²13:45 End of GPC PROGRAMME Day 313:00 - 18:00 EURONICS KNÜLLER MARKT Hall 6.26.9.2011:00 - 14:00 EURONICS General Assembly Hall 6.214:00 - 15:00 EURONICS KNÜLLER MARKT Hall 6.2IFA innovationengineTHURSDAY, SEPTEMBER 3, 202010:30 am - 10:50 amFrom Jesus to Hyperloop : How mobilitywill continue to shape the WorldLocation: City Cube Level 1 /Innovation Engine StageSpeaker:Nick SohnemannFuture Candy, CEO10:50 am - 11:00 amGoBe Telepresence Robot in ActionLocation: City Cube Level 1 /Innovation Engine StageSpeaker:Members of GoBe Team11:00 am - 11:15 amOn the fast track - urbanisation's newshapesLocation: City Cube Level 1 /Innovation Engine StageSpeaker:Jerrit Sigmund, Okai Europe11:15 am - 11:25 amVirtual Travel Use Case: Mission to MarsLocation: City Cube Level 1 /Innovation Engine StageSpeaker:Jonathan NowakSPREE Interactive, CEO11:25 am - 11:40 amState of the cargo bikeLocation: City Cube Level 1 /Innovation Engine StageSpeakers:Tobias Lochen, Sigo, CEOJonas Kremer, Citkar, CEOAN INTELLIGENT RADIATORCONTROLLER FOR A WARM -AND ECONOMIC HOMEADVERTORIALThe Tapo E100 by TP-Link controls one's home heatingsimply and easily.Extremely easy to install, users can view and controltemperatures via Tapo app, Amazon Alexa or Google Assistantanytime, anywhere.Further features include an LED display, which constantlytracks status, and window-open detection, along with anautomatic schedule system whichhelps users further save energyIFA GLOBALPRESS CONFERENCEHall 1.2 / Stand 21111:40 am - 11:50 amRacing for the climateLocation: City Cube Level 1 /Innovation Engine StageSpeaker:Mike RockenfellerAUDI DTM driver11:50 am - 12:00 pmWelcome to the future of Candy LandLocation: City Cube Level 1 /Innovation Engine StageSpeaker: Justus Peter01:00 pm - 01:15 pmYour home is turning autonomous- a glimpse into the future of smartlivingLocation: City Cube Level 1 /Innovation Engine StageSpeaker:Erik AcknerMercku, President Mercku Europe1:15 pm - 05:00 pmStartup Days - AI meets InnovativeWorld of WorkLocation: City Cube Level 1 /Innovation Engine StageIIFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020 3
